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SKIN1004 vs The Ordinary

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and The Ordinary are accessible skincare labels that offer distinct approaches to daily routines through targeted formulations. SKIN1004, a Korean brand founded in 2012, features gentle toners, moisturizers, sunscreens, and masks built around centella asiatica, hyaluronic acid, and niacinamide to suit sensitive and dry skin best. Conversely, the Canadian brand The Ordinary, established in 2016, provides effective serums, moisturizers, cleansers, and toners centered on hyaluronic acid, glycerin, and squalane for dry and dry sensitive skin. While both share a focus on hydration and skin health, they differ in origin, primary ingredient philosophies, and product formats.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular SKIN1004 and The Ordinary products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs The Ordinary products

People Say

SKIN1004The Ordinary
  • Hydration and soothing Mostly MentionedOften Mentioned
    • “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
    • “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Lightweight texture Mostly MentionedSometimes Noted
    • “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “absorbs like water — SKIN1004 Madagascar Centella Toning Toner”
    • “Sinks in immediately — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
  • Value and pricing Rarely NotedMostly Mentioned
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
    • “huge bottle — SKIN1004 Madagascar Centella Toning Toner”
  • Exfoliation and smoothing Sometimes NotedMostly Mentioned
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “never had any reaction to it with my sensitive skin — The Ordinary Mandelic Acid 10% + HA”
    • “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
    • “skin feels super soft — SKIN1004 Zombie Pack”
  • Acne-safe and acne-clearing Rarely NotedOften Mentioned
    • “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
    • “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
    • “didn't cause new breakouts — SKIN1004 Hyalu-Cica Moisture Cream”
  • Subtle glow and brightening Rarely NotedSometimes Noted
    • “Dark spots have faded noticeably — The Ordinary Alpha Arbutin 2% + HA”
    • “helped lighten post-acne scars — The Ordinary Azelaic Acid Suspension 10%”
    • “dark scars are clearer within 2 weeks — The Ordinary Mandelic Acid 10% + HA”
    • “skin looks brighter immediately — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
  • Sticky or tacky finish Sometimes NotedSometimes Noted
    • “left my skin medium tacky — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
    • “Left a slightly greasy feeling — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “feels tacky in high humidity — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”
  • Scent and fragrance issues Sometimes NotedRarely Noted
    • “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
    • “smell is unbearable — The Ordinary Azelaic Acid Suspension 10%”
    • “has a slight chemical smell — The Ordinary Mandelic Acid 10% + HA”
    • “smells like wet dog — SKIN1004 Zombie Pack”
  • Insufficient moisture Sometimes NotedRarely Noted
    • “Skin felt tight an hour later — The Ordinary Natural Moisturizing Factors + HA”
    • “not enough for dry skin — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
  • Minor irritation and stinging Rarely NotedSometimes Noted
    • “caused tiny bumps — SKIN1004 Madagascar Centella Toning Toner”
    • “Stung my face — SKIN1004 Madagascar Centella Quick Calming Pad”
    • “subtle sting — SKIN1004 Probio-Cica Bakuchiol Eye Cream”
    • “stings a little but worth it — The Ordinary AHA 30% + BHA 2% Peeling Solution”

SKIN1004 vs The Ordinary routines for dry skin

Buy The Ordinary routine · A$192.91 · 96% fitBuy SKIN1004 routine · A$115.38 · 88% fitSee multi-brand routine · 97% fit

SKIN1004 vs The Ordinary routines for oily skin

Buy The Ordinary routine · A$285.78 · 92% fitBuy SKIN1004 routine · A$261.53 · 88% fitSee multi-brand routine · 96% fit

SKIN1004 vs The Ordinary routines for combination skin

Buy The Ordinary routine · A$219.69 · 91% fitBuy SKIN1004 routine · A$225.80 · 87% fitSee multi-brand routine · 95% fit

Questions and answers

SKIN1004 or The Ordinary: which is better?

The Ordinary outperforms SKIN1004 in routine fit for most skin types, offering superior value and targeted options for exfoliation, dark spots, and anti-aging. Meanwhile, SKIN1004 excels specifically in lightweight texture and soothing hydration.

What is the difference between SKIN1004 and The Ordinary?

SKIN1004 stands out for its hydrating and lightweight texture, while The Ordinary offers better value, exfoliation, and acne-clearing benefits. Reviewers note that SKIN1004 delivers superior soothing care, whereas The Ordinary excels in brightening dark spots.

SKIN1004 or The Ordinary for oily skin?

The Ordinary is a Superior fit for oily skin, whereas SKIN1004 has a High routine fit for this skin type. Reviewers note that The Ordinary offers better exfoliation, smoothing, and acne-clearing benefits, while SKIN1004 excels in lightweight texture and soothing hydration.

SKIN1004 or The Ordinary: which cleanser is better?

Both SKIN1004 and The Ordinary offer popular cleansers with solid benefits, but they cater to slightly different needs. For the products on this page, reviewers praise SKIN1004 for lightweight soothing formulas, while The Ordinary stands out for value and pricing.

Which is more affordable, SKIN1004 or The Ordinary?

The Ordinary is more affordable, offering popular value and pricing that outperform SKIN1004 in reviews.

Which brand is better for exfoliation and smoothing, SKIN1004 or The Ordinary?

The Ordinary does better for exfoliation and smoothing, with reviewer feedback highlighting its texture-smoothing serums and strong performance in this category.

Which brand has a better routine fit for mature skin, SKIN1004 or The Ordinary?

The Ordinary has a better routine fit for mature skin, offering a Superior routine fit compared to SKIN1004's High fit level.

Which brand performs better for hydration and soothing, SKIN1004 or The Ordinary?

SKIN1004 performs better for hydration and soothing, as reviewers frequently mention its hydrating and soothing masks as well as its soothing and lightweight toners.

SKIN1004 or The Ordinary for sensitive skin?

Both brands are a strong choice for sensitive skin, with Lovi giving SKIN1004 a High fit level and The Ordinary a Superior fit level for this skin type. Reviewers note that SKIN1004 stands out for hydration and soothing, while The Ordinary offers gentle and non-irritating serums.

SKIN1004 or The Ordinary: which moisturizer is better?

Both SKIN1004 and The Ordinary offer top-rated moisturizers, with The Ordinary achieving a Superior routine fit for dry and sensitive skin compared to SKIN1004's High fit. Reviewers specifically praise SKIN1004 for lightweight and soothing moisturizers, while noting that The Ordinary's products can sometimes provide insufficient moisture.

SKIN1004 or The Ordinary for acne-prone skin?

Both SKIN1004 and The Ordinary offer a high routine fit for acne-prone skin. The Ordinary does better for acne-clearing and exfoliation, while SKIN1004 stands out for hydration, soothing, and lightweight textures.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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