Anua vs Estée Lauder
Anua and Estée Lauder are skincare brands offering diverse moisturizers, serums, cleansers, and other products built around hydrating elements like hyaluronic acid. Founded in 2019, the Korean brand is known for heartleaf and niacinamide, suiting dry and oily acne-prone skin best. Founded in 1946, the American brand is beloved for gentle compositions featuring glycerin, suiting mature and sensitive skin best. Both brands differ in their specific formulations, as the former focuses on heartleaf-driven soothing and brightening, while the latter centers on barrier support and deep hydration.
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
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Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..
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This page compares some of the most popular Anua and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Anua vs Estée Lauder products
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Heartleaf Pore Control Cleansing Oil
CA$30.99
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Heartleaf 77% Soothing Toner
CA$28.99
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Niacinamide 10% + TXA 4% Serum
CA$28.00
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PDRN Hyaluronic Acid Capsule 100 Serum
CA$34.99
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Heartleaf Quercetin Pore Deep Cleansing Foam
CA$22.40
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Rice 70 Glow Milky Toner
CA$31.99
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PEACH 70% NIACINAMIDE SERUM
CA$33.50
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Heartleaf 77% Clear Pad
CA$32.98
People Say
Hydration and Moisture Mostly MentionedMostly Mentioned
- “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “leaves skin plump — Anua Rice 70 Glow Milky Toner”
- “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
- “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
Texture and Lightweight Feel Mostly MentionedMostly Mentioned
- “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
- “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
- “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
- “watery — Estée Lauder Micro Essence Treatment Lotion”
Skin Smoothing and Texture Improvement Often MentionedOften Mentioned
- “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
- “gentle PHA exfoliation — Anua Heartleaf 77% Clear Pad”
- “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
- “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
Miscellaneous and Rare Product Traits Sometimes NotedOften Mentioned
- “Helps with skin firmness and reduces the appearance of lines. — Estée Lauder Re-Nutriv”
- “constant puffiness gone — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
- “dark circles look brighter — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
- “zero white cast — Anua Heartleaf Silky Moisture Sun Cream”
Brightening and Glow Mostly MentionedSometimes Noted
- “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
- “glass-like glow — Anua Rice 70 Glow Milky Toner”
- “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
- “gives me that glass skin look — Estée Lauder Advanced Night Repair”
Soothing and Barrier Support Often MentionedSometimes Noted
- “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
- “calmed my red spots — Anua Heartleaf 77% Clear Pad”
- “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
- “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
High Price and Value Issues Rarely NotedMostly Mentioned
- “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
- “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
- “way too expensive for the size — Estée Lauder Advanced Night Repair”
Causes Breakouts and Acne Often MentionedRarely Noted
- “gave me tiny red bumps — Estée Lauder Advanced Night Repair”
- “Caused small bumps on forehead — Estée Lauder Revitalizing Supreme+”
- “cystic acne — Estée Lauder Micro Essence Treatment Lotion”
- “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
Lack of Results or Slow Efficacy Sometimes NotedSometimes Noted
- “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
- “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
- “didn't notice any difference — Estée Lauder Advanced Night Repair”
- “just expensive water — Estée Lauder Micro Essence Treatment Lotion”
Anua vs Estée Lauder routines for dry skin
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Cleanser
Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Morning · Evening · Once a week
CA$22.90
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Hydrating Toner
Rice 70 Glow Milky Toner
Morning
CA$31.99
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Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
CA$42.88
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SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
CA$38.00
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Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
CA$30.99
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
CA$28.00
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Nourishing Mask
Heartleaf 77% Soothing Sheet Mask
Once a week
CA$10.00
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Cleanser
Advanced Night Cleansing Gelée
Morning · Evening · Once a week
CA$46.00
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Hydrating Toner
Micro Essence Treatment Lotion
Morning
CA$107.00
-
Moisturizer
Revitalizing Supreme+
Morning · Evening · Once a week
CA$156.00
- SPF DayWear Moisturizer Morning
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Pre-Cleanser
Take It Away Makeup Remover Lotion
Evening · Once a week
CA$48.00
- Serum or Treatment Perfectionist Pro Evening · Once a week
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
CA$29.99
Buy Anua routine · CA$204.76 · 87% fit
Buy Estée Lauder routine · CA$386.99 · 76% fitSee multi-brand routine · 99% fit
Anua vs Estée Lauder routines for oily skin
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Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
CA$22.40
-
Hydrating Toner
Rice Enzyme Brightening Cleansing Powder
Morning · Once a week
CA$33.50
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
CA$42.88
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SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
CA$35.95
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
CA$30.99
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
CA$31.40
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
CA$28.00
-
Cleansing Mask
Tatcha The Clarifying Clay Mask
Once a week
CA$95.00
-
Cleanser
Advanced Night Cleansing Gelée
Morning · Evening · Once a week
CA$46.00
-
Hydrating Toner
Micro Essence Treatment Lotion
Morning · Once a week
CA$107.00
-
Moisturizer
Revitalizing Supreme+
Morning · Evening · Once a week
CA$156.00
- SPF DayWear Moisturizer Morning
-
Pre-Cleanser
Take It Away Makeup Remover Lotion
Evening · Once a week
CA$48.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
CA$28.90
- Serum or Treatment Perfectionist Pro Evening · Once a week
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
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Cleansing Mask
Tatcha The Clarifying Clay Mask
Once a week
CA$95.00
Buy Anua routine · CA$320.12 · 85% fit
Buy Estée Lauder routine · CA$510.40 · 75% fitSee multi-brand routine · 96% fit
Anua vs Estée Lauder routines for combination skin
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Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
CA$22.40
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning · Once a week
CA$31.99
-
Moisturizer
Rice Enzyme Brightening Cleansing Powder
Morning · Evening · Once a week
CA$33.50
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
CA$20.96
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
CA$30.99
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
CA$31.40
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
CA$28.00
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
CA$50.00
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Cleanser
Advanced Night Cleansing Gelée
Morning · Evening · Once a week
CA$46.00
-
Hydrating Toner
Micro Essence Treatment Lotion
Morning · Once a week
CA$107.00
- Moisturizer Re-Nutriv Morning · Evening · Once a week
- SPF DayWear Moisturizer Morning
-
Pre-Cleanser
Take It Away Makeup Remover Lotion
Evening · Once a week
CA$48.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
CA$31.99
-
Serum or Treatment
Advanced Night Repair
Evening · Once a week
CA$112.00
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
CA$50.00
Buy Anua routine · CA$249.24 · 85% fit
Buy Estée Lauder routine · CA$424.49 · 75% fitSee multi-brand routine · 96% fit
Questions and answers
Anua or Estée Lauder: which is better?
Both Anua and Estée Lauder perform similarly, offering High routine fit levels across all skin types on the products on this page. Anua may stand out for brightening and soothing benefits, whereas Estée Lauder provides deep hydration.
What is the difference between Anua and Estée Lauder?
Anua focuses on brightening and soothing ingredients like niacinamide and heartleaf with fragrance-free formulas, whereas Estée Lauder leans towards anti-aging and deep hydration with a higher price point and occasional added fragrance. Both brands achieve equal routine fit levels across all major skin types on the products on this page.
Anua or Estée Lauder for dry skin?
Both Anua and Estée Lauder provide a High routine fit for dry skin among the products on this page. Reviewers note that Anua excels in soothing and barrier support, while Estée Lauder offers deep hydration.
Anua or Estée Lauder: which cleanser is better?
Both Anua and Estée Lauder offer effective cleansers, with Anua leaning toward soothing and barrier support while Estée Lauder focuses on gentle, non-drying hydration. Reviewers note that Estée Lauder cleansers tend to be very gentle, whereas Anua cleansers help with oily and acne-prone skin types.
Which is more affordable, Anua or Estée Lauder?
Reviewers note that Anua helps with affordability compared to Est3 Lauder, as high price points are mostly mentioned as an issue for Est3 Lauder and for Anua the issue is high price and value issues.
Anua or Estée Lauder: which brand is better for brightening and glow?
Anua is better for brightening and glow because the products on this page outperform Estée Lauder in this category. Niacinamide helps reduce pigmentation and control skin aging by suppressing melanosome transfer.
Anua or Estée Lauder: which brand offers better soothing and barrier support?
Anua does better for soothing and barrier support, with every product on the page listing no fragrance. Estée Lauder has a strong fragrance noted in some of its products.
Anua or Estée Lauder: which brand has a higher price point?
Estée Lauder has a higher price point, as high price and value issues are specifically noted for it among review themes.
Anua or Estée Lauder for oily skin?
Both Anua and Estée Lauder achieve a High routine fit for oily skin on the products on this page. Anua helps with brightening and soothing, while Estée Lauder may deliver deep hydration and a lightweight feel.
Anua or Estée Lauder: which moisturizer is better?
Anua is a better choice for moisturizers when focusing on soothing and barrier support, as the products on this page feature key ingredients like heartleaf and ceramides that help calm the skin. Estée Lauder also offers well-reviewed options for deep hydration, but Anua is less likely to cause irritation since every product on its page lists no fragrance.
Anua or Estée Lauder for sensitive skin?
Both Anua and Estée Lauder have a High routine fit for sensitive skin on the products on this page. Anua helps with soothing and barrier support, while Estée Lauder may provide deep hydration and gentle cleansers.
Anua or Estée Lauder: which sunscreen is better?
Anua features the Heartleaf Silky Moisture Sun Cream, while Estée Lauder offers the DayWear Moisturizer sunscreen, which has a Superior Lovi fit level for sensitive, dry sensitive, mature, and dry skin.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Chrysin protects epidermal keratinocytes from UVA- and UVB-induced damage
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
Functional properties and skin care effects of sodium trehalose sulfate
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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