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Beauty of Joseon vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and the purest are two celebrated skincare lines known for their careful formulations and reliable daily support. Beauty of Joseon is a Korean brand founded in 2016 and owned by Goodai Global Inc. since 2019 that offers a thoughtful array of serums, masks, moisturizers, and sunscreens incorporating niacinamide, glycerin, and hyaluronic acid, while the purest is deeply cherished for its gentle moisturizers and thoughtfully composed formulas. The former suits dry skin and skin with dark spots best, benefiting immensely from nourishing components like niacinamide to improve wrinkles and reduce hyperpigmentation, glycerin to increase hydration, and hyaluronic acid to lengthen anti-wrinkle effects. Meanwhile, the latter suits sensitive, dry, and combination skin best owing to its mild nature, offering reliable daily support for acne-prone skin through consistent, understated performance.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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This page compares some of the most popular Beauty of Joseon and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs the purest products

Questions and answers

Beauty of Joseon or the purest: which is better?

Beauty of Joseon is generally better because the products on this page achieve High to Superior Lovi fit levels across dry skin and sensitive skin, while the purest only reaches High for sensitive skin. Furthermore, Beauty of Joseon offers fragrance-free formulas, whereas the purest includes fragrance in its products.

What is the difference between Beauty of Joseon and the purest?

Beauty of Joseon offers a much larger fragrance-free range with products achieving High or Superior Lovi fit levels for dry, sensitive, and pigmented skin types, whereas the purest features only a single moisturizer with lower fit levels for those skin types.

Beauty of Joseon or the purest: which moisturizer is better?

Beauty of Joseon offers moisturizers like the Dynasty Cream and Red Bean Water Gel, which Lovi rates as High for dry and mature skin, whereas the purest solutions is rated as Average for dry skin. Beauty of Joseon products on this page list no fragrance, while the purest solutions contains fragrance.

Which is more affordable, Beauty of Joseon or the purest?

The products on this page for Beauty of Joseon and the purest do not provide pricing information to determine which brand is more affordable. Both brands offer different product selections and formulations, such as Beauty of Joseon's fragrance-free range.

Which causes fewer breakouts, Beauty of Joseon or the purest?

Beauty of Joseon offers many fragrance-free products on this page with High to Superior Lovi fit levels for acne-prone skin, though some reviewers mention breakouts. The purest features only one moisturizer on this page with a Low fit level for acne-prone skin.

How do the founding years and parent companies of Beauty of Joseon and the purest compare?

Beauty of Joseon was founded in 2016 and is owned by Goodai Global Inc., whereas the purest was founded later in 2020 and is owned by Evly Pharma Cosmetics.

Which brand has more fragrance-free products between Beauty of Joseon and the purest?

Beauty of Joseon has more fragrance-free options, as every product on the Beauty of Joseon page lists no fragrance in its ingredients. In contrast, the purest lists fragrance in its solutions moisturizer.

What are the best-fit skin types for Beauty of Joseon according to its brand-focused routines?

According to its brand-focused routines, Beauty of Joseon fits dry skin, skin with dark spots, and sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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