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Beauty of Joseon vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and SK-II are esteemed Asian skincare lines, with the former founded in 2016 in Korea and the latter originating in Japan in 1980. Beauty of Joseon is loved for its thoughtful serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best while offering targeted options like the Ground Rice and Honey Glow Mask, the Light On Serum: Centella + Vita C, and the Revive Eye Serum. Meanwhile, SK-II is deeply adored for its moisturizers, nourishing serums, rejuvenating masks, and refreshing toners anchored by its signature ingredient, pitera, suiting acne-prone and dry skin best with standout solutions like the Genoptics Ultraura Essence, the Facial Treatment Essence, and the Facial Treatment Clear Lotion. While both brands deliver gentle yet effective daily care for delicate complexions, they differ in their foundational formulations and precise targeted solutions.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Beauty of Joseon and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs SK-II products

People Say

Beauty of JoseonSK-II
  • Unique or pleasant texture Sometimes NotedMostly Mentioned
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “silky texture that absorbs quickly — SK-II Skinpower Advanced Cream”
    • “thick but absorbs quickly — Beauty of Joseon Glow Serum”
  • Radiance and glow effect Sometimes NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Gentle and non-irritating formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • Deep hydration and moisturization Often MentionedOften Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Leaves skin soft, feels moisturized, does not dry out skin. — SK-II Facial Treatment Cleansing Oil”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Softens and smooths skin Sometimes NotedOften Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Lightweight texture Often MentionedNot noted
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
  • Exorbitant and high price Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Scent and fragrance issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
    • “smells slightly like saliva — SK-II Facial Treatment Mask”
  • Causes breakouts and skin reactions Often MentionedSometimes Noted
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”
    • “did break out some while adjusting — SK-II Skinpower Advanced Cream”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”

Beauty of Joseon vs SK-II routines for dry skin

Buy SK-II routine · A$1,400.12 · 90% fitBuy Beauty of Joseon routine · A$217.64 · 89% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs SK-II routines for oily skin

Buy SK-II routine · A$1,436.99 · 89% fitBuy Beauty of Joseon routine · A$242.56 · 81% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs SK-II routines for combination skin

Buy SK-II routine · A$1,429.91 · 88% fitBuy Beauty of Joseon routine · A$210.57 · 80% fitSee multi-brand routine · 95% fit

Questions and answers

Beauty of Joseon or SK-II: which is better?

Both brands are great choices depending on your skin goals, with Beauty of Joseon leaning toward gentle, soothing care and SK-II focusing on deep hydration and radiance. Lovi rates Beauty of Joseon with a High fit for dry and sensitive skin, while SK-II achieves a Superior fit for dry and acne-prone skin types.

What is the difference between Beauty of Joseon and SK-II?

Beauty of Joseon is best for dry, sensitive, and dry sensitive skin, while SK-II is best for acne-prone, dry, and oily acne-prone skin. The products on this page by Beauty of Joseon help provide deep hydration and gentle formulas, whereas SK-II offers unique textures and radiance effects.

Beauty of Joseon or SK-II for dry skin?

Beauty of Joseon and SK-II both feature a high routine fit for dry skin. Lovi shows that Beauty of Joseon is best suited for dry skin, sensitive skin, and dry sensitive skin.

Beauty of Joseon or SK-II: which moisturizer is better?

For moisturizers, Beauty of Joseon and SK-II both offer strong options, but Beauty of Joseon is noted for providing gentle formulas with key ingredients like niacinamide and hyaluronic acid. Lovi rates Beauty of Joseon's moisturizers with a High fit for dry and mature skin types.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, Beauty of Joseon or SK-II?

Beauty of Joseon is more affordable, while SK-II is noted for having an exorbitant and high price.

What are the key ingredients used across Beauty of Joseon and SK-II products?

Beauty of Joseon features niacinamide, glycerin, hyaluronic acid, and ginseng across its products. SK-II relies on its signature ingredient, Pitera.

When and where were Beauty of Joseon and SK-II founded, and who owns them?

Beauty of Joseon was founded in South Korea in 2016 and is owned by Goodai Global Inc., while SK-II was founded in Japan in 1980 and is owned by The Procter & Gamble Company.

How do Beauty of Joseon and SK-II compare in terms of gentle formulas and radiance effects?

Beauty of Joseon offers a more gentle and non-irritating formula, whereas SK-II does better with radiance and glow effects. Both brands are fragrance-free across the products on this page.

Beauty of Joseon or SK-II for oily skin?

Both Beauty of Joseon and SK-II achieve a High routine fit for oily skin. Reviewers note that the products on this page from Beauty of Joseon offer a lightweight texture, while those from SK-II tend to deliver unique or pleasant textures.

Beauty of Joseon or SK-II for sensitive skin?

Beauty of Joseon and SK-II both feature a High Lovi fit level for sensitive skin. Reviewers note that Beauty of Joseon delivers a more gentle and non-irritating formula.

Beauty of Joseon or SK-II for acne-prone skin?

Both Beauty of Joseon and SK-II fit acne-prone skin well, with Lovi giving Beauty of Joseon a High fit and SK-II a Superior fit.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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