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COSRX vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

COSRX and Shu Uemura are esteemed beauty labels that offer thoughtful assortments for daily routines, with the former being a Korean skincare brand founded in 2013 and the latter a Japanese skincare brand founded in 1967. The Korean brand is beloved for its serums, moisturizers, cleansers, and masks that thoughtfully incorporate hyaluronic acid, glycerin, and niacinamide to suit oily and oily acne-prone skin best by balancing delicate moisture levels, whereas the Japanese brand is deeply loved for its transformative makeup removers and meticulously crafted formulas that suit all skin types best owing to their gentle and effective nature. Users appreciate how both brands provide carefully balanced offerings that maintain skin comfort while differing in their regional origins, parent companies, and specific ingredient profiles.

COSRX is a Korean skincare brand founded in 2013 and owned by Amorepacific Group since 2024.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular COSRX and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular COSRX vs Shu Uemura products

Questions and answers

COSRX or Shu Uemura: which is better?

COSRX is generally better for a wider variety of skin concerns and offers extensive product options, whereas Shu Uemura only features a single cleansing oil on this page with lower fit levels for oily and acne-prone skin.

What is the difference between COSRX and Shu Uemura?

COSRX offers a wide range of skincare products that fit oily, oily acne-prone, and combination skin best, whereas Shu Uemura features only a single cleansing oil on this page with lower fit levels for those skin types.

Which is more affordable, COSRX or Shu Uemura?

The provided page facts do not contain pricing information, so neither COSRX nor Shu Uemura can be identified as more affordable.

Which causes fewer breakouts, COSRX or Shu Uemura?

COSRX offers multiple products with a Superior Lovi fit for acne-prone skin, whereas Shu Uemura features a cleansing oil that shows a Low fit for acne-prone skin.

Between COSRX and Shu Uemura, which brand was founded earlier and in which country?

Shu Uemura was founded earlier, having started in Japan in 1967, whereas COSRX was founded in South Korea in 2013.

How does the corporate ownership differ between COSRX and Shu Uemura based on their acquisition histories?

COSRX is owned by Amorepacific Group, which acquired the brand in 2024, whereas Shu Uemura is owned by L'Oréal S.A., having been acquired by them in 2003.

Which of the two brands offers a wider variety of skincare product types on this page compared to the other?

COSRX offers a much wider variety of skincare product types on this page compared to Shu Uemura, featuring cleansers, toners, serums, moisturizers, sunscreens, and masks, whereas Shu Uemura lists only a single cleansing oil.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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