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Beauty of Joseon vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Principia are two thoughtful skincare lines offering targeted daily care through precise formulas. The Korean brand, founded in 2016 and owned by Goodai Global Inc. since 2019, is known for its serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, making it best suited for dry and sensitive skin. Conversely, the second line is recognized for its cleansers that maintain a healthy, balanced complexion, suiting balanced to oily skin best. While both brands address specific concerns with standout products like the Ground Rice and Honey Glow Mask, the Light On Serum: Centella + Vita C, the Revive Eye Serum, and the Gel de Limpeza GL-01, they differ in their primary formulations and target skin types.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

This page compares some of the most popular Beauty of Joseon and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Principia products

Questions and answers

Beauty of Joseon or Principia: which is better?

Beauty of Joseon offers a much broader range of products on this page with High to Superior Lovi fit levels across multiple skin types, whereas Principia features only a single cleanser with lower fit ratings. Beauty of Joseon uses key ingredients like Niacinamide and Hyaluronic acid that help improve skin hydration and pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and Principia?

Beauty of Joseon offers a wide variety of skincare items that feature key ingredients like Niacinamide and Hyaluronic acid, whereas Principia has just a single cleanser on this page. Beauty of Joseon fits dry, sensitive, and dry sensitive skin best, while the products on this page show that Principia's cleanser has lower fit levels for dry and sensitive skin types.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Principia: which cleanser is better?

Beauty of Joseon offers multiple cleansers, such as the Green Plum Refreshing Cleanser, which has a High Lovi fit for sensitive skin, whereas the Principia Gel de Limpeza GL-01 has an Average fit for sensitive skin and a Caution fit for dry skin. Beauty of Joseon products on this page list no fragrance in their ingredients and are well-regarded for gentle, non-irritating formulas.

Which is more affordable, Beauty of Joseon or Principia?

The provided page comparing Beauty of Joseon and Principia does not contain pricing or affordability information for either brand.

Which causes fewer breakouts, Beauty of Joseon or Principia?

Beauty of Joseon offers significantly more options across a wide range of skin types, whereas the products on this page for Principia show lower suitability for acne-prone skin, including caution for dry skin. Reviewers for Beauty of Joseon note both radiant glow effects and occasional breakouts.

Between Beauty of Joseon and Principia, which brand offers a wider range of products for dry and sensitive skin?

Beauty of Joseon offers a much wider range of products for dry and sensitive skin, featuring multiple cleansers, toners, and masks that achieve high or superior Lovi fit levels for those skin types. In contrast, the products on this page from Principia only include a single cleanser that shows caution or low fit for dry and sensitive skin.

How do the founding years and countries of origin compare between Beauty of Joseon and Principia?

Beauty of Joseon was founded in 2016 in South Korea, whereas Principia was founded in 2020 with its country of origin not provided on the page. Both brands feature products that list no fragrance in their ingredients.

Do any products from either Beauty of Joseon or Principia contain added fragrance?

Every product on this page for both Beauty of Joseon and Principia lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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