The Ordinary vs Kiehl's
The Ordinary and Kiehl's are two prominent skincare lines that offer serums, moisturizers, cleansers, toners, and more. The Canadian brand centers its formulations on hyaluronic acid, glycerin, and squalane, suiting dry skin and dry sensitive skin best, while the American brand relies on glycerin and squalane to nourish dry skin and sensitive skin. For specific concerns, both brands provide targeted options featuring ingredients that increase hydration, improve barrier function, and support collagen.
The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.
Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.
This page compares some of the most popular The Ordinary and Kiehl's products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular The Ordinary vs Kiehl's products
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Ultra Facial Cream
A$74.00
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Creamy Eye Treatment with Avocado
A$189.99
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Clearly Corrective™ Dark Spot Solution
A$153.74
-
Rare Earth Deep Pore Cleansing Masque
A$109.00
-
Retinol Skin-Renewing Daily Micro-Dose Serum
A$82.99
- Midnight Recovery Concentrate
- Better Screen UV Serum
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Super Multi-Corrective Cream
A$174.32
People Say
Texture and Pores Mostly MentionedOften Mentioned
- “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
- “pores look significantly smaller — The Ordinary Niacinamide 10% + Zinc 1%”
- “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
- “skin feels incredibly soft afterwards — Kiehl's Rare Earth Deep Pore Cleansing Masque”
Hydration and Moisture Sometimes NotedMostly Mentioned
- “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
- “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
- “savior for dry patches — Kiehl's Creamy Eye Treatment with Avocado”
- “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
Value and Pricing Mostly MentionedNot noted
- “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
- “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
- “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
Lightweight and Non-Greasy Sometimes NotedOften Mentioned
- “feels like nothing — Kiehl's Better Screen UV Serum”
- “works on dark skin — Kiehl's Better Screen UV Serum”
- “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
- “Sinks in immediately — The Ordinary Natural Moisturizing Factors + HA”
Brightening and Dark Spots Sometimes NotedOften Mentioned
- “Dark spots have faded noticeably — The Ordinary Alpha Arbutin 2% + HA”
- “helped lighten post-acne scars — The Ordinary Azelaic Acid Suspension 10%”
- “Acne marks are gone — Kiehl's Clearly Corrective™ Dark Spot Solution”
- “woke up glowing — Kiehl's Midnight Recovery Concentrate”
Acne and Blemish Control Often MentionedRarely Noted
- “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
- “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
- “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
- “keeps my oils at bay — Kiehl's Rare Earth Deep Pore Cleansing Masque”
Sticky or Heavy Finish Mostly MentionedOften Mentioned
- “skin felt tight after an hour — Kiehl's Ultra Facial Oil-Free Gel Cream”
- “oil slick in summer — Kiehl's Ultra Facial Cream”
- “too radiant for oily skin — Kiehl's Better Screen UV Serum”
- “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”
High Price Point Rarely NotedMostly Mentioned
- “Expensive for Ordinary — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
- “pricy daily staple — Kiehl's Ultra Facial Cream”
Skin Irritation and Stinging Sometimes NotedRarely Noted
- “burned my face immediately — Kiehl's Rare Earth Deep Pore Cleansing Masque”
- “stings my face and feels like burning — Kiehl's Super Multi-Corrective Cream”
- “left my face bright red — Kiehl's Rare Earth Deep Pore Cleansing Masque”
- “irritated AF the next day — The Ordinary AHA 30% + BHA 2% Peeling Solution”
Pilling and Makeup Compatibility Often MentionedRarely Noted
- “rolled off my face — Kiehl's Powerful-Strength Line-Reducing Concentrate”
- “pills under my makeup — Kiehl's Ultra Facial Oil-Free Gel Cream”
- “crumbles and piles under moisturizer — The Ordinary Azelaic Acid Suspension 10%”
The Ordinary vs Kiehl's routines for dry skin
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Cleanser
Glycolipid Cream Cleanser
Morning · Evening · Once a week
A$19.70
-
Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
A$23.99
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
A$19.90
-
SPF
Bioderma Photoderm Mineral Fluide SPF50+
Morning
A$24.49
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
A$27.35
-
Serum or Treatment
Lactic Acid 5% + HA
Evening · Once a week
A$13.50
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
A$28.48
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
A$148.95
-
Hydrating Toner
Ultra Facial Toner
Morning
A$62.15
-
Moisturizer
Hydro-Plumping Serum Concentrate
Morning · Evening · Once a week
A$213.07
-
SPF
Bioderma Photoderm Mineral Fluide SPF50+
Morning
A$24.49
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
A$90.00
-
Serum or Treatment
Retinol Skin-Renewing Daily Micro-Dose Serum
Evening · Once a week
A$82.99
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
A$28.48
Buy The Ordinary routine · A$192.91 · 96% fit
Buy Kiehl's routine · A$685.63 · 86% fitSee multi-brand routine · 97% fit
The Ordinary vs Kiehl's routines for oily skin
-
Cleanser
Glucoside Foaming Cleanser
Morning · Evening · Once a week
A$19.70
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
A$34.66
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
A$19.90
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
A$27.99
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
A$80.43
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
A$14.20
-
Serum or Treatment
Niacinamide 10% + Zinc 1%
Evening · Once a week
A$9.50
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
Salicylic Acid 2% Masque
Once a week
A$43.90
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
A$148.95
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
A$62.15
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
A$64.64
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
A$27.99
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
A$90.00
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
A$75.95
-
Serum or Treatment
Clearly Corrective™ Dark Spot Solution
Evening · Once a week
A$153.74
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
Rare Earth Deep Pore Cleansing Masque
Once a week
A$109.00
Buy The Ordinary routine · A$285.78 · 92% fit
Buy Kiehl's routine · A$767.92 · 85% fitSee multi-brand routine · 96% fit
The Ordinary vs Kiehl's routines for combination skin
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Cleanser
Glucoside Foaming Cleanser
Morning · Evening · Once a week
A$19.70
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
A$42.00
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
A$19.90
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
A$30.99
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
A$14.20
-
Serum or Treatment
Lactic Acid 5% + HA
Evening · Once a week
A$13.50
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
Salicylic Acid 2% Masque
Once a week
A$43.90
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
A$148.95
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
A$62.15
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
A$64.64
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
A$90.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
A$29.90
-
Serum or Treatment
Clearly Corrective™ Dark Spot Solution
Evening · Once a week
A$153.74
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
Rare Earth Deep Pore Cleansing Masque
Once a week
A$109.00
Buy The Ordinary routine · A$219.69 · 91% fit
Buy Kiehl's routine · A$693.88 · 83% fitSee multi-brand routine · 95% fit
Questions and answers
The Ordinary or Kiehl's: which is better?
Both brands offer great options, but The Ordinary is better for value, acne, and texture, while Kiehl's is often praised for hydration and lightweight feel. Lovi rates routine fit as Superior for The Ordinary across most skin types, compared to High for Kiehl's.
What is the difference between The Ordinary and Kiehl's?
Both brands offer targeted skincare, but The Ordinary is known for affordable, high-value serums and better acne and texture control, whereas Kiehl's is recognized for lightweight moisturizers and deep hydration. Lovi routine fit shows that The Ordinary has a Superior fit for dry skin, while Kiehl's has a High fit.
The Ordinary or Kiehl's for dry skin?
The Ordinary fits dry skin best, with a Lovi fit level of Superior compared to Kiehl's High. Reviewers note that The Ordinary offers great value and effective hydration with key ingredients like hyaluronic acid and squalane.
The Ordinary or Kiehl's: which cleanser is better?
Both The Ordinary and Kiehl's offer effective cleansers on this page, but they cater to different needs and skin types. For instance, the Glycolipid Cream Cleanser from The Ordinary is rated High for dry and sensitive skin, while Kiehl's Calendula Deep Cleansing Foaming Face Wash is rated Superior for oily and oily acne-prone skin.
Which is more affordable, The Ordinary or Kiehl's?
The Ordinary provides better value and pricing among the products on this page, whereas reviewers frequently note that Kiehl's has a high price point.
The Ordinary or Kiehl's: which brand is better for brightening and dark spots?
Both The Ordinary and Kiehl's are equal for brightening and dark spots. Lovi fit for skin with dark spots is Superior for The Ordinary and High for Kiehl's.
The Ordinary or Kiehl's: which is better for texture and pores?
The Ordinary does better for texture and pores based on the products on this page. Reviewers often mention its texture-smoothing serums and acne-clearing serums.
The Ordinary or Kiehl's: which brand has fewer fragrance ingredients?
The Ordinary has fewer fragrance ingredients because every product on the products on this page lists no fragrance in its ingredients, whereas Kiehl's has two products containing fragrance.
The Ordinary or Kiehl's for oily skin?
For oily skin, Lovi finds The Ordinary to have a Superior routine fit compared to Kiehl's High fit. The products on this page help with acne-clearing and texture-smoothing, though users sometimes note sticky or tacky finishes.
The Ordinary or Kiehl's: which moisturizer is better?
The products on this page show that The Ordinary offers better value, while Kiehl's provides deeply hydrating options like Midnight Recovery Omega-Rich Cloud Cream and Super Multi-Corrective Cream. The Ordinary has a Lovi fit level of Superior for dry skin routines, compared to High for Kiehl's.
The Ordinary or Kiehl's for sensitive skin?
The Ordinary offers a Superior routine fit for sensitive skin, while Kiehl's provides a High routine fit. Hyaluronic acid helps maintain skin hydration and skin quality.
The Ordinary or Kiehl's for acne-prone skin?
Both The Ordinary and Kiehl's are a good choice for acne-prone skin, as the routine fit for the products on this page is High for both brands.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Topical menthol--a human model for cold pain by activation and sensitization of C nociceptors
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Calendula extract: effects on mechanical parameters of human skin
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Natural Arctium lappa fruit extract improves the clinical signs of aging skin
Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil
In vitro and in vivo anti-allergic effects of Arctium lappa L
Lycopene and Melatonin: Antioxidant Compounds in Cosmetic Formulations
The synergistic effect of retinyl propionate and hydroxypinacolone retinoate on skin aging
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Topical lycopene emulgel significantly improves biophysical parameters of human skin
The evaluation of aluminum oxide crystal microdermabrasion for photodamage
Skin barrier changes induced by aluminum oxide and sodium chloride microdermabrasion
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Clinical and histologic changes determine optimal treatment regimens for microdermabrasion
A bioactive complex to protect proteins from UV-induced oxidation in human epidermis
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Clinical Assessment of a Novel Jasmonate Cosmeceutical, LR2412-Cx, for the Treatment of Skin Aging
Natural Moisturizing Factor-Enriched Formulations Compared to a Ceramide-Based Cream
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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