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Beauty of Joseon vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and SK-II are esteemed Asian skincare lines rooted in distinct traditions, with the Korean brand founded in 2016 and the Japanese brand in 1980. Beauty of Joseon offers thoughtful serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, while the latter is adored for luxurious moisturizers, potent serums, soothing masks, and refreshing toners anchored by the signature ingredient pitera. The first suits dry skin and sensitive skin best, whereas the second accommodates dry skin and combination skin through nourishing formulations. They differ primarily in their heritage and foundational extracts, as the Korean line relies on barrier-supporting compounds and the Japanese line utilizes pitera to improve pore area, roughness, and redness.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Beauty of Joseon and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs SK-II products

People Say

Beauty of JoseonSK-II
  • Unique or pleasant texture Sometimes NotedMostly Mentioned
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “silky texture that absorbs quickly — SK-II Skinpower Advanced Cream”
    • “thick but absorbs quickly — Beauty of Joseon Glow Serum”
  • Radiance and glow effect Sometimes NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Gentle and non-irritating formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • Deep hydration and moisturization Often MentionedOften Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Leaves skin soft, feels moisturized, does not dry out skin. — SK-II Facial Treatment Cleansing Oil”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Softens and smooths skin Sometimes NotedOften Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Lightweight texture Often MentionedNot noted
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
  • Exorbitant and high price Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Scent and fragrance issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
    • “smells slightly like saliva — SK-II Facial Treatment Mask”
  • Causes breakouts and skin reactions Often MentionedSometimes Noted
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”
    • “did break out some while adjusting — SK-II Skinpower Advanced Cream”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”

Beauty of Joseon vs SK-II routines for dry skin

Buy SK-II routine · CA$783.50 · 93% fitBuy Beauty of Joseon routine · CA$154.90 · 88% fitSee multi-brand routine · 99% fit

Beauty of Joseon vs SK-II routines for oily skin

Buy SK-II routine · CA$1,101.33 · 91% fitBuy Beauty of Joseon routine · CA$200.29 · 81% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs SK-II routines for combination skin

Buy SK-II routine · CA$1,065.33 · 93% fitBuy Beauty of Joseon routine · CA$177.86 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or SK-II: which is better?

Beauty of Joseon is better for gentle, non-irritating formulas and lightweight textures, while SK-II is better for deep hydration, softening, and radiance, though both brands fit dry, sensitive, and dry sensitive skin well.

What is the difference between Beauty of Joseon and SK-II?

Beauty of Joseon and SK-II differ mainly in their key ingredients and how they suit various skin concerns, with Beauty of Joseon featuring ingredients like niacinamide and ginseng for a gentle touch while SK-II relies on Pitera for deep hydration. Reviewers often mention that Beauty of Joseon offers lightweight, non-irritating formulas, whereas SK-II stands out for radiance and glow effects.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or SK-II for dry skin?

Both Beauty of Joseon and SK-II are a High fit for dry skin, though SK-II achieves a Superior routine fit for dry skin. The products on this page help provide deep hydration and moisturization, and topical hyaluronic acid helps improve skin quality.

Dermatologic Therapy, 2022

Beauty of Joseon or SK-II: which moisturizer is better?

Both Beauty of Joseon and SK-II offer highly rated moisturizers on the products on this page, with Beauty of Joseon being well-suited for dry skin with its Dynasty Cream and Red Bean Water Gel. SK-II provides moisturizers like the Facial Treatment Essence and Skinpower Advanced Cream, which also deliver deep hydration and smoothing effects. Lovi rates the routine fit for dry skin as High for Beauty of Joseon and Superior for SK-II.

Dermatologic Therapy, 2022

Which is more affordable, Beauty of Joseon or SK-II?

Beauty of Joseon is more affordable, as SK-II is noted for having an exorbitant and high price.

Between Beauty of Joseon and SK-II, which brand performs better for mature skin?

Both Beauty of Joseon and SK-II are a High fit for mature skin. SK-II does better for radiance and glow effects, while Beauty of Joseon is known for its lightweight texture.

Which brand offers better results for skin with dark spots, Beauty of Joseon or SK-II?

Both Beauty of Joseon and SK-II fit skin with dark spots at a High level on Lovi. Key ingredients like niacinamide in Beauty of Joseon help reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do the key ingredients of Beauty of Joseon compare to SK-II?

Beauty of Joseon features key ingredients like niacinamide and hyaluronic acid, which help reduce pigmentation and provide deep hydration, whereas SK-II relies on its signature Pitera. Both brands offer fragrance-free products on this page.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or SK-II for oily skin?

For oily skin, both Beauty of Joseon and SK-II achieve a High routine fit level, though SK-II is noted for providing superior overall results in reviewers' feedback. Ingredients like niacinamide found in Beauty of Joseon products help control oil and improve skin quality, while SK-II leans on its signature Pitera to deliver deep hydration and smoothing effects.

Antioxidants, 2021The British Journal of Dermatology, 2002

Beauty of Joseon or SK-II for sensitive skin?

Both Beauty of Joseon and SK-II achieve a High fit for sensitive skin on Lovi. Beauty of Joseon stands out with a gentle, non-irritating formula, while SK-II offers superior deep hydration and moisturization.

Beauty of Joseon or SK-II for acne-prone skin?

Beauty of Joseon and SK-II both fit acne-prone skin well, with Lovi giving SK-II a superior routine fit level for this skin type.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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