🇨🇦Canada

Purito vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and BYOMA are distinct skincare lines created to support a calm complexion through gentle, daily care. The Korean brand, founded in 2017, relies on soothing formulas that suit dry skin and sensitive skin best with thoughtful moisturizers, serums, sunscreens, and makeup removers. Meanwhile, the British brand, launched in 2022, is anchored by nourishing tri-ceramide and squalane in its moisturizers, toners, cleansers, and serums to deeply replenish dry sensitive skin. While both offer reliable nourishment for various concerns, they differ in their foundational ingredients and regional heritage.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

preqin.comtracxn.commk.co.krv.daum.net

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

This page compares some of the most popular Purito and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs BYOMA products

People Say

PuritoBYOMA
  • Lightweight and non-greasy texture Mostly MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
  • Soothing and calming for sensitive skin Mostly MentionedMostly Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
  • Hydration and plumping effects Often MentionedMostly Mentioned
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
  • Value, price and size Rarely NotedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Acne-safe and barrier repair Rarely NotedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Reduces redness — BYOMA Moisturizing Gel-Cream”
    • “fungal acne safe — Purito Oat-in Calming Gel Cream”
  • Fragrance-free and gentle formulation Rarely NotedSometimes Noted
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation on sensitive skin — BYOMA Hydrating Serum”
    • “No scent — BYOMA Moisturizing Gel-Cream”
    • “love that it has no scent — Purito Oat-in Calming Gel Cream”
  • Packaging and pump issues Rarely NotedMostly Mentioned
    • “paper tube cracks easily — Purito Oat-in Calming Gel Cream”
    • “leaks from the pump — Purito From Green Cleansing Oil”
    • “tube is too small for the price — Purito Deep Sea Pure Water Cream”
    • “Opening is huge — BYOMA Brightening Toner”
  • Insufficient moisture or hydration Often MentionedSometimes Noted
    • “Not moisturizing enough — BYOMA Moisturizing Gel-Cream”
    • “need to layer it — BYOMA Hydrating Serum”
    • “Too lightweight — BYOMA Moisturizing Rich Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused breakouts and skin reactions Often MentionedOften Mentioned
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”

Purito vs BYOMA routines for dry skin

Buy Purito routine · CA$191.72 · 94% fitBuy BYOMA routine · CA$67.99 · 94% fitSee multi-brand routine · 99% fit

Purito vs BYOMA routines for oily skin

Buy Purito routine · CA$342.33 · 90% fitBuy BYOMA routine · CA$160.45 · 86% fitSee multi-brand routine · 96% fit

Purito vs BYOMA routines for combination skin

Buy Purito routine · CA$309.42 · 91% fitBuy BYOMA routine · CA$100.46 · 87% fitSee multi-brand routine · 96% fit

Questions and answers

Purito or BYOMA: which is better?

Purito offers a superior fit across all skin types on this page, including dry, oily, combination, sensitive, acne-prone, mature, skin with dark spots, and dry sensitive skin. Reviewers note that Purito products provide lighter and less greasy textures and are better suited for soothing and calming sensitive skin.

What is the difference between Purito and BYOMA?

Purito offers a higher Lovi fit for oily, combination, acne-prone, and mature skin than BYOMA, while both brands share an equal Lovi fit for dry, sensitive, and dry sensitive skin. Reviewers note that Purito delivers a lighter and less greasy texture, whereas BYOMA excels in value, price, and size.

Purito or BYOMA for dry skin?

Purito and BYOMA both achieve a Superior routine fit level for dry skin. Reviewers note that Purito provides lightweight and non-greasy textures and soothing and calming care, while BYOMA is recognized for value, price, and size, and acne-safe and barrier repair.

Purito or BYOMA: which moisturizer is better?

Both brands offer moisturizers that help strengthen the skin barrier and provide lightweight hydration. For dry skin, Lovi considers the routine fit for both Purito and BYOMA to be Superior.

Which is more affordable, Purito or BYOMA?

BYOMA does better for value, price, and size compared to Purito.

Which brand has better fragrance-free formulations, Purito or BYOMA?

BYOMA does better for fragrance-free and gentle formulation. Purito lists no fragrance across the products on this page, while BYOMA includes fragrance in one out of seventeen products.

Purito or BYOMA for oily skin?

Purito is a better fit for oily skin, offering a Superior routine fit compared to BYOMA's High fit on this page. Reviewers note that Purito delivers a lighter and less greasy texture than BYOMA.

Purito or BYOMA for sensitive skin?

Both Purito and BYOMA fit sensitive skin well, as Lovi rates both brands as Superior for this skin type. Reviewers note that Purito offers soothing and calming formulations, while BYOMA provides gentle and fragrance-free moisturizers.

Purito or BYOMA for acne-prone skin?

Purito is a better fit for acne-prone skin, achieving a Superior routine fit compared to BYOMA's High fit level. Reviewers note that Purito offers lightweight, acne-safe, and barrier-supporting moisturizers.

Purito or BYOMA for mature skin?

Purito is a better fit for mature skin, offering a Superior Lovi fit level compared to BYOMA's High fit level. The products on this page help provide soothing and lightweight care that is well-suited for aging skin types.

Purito or BYOMA for dry sensitive skin?

Both Purito and BYOMA provide a Superior Lovi fit for dry sensitive skin. Purito offers lightweight, soothing moisturizers with no fragrance on this page, while BYOMA delivers barrier-strengthening formulas featuring key ingredients like ceramides and squalane.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play