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Beauty of Joseon vs The INKEY List

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and The INKEY List are distinct skincare brands rooted in different continents, with the former founded in 2016 and the latter established in 2018. The Korean brand is known for serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, making it best suited for dry skin and skin with dark spots. Meanwhile, the British brand offers moisturizers, serums, toners, and eye products built around glycerin, which fit sensitive skin and combination skin best. While both brands utilize glycerin to increase skin hydration and barrier function, they diverge in their foundational heritages and specific ingredient focuses.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular Beauty of Joseon and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs The INKEY List products

People Say

Beauty of JoseonThe INKEY List
  • Unique Textures and Smooth Finish Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
  • Gentle and Non-Irritating Formulas Mostly MentionedOften Mentioned
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't dry out skin — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “Great for sensitive skin — The INKEY List PHA Toner”
  • Deep Hydration and Moisture Mostly MentionedOften Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
  • Affordable Price and Value Not notedMostly Mentioned
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
  • Pore and Oil Control Sometimes NotedSometimes Noted
    • “less shiny by noon — Beauty of Joseon Red Bean Water Gel”
    • “pores look cleaner — Beauty of Joseon Red Bean Refreshing Pore Mask”
    • “Skin instantly looks less oily — The INKEY List Salicylic Acid Cleanser”
    • “great for oily skin but anyone can use it — The INKEY List Omega Water Cream”
  • Calms Redness and Acne Rarely NotedOften Mentioned
    • “Free of active acne — The INKEY List Salicylic Acid Cleanser”
    • “calms redness instantly — The INKEY List 10% Azelaic Acid Serum”
    • “Redness has lessened and the cluster of whiteheads... cleared. — The INKEY List Niacinamide Serum”
    • “reduced my redness significantly — Beauty of Joseon Glow Serum”
  • Breakouts and Skin Irritation Often MentionedSometimes Noted
    • “did cause major breakouts — The INKEY List Omega Water Cream”
    • “New formula breaks me out — The INKEY List Salicylic Acid Cleanser”
    • “Caused cystic acne — The INKEY List PHA Toner”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
  • Packaging and Sizing Issues Sometimes NotedOften Mentioned
    • “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
    • “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
    • “one pump is too much — Beauty of Joseon Revive Eye Serum”
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
  • Scent and Fragrance Issues Often MentionedSometimes Noted
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
    • “Smells like chemicals — The INKEY List Polyglutamic Acid Serum”

Beauty of Joseon vs The INKEY List routines for dry skin

Buy Beauty of Joseon routine · AED 393.56 · 87% fitBuy The INKEY List routine · AED 474.43 · 80% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs The INKEY List routines for oily skin

Buy The INKEY List routine · AED 776.59 · 87% fitBuy Beauty of Joseon routine · AED 540.92 · 81% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs The INKEY List routines for combination skin

Buy The INKEY List routine · AED 725.13 · 89% fitBuy Beauty of Joseon routine · AED 474.00 · 81% fitSee multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or The INKEY List: which is better?

Beauty of Joseon and The INKEY List both offer high-level routines for most skin types, but Beauty of Joseon is often noted for gentler, less irritating formulas. Meanwhile, the products on this page for The INKEY List provide better affordability and tend to help more with calming redness and acne.

What is the difference between Beauty of Joseon and The INKEY List?

Beauty of Joseon offers gentle, non-irritating formulas that fit sensitive skin at a High level, while The INKEY List provides budget-friendly options and achieves a Superior fit for sensitive skin.

Beauty of Joseon or The INKEY List for dry skin?

Both Beauty of Joseon and The INKEY List are well-suited for dry skin, as the products on this page offer a High routine fit for this skin type. Beauty of Joseon is noted for providing deep hydration and gentle formulas, while The INKEY List features highly rated hydrating moisturizers and serums that help nourish dry skin.

Beauty of Joseon or The INKEY List: which cleanser is better?

Both Beauty of Joseon and The INKEY List offer products on this page with High fit levels for cleansers across multiple skin types. Beauty of Joseon is noted for providing more gentle and non-irritating formulas, while The INKEY List is frequently chosen for its affordable price and value.

Which is more affordable, Beauty of Joseon or The INKEY List?

The INKEY List is more affordable, as the products on this page offer better value and budget-friendly pricing compared to Beauty of Joseon.

Beauty of Joseon or The INKEY List for oily skin?

Both Beauty of Joseon and The INKEY List fit oily skin at a High level on the products on this page. Reviewers report that Beauty of Joseon does better for gentle and non-irritating formulas, while The INKEY List does better for affordable price and value.

Beauty of Joseon or The INKEY List: which moisturizer is better?

Both Beauty of Joseon and The INKEY List offer excellent moisturizers, with Beauty of Joseon performing at a High fit level for dry skin and The INKEY List providing options that fit mature skin at a High level. Reviewers on the products on this page frequently mention that both brands deliver deep hydration and lightweight, fast-absorbing finishes.

Beauty of Joseon or The INKEY List for sensitive skin?

Both brands offer products for sensitive skin, but Lovi rates The INKEY List as Superior and Beauty of Joseon as High for this skin type.

Beauty of Joseon or The INKEY List for acne-prone skin?

Both Beauty of Joseon and The INKEY List fit acne-prone skin well, as the products on this page achieve a High fit level for this skin type. The INKEY List may do better at calming redness and acne based on reviewer feedback.

Beauty of Joseon or The INKEY List for mature skin?

The INKEY List fits mature skin better, earning a High routine fit level compared to an Average level for Beauty of Joseon. The products on this page for The INKEY List provide helpful plumping and firming benefits.

Beauty of Joseon or The INKEY List for skin with dark spots?

Both Beauty of Joseon and The INKEY List fit skin with dark spots well, achieving a High level on this page. Reviewers note that both brands help target uneven tone, while Beauty of Joseon offers formulas featuring niacinamide.

The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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