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Anua vs The INKEY List

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and The INKEY List are skincare brands founded in 2019 and 2018, respectively. The Korean brand features moisturizers, toners, serums, and cleansers built around hyaluronic acid, heartleaf, and niacinamide to suit oily acne-prone and combination skin best. Conversely, the British brand offers moisturizers, serums, toners, and eye products built around glycerin for sensitive and combination skin. While both share overlapping appeal for combination skin, they differ in their core formulations and target concerns.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular Anua and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs The INKEY List products

People Say

AnuaThe INKEY List
  • Texture and Consistency Mostly MentionedMostly Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
  • Hydration and Moisture Mostly MentionedOften Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
  • Soothing and Calming Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
    • “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
  • Packaging and Value Rarely NotedMostly Mentioned
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
    • “love the included tweezers — Anua Heartleaf 77% Clear Pad”
  • Brightening and Glow Often MentionedRarely Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Visibly reduces acne scars — The INKEY List Tranexamic Acid Serum”
  • Makeup Compatibility Rarely NotedOften Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Melts away makeup and impurities without drying — The INKEY List Oat Cleansing Balm”
    • “no pilling under makeup — The INKEY List Hyaluronic Acid Serum”
    • “makeup applies so smoothly — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
  • Breakouts and Acne Often MentionedSometimes Noted
    • “did cause major breakouts — The INKEY List Omega Water Cream”
    • “New formula breaks me out — The INKEY List Salicylic Acid Cleanser”
    • “Caused cystic acne — The INKEY List PHA Toner”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs The INKEY List routines for dry skin

Buy The INKEY List routine · AED 474.43 · 80% fitBuy Anua routine · AED 550.12 · 78% fitSee multi-brand routine · 96% fit

Anua vs The INKEY List routines for oily skin

Buy The INKEY List routine · AED 776.59 · 87% fitBuy Anua routine · AED 389.94 · 81% fitSee multi-brand routine · 97% fit

Anua vs The INKEY List routines for combination skin

Buy The INKEY List routine · AED 725.13 · 89% fitBuy Anua routine · AED 372.20 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

Anua or The INKEY List: which is better?

Anua is better for brightening and glow, whereas The INKEY List is better for packaging and value as well as makeup compatibility. Reviewers note that Anua helps with brightening serums and glass skin glow toners, while The INKEY List features affordable moisturizers and serums that work well under makeup.

What is the difference between Anua and The INKEY List?

Anua does better for brightening and glow, while The INKEY List does better for packaging and value as well as makeup compatibility. For sensitive skin, Anua has a High routine fit and The INKEY List has a Superior routine fit, while both brands share equal routine fit levels for all other skin types.

Anua or The INKEY List for dry skin?

Both Anua and The INKEY List fit dry skin at a High level, so you can choose based on other needs since Anua does better for brightening and glow while The INKEY List wins on packaging and value.

Anua or The INKEY List: which cleanser is better?

Both Anua and The INKEY List offer effective cleansers, with Anua featuring options like the Heartleaf Pore Control Cleansing Oil and The INKEY List providing favorites like the Salicylic Acid Cleanser. Reviewers highlight that Anua cleansers help with gentle soothing and barrier support, while The INKEY List cleansers are known for targeted acne and oil management.

Which is more affordable, Anua or The INKEY List?

The INKEY List offers better affordability for both its moisturizers and serums compared to Anua.

Anua or The INKEY List: which has better packaging and value?

The INKEY List does better for packaging and value among the products on this page.

Anua or The INKEY List: which offers better brightening and glow benefits?

Anua offers better brightening and glow benefits compared to The INKEY List. Reviewers frequently note Anua for its brightening serums and glass skin glow toners, and niacinamide helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002

Anua or The INKEY List: which is better for makeup compatibility?

The INKEY List does better for makeup compatibility among the products on this page.

Anua or The INKEY List for oily skin?

Both Anua and The INKEY List fit oily skin at a High level. Reviewers mention that Anua offers better brightening and glow for the products on this page.

Anua or The INKEY List: which moisturizer is better?

Both Anua and The INKEY List offer good moisturizers, with Anua achieving a High fit for dry skin and The INKEY List providing popular hydrating moisturizers. Reviewers note that The INKEY List excels in packaging and value, while Anua focuses on soothing and barrier support in its moisturizers.

Anua or The INKEY List for sensitive skin?

Both Anua and The INKEY List fit sensitive skin well, but The INKEY List achieves a Superior routine fit compared to Anua's High fit level. The INKEY List features hydrating moisturizers and soothing formulas that help calm sensitive skin, while every product on this page for both brands lists no fragrance in its ingredients.

Anua or The INKEY List for acne-prone skin?

Both Anua and The INKEY List fit acne-prone skin well at a High level. Anua's routine for acne-prone skin features key ingredients like niacinamide, which helps reduce cutaneous pigmentation and melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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