Beauty of Joseon vs Neutrogena
Beauty of Joseon and Neutrogena are two distinct skincare lines known for thoughtful daily care. Beauty of Joseon is loved for serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, suiting dry skin and sensitive skin best. Neutrogena is universally loved for its moisturizers, sunscreens, cleansers, and toners formulated with glycerin, hyaluronic acid, and dimethicone, which suit sensitive skin and mature skin best. While both offer gentle and effective options for targeted concerns, they differ in their specific heritage, ingredients, and specialized benefits.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
Neutrogena is an American skincare brand founded in 1930 and owned by Kimberly-Clark Corporation since 2026.
investor.kimberly-clark.comen.wikipedia.orginvestors.kenvue.com
This page compares some of the most popular Beauty of Joseon and Neutrogena products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Neutrogena products
People Say
Gentle and fragrance-free formulas Mostly MentionedMostly Mentioned
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “leaves skin soft and balanced — Neutrogena Ultra Gentle Daily Cleanser”
- “love that it has no scent — Neutrogena Ultra Gentle Daily Cleanser”
Unique or pleasant texture Mostly MentionedOften Mentioned
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “sinks in quickly — Beauty of Joseon Revive Eye Serum”
- “Absorbs instantly without sticky residue — Neutrogena Hydro Boost Water Gel”
Deep hydration and moisturization Often MentionedMostly Mentioned
- “Skin looked plumper and radiant — Neutrogena HYDRO BOOST WATER CREAM”
- “It also hydrates my skin. This cream has been so easy to add to my routine. — Neutrogena Retinol Regenerating Cream”
- “Quenches dry skin instantly — Neutrogena Hydro Boost Hydrating Hydrogel Mask”
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
Softening and smoothing skin Sometimes NotedOften Mentioned
- “Skin is looking smoother — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
- “I can see a difference in my forehead wrinkles. — Neutrogena Retinol Regenerating Cream”
- “Face felt baby soft afterwards — Neutrogena Hydro Boost Hydrating Hydrogel Mask”
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
No white cast and good under makeup Rarely NotedSometimes Noted
- “Foundation glides right over it — Neutrogena Hydro Boost Water Gel”
- “Concealer doesn't cake or get stuck in crevices — Neutrogena Hydro Boost Eye Gel-Cream”
- “Works well under makeup — Neutrogena HYDRO BOOST WATER CREAM”
- “leaves absolutely no cast — Beauty of Joseon Relief Sun: Rice + Probiotics”
Effective makeup removal Sometimes NotedRarely Noted
- “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
- “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
- “removes sunscreen well — Beauty of Joseon Green Plum Refreshing Cleanser”
- “dissolves stubborn waterproof mascara — Neutrogena Oil-Free Eye Makeup Remover”
Scent issues and fragrance dislikes Often MentionedSometimes Noted
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
- “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
- “Smell is too overpowering and lingering — Neutrogena Hydro Boost Water Gel”
- “Scent is so off-putting — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
Breakouts and skin irritation Often MentionedSometimes Noted
- “Made my face very red — Neutrogena HYDRO BOOST WATER CREAM”
- “Burning sensation — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
- “The original scented version is packed with this heavy floral perfume. — Neutrogena Retinol Regenerating Cream”
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
Packaging and value issues Sometimes NotedOften Mentioned
- “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
- “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
- “one pump is too much — Beauty of Joseon Revive Eye Serum”
- “Jar is too small for the price — Neutrogena Hydro Boost Water Gel”
Beauty of Joseon vs Neutrogena routines for dry skin
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
A$28.00
-
Hydrating Toner
Ginseng Essence Water
Morning
A$22.43
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
A$26.27
-
SPF
Bioderma Photoderm Mineral Fluide SPF50+
Morning
A$24.49
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
A$33.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
A$16.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Nourishing Mask
Centella Asiatica Calming Mask
Once a week
A$31.00
-
Cleanser
Hydro Boost Water Gel
Morning · Evening · Once a week
A$18.99
-
Hydrating Toner
Alcohol-Free Toner
Morning
A$8.49
-
Moisturizer
Hydro Boost Hyaluronic Acid Serum
Morning · Evening · Once a week
A$18.99
-
SPF
Ultra Sheer Dry-Touch Sunscreen
Morning
A$12.99
-
Pre-Cleanser
HYDRO BOOST WATER CREAM
Evening · Once a week
A$18.99
-
Serum or Treatment
Beauty of Joseon Propolis + Niacinamide Glow Serum
Evening · Once a week
A$16.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Nourishing Mask
Hydro Boost Hydrating Hydrogel Mask
Once a week
A$4.49
Buy Beauty of Joseon routine · A$217.64 · 89% fit
Buy Neutrogena routine · A$116.40 · 81% fitSee multi-brand routine · 97% fit
Beauty of Joseon vs Neutrogena routines for oily skin
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
A$28.00
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
A$22.43
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
A$26.27
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
A$27.99
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
A$33.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
A$27.26
-
Serum or Treatment
Glow Serum
Evening · Once a week
A$16.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
A$25.16
-
Cleanser
Hydro Boost Water Gel
Morning · Evening · Once a week
A$18.99
-
Hydrating Toner
Alcohol-Free Toner
Morning · Once a week
A$8.49
-
Moisturizer
Hydro Boost+ Niacinamide Serum
Morning · Evening · Once a week
A$22.49
-
SPF
Ultra Sheer Dry-Touch Sunscreen
Morning
A$12.99
-
Pre-Cleanser
Oil-Free Eye Makeup Remover
Evening · Once a week
A$10.49
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
A$75.95
-
Serum or Treatment
Beauty of Joseon Propolis + Niacinamide Glow Serum
Evening · Once a week
A$16.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
Clear Pore Cleanser/Mask
Once a week
A$42.95
Buy Beauty of Joseon routine · A$242.56 · 81% fit
Buy Neutrogena routine · A$244.80 · 75% fitSee multi-brand routine · 96% fit
Beauty of Joseon vs Neutrogena routines for combination skin
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
A$28.00
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
A$22.43
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
A$26.27
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
A$29.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
A$27.26
-
Serum or Treatment
Glow Serum
Evening · Once a week
A$16.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
A$25.16
-
Cleanser
Hydro Boost Water Gel
Morning · Evening · Once a week
A$18.99
-
Hydrating Toner
Alcohol-Free Toner
Morning · Once a week
A$8.49
-
Moisturizer
Hydro Boost Hyaluronic Acid Serum
Morning · Evening · Once a week
A$18.99
-
SPF
Ultra Sheer Dry-Touch Sunscreen
Morning
A$12.99
-
Pre-Cleanser
Oil-Free Eye Makeup Remover
Evening · Once a week
A$10.49
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
A$29.90
-
Serum or Treatment
Beauty of Joseon Propolis + Niacinamide Glow Serum
Evening · Once a week
A$16.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
Clear Pore Cleanser/Mask
Once a week
A$42.95
Buy Beauty of Joseon routine · A$210.57 · 80% fit
Buy Neutrogena routine · A$195.25 · 80% fitSee multi-brand routine · 95% fit
Questions and answers
Beauty of Joseon or Neutrogena: which is better?
Both brands are great choices since their overall routines fit most skin types at a High level, though Beauty of Joseon is fragrance-free across all products on this page while Neutrogena includes fragrance in a few items. Neutrogena offers better deep hydration and smoothing effects, whereas Beauty of Joseon stands out for unique textures and effective makeup removal.
What is the difference between Beauty of Joseon and Neutrogena?
Beauty of Joseon and Neutrogena both offer products that fit most skin types well, though Neutrogena performs better for mature skin. Beauty of Joseon is known for gentle, fragrance-free formulas with unique textures, whereas Neutrogena provides deep hydration and strong anti-aging options utilizing ingredients like retinol.
Beauty of Joseon or Neutrogena for dry skin?
Both Beauty of Joseon and Neutrogena offer a high routine fit for dry skin on the products on this page. Neutrogena features deeply hydrating moisturizers containing hyaluronic acid to help improve moisture retention and skin quality, while Beauty of Joseon uses nourishing ingredients like glycerin and ginseng.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
Beauty of Joseon or Neutrogena: which cleanser is better?
Both Beauty of Joseon and Neutrogena offer highly rated cleansers, but Beauty of Joseon is noted for effective makeup removal while Neutrogena excels in providing a gentle daily cleanse. Reviewers find that Beauty of Joseon provides better makeup removal.
Which is more affordable, Beauty of Joseon or Neutrogena?
The provided page facts do not contain pricing or affordability information to compare Beauty of Joseon and Neutrogena.
Beauty of Joseon or Neutrogena: which brand has more fragrance issues?
Both Beauty of Joseon and Neutrogena are equal when it comes to scent issues and fragrance dislikes. Every product on the Beauty of Joseon page lists no fragrance, while Neutrogena has 35 of 39 fragrance-free products on its page.
Beauty of Joseon or Neutrogena for oily skin?
Both Beauty of Joseon and Neutrogena offer a High routine fit for oily skin. The products on this page for both brands feature lightweight, fast-absorbing options that help control oil and shine.
Beauty of Joseon or Neutrogena: which moisturizer is better?
Both brands offer moisturizers that help deliver deep hydration, with Beauty of Joseon leaning on ingredients like niacinamide and ginseng, while Neutrogena utilizes hyaluronic acid and glycerin. Both brands achieve a High routine fit for dry skin, dry sensitive skin, and oily acne-prone skin on the products on this page.
The British Journal of Dermatology, 2002Dermatologic Therapy, 2022
Beauty of Joseon or Neutrogena for sensitive skin?
Both Beauty of Joseon and Neutrogena are a High fit for sensitive skin on the products on this page. Reviewers note that both brands offer gentle and fragrance-free formulas.
Beauty of Joseon or Neutrogena: which sunscreen is better?
Both Beauty of Joseon and Neutrogena offer strong sunscreen options with a High routine fit for most skin types, though Beauty of Joseon stands out for having zero fragrance across its products while Neutrogena includes a few fragranced options. Neutrogena's Ultra Sheer Dry-Touch Sunscreen and Clear Face Liquid Lotion Sunscreen achieve a Superior fit for specific skin types like combination and oily skin.
Beauty of Joseon or Neutrogena for acne-prone skin?
Both Beauty of Joseon and Neutrogena offer a high routine fit for acne-prone skin among the products on this page. Beauty of Joseon focuses on gentle, fragrance-free formulas with key ingredients like niacinamide, which may help reduce skin pigmentation and melanosome transfer.
Beauty of Joseon or Neutrogena for mature skin?
Neutrogena is the better choice for mature skin, achieving a High fit level for this skin type compared to an Average fit level for Beauty of Joseon. Neutrogena offers anti-aging moisturizers featuring retinol, which helps stimulate collagen accumulation and reduce signs of aging.
Beauty of Joseon or Neutrogena for skin with dark spots?
Both Beauty of Joseon and Neutrogena are a High fit for skin with dark spots on the products on this page. Niacinamide helps reduce cutaneous pigmentation and suppress melanosome transfer.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Final report on the safety assessment of Benzyl Alcohol, Benzoic Acid, and Sodium Benzoate
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Anti-inflammatory activity of parthenolide-depleted Feverfew (Tanacetum parthenium)
Evaluation of moisturizing and irritation potential of sacha inchi oil
Solid lipid nanoparticles bearing oxybenzone: in-vitro and in-vivo evaluation
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Functional properties and skin care effects of sodium trehalose sulfate
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Natural Moisturizing Factor-Enriched Formulations Compared to a Ceramide-Based Cream
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-

Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.


























































