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Beauty of Joseon vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and SK-II are esteemed Asian skincare lines rooted in distinct traditions, with the former founded in 2016 and the latter established in 1980. Beauty of Joseon is deeply loved for its thoughtful serums, masks, moisturizers, sunscreens, and more, which thoughtfully blend niacinamide, glycerin, and hyaluronic acid to suit sensitive skin and skin with dark spots best. Conversely, SK-II is deeply adored for its thoughtfully formulated moisturizers, nourishing serums, rejuvenating masks, refreshing toners, and more, all anchored by its signature ingredient, pitera, to suit acne-prone skin and dry skin best. While both brands gently nurture delicate complexions, they differ in their heritage, ownership, and core formulations.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Beauty of Joseon and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs SK-II products

People Say

Beauty of JoseonSK-II
  • Unique or pleasant texture Sometimes NotedMostly Mentioned
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “silky texture that absorbs quickly — SK-II Skinpower Advanced Cream”
    • “thick but absorbs quickly — Beauty of Joseon Glow Serum”
  • Radiance and glow effect Sometimes NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Gentle and non-irritating formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • Deep hydration and moisturization Often MentionedOften Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Leaves skin soft, feels moisturized, does not dry out skin. — SK-II Facial Treatment Cleansing Oil”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Softens and smooths skin Sometimes NotedOften Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Lightweight texture Often MentionedNot noted
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
  • Exorbitant and high price Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Scent and fragrance issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
    • “smells slightly like saliva — SK-II Facial Treatment Mask”
  • Causes breakouts and skin reactions Often MentionedSometimes Noted
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”
    • “did break out some while adjusting — SK-II Skinpower Advanced Cream”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”

Beauty of Joseon vs SK-II routines for dry skin

See multi-brand routine · 98% fit

Beauty of Joseon vs SK-II routines for oily skin

See multi-brand routine · 95% fit

Beauty of Joseon vs SK-II routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Beauty of Joseon or SK-II: which is better?

Beauty of Joseon and SK-II both offer strong options, but Beauty of Joseon is noted for having a gentle and non-irritating formula while SK-II provides deeper hydration and moisturization. Lovi rates Beauty of Joseon as High for dry skin and SK-II as Superior.

What is the difference between Beauty of Joseon and SK-II?

Beauty of Joseon fits sensitive skin and skin with dark spots best, whereas SK-II fits acne-prone skin and dry skin best. Reviewers note that Beauty of Joseon tends to offer a lightweight texture and gentle formulas, while SK-II tends to provide deep hydration and a radiance effect.

Beauty of Joseon or SK-II for dry skin?

For dry skin, Beauty of Joseon has a High Lovi fit while SK-II has a Superior fit. Beauty of Joseon products on this page often help provide deep hydration and moisturization with ingredients like hyaluronic acid.

Dermatologic Therapy, 2022

Beauty of Joseon or SK-II: which moisturizer is better?

For moisturizers, both Beauty of Joseon and SK-II offer effective options, with Beauty of Joseon leaning towards gentle formulas while SK-II is noted for deep hydration and radiance. Specifically, Beauty of Joseon features products like the Dynasty Cream and Red Bean Water Gel, whereas SK-II offers the Facial Treatment Essence and Skinpower Advanced Cream. Lovi rates the routine fit for dry skin as High for Beauty of Joseon and Superior for SK-II.

Dermatologic Therapy, 2022

Which is more affordable, Beauty of Joseon or SK-II?

Beauty of Joseon is more affordable, whereas SK-II is noted for having an exorbitant and high price.

Which brand has better fragrance-free product options, Beauty of Joseon or SK-II?

Both Beauty of Joseon and SK-II offer products on this page that list no fragrance in their ingredients.

How do the founding years and countries of origin compare between Beauty of Joseon and SK-II?

Beauty of Joseon was founded in South Korea in 2016, whereas SK-II originated in Japan with its founding in 1980.

Which brand provides a better routine fit for mature skin, Beauty of Joseon or SK-II?

SK-II provides a High routine fit for mature skin, whereas Beauty of Joseon has an Average fit.

Beauty of Joseon or SK-II for oily skin?

For oily skin, both Beauty of Joseon and SK-II achieve a High Lovi fit level on this page. Reviewers note that Beauty of Joseon provides lightweight formulas, while SK-II offers deep hydration and radiance effects.

Beauty of Joseon or SK-II for sensitive skin?

Beauty of Joseon and SK-II achieve an equal Lovi fit level of High for sensitive skin. Reviewers indicate that Beauty of Joseon does better for a gentle and non-irritating formula.

Beauty of Joseon or SK-II for acne-prone skin?

For acne-prone skin, SK-II achieves a Superior Lovi fit level, whereas Beauty of Joseon reaches a High fit level. Reviewers note that SK-II may provide better results for this skin type, although some users report that it can cause breakouts and skin reactions.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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