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Beauty of Joseon vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and SK-II are prominent skincare brands offering thoughtful serums, moisturizers, masks, and sunscreens tailored to different routines. The Korean line, founded in 2016, features niacinamide, glycerin, and hyaluronic acid to suit dry and sensitive skin, while the Japanese counterpart, established in 1980, centers on pitera to address dry and acne-prone skin. Both brands provide specialized solutions for dark spots, mature concerns, and blemishes through gentle, purposeful formulations. They differ primarily in their cultural heritage, signature ingredients, and specific target audiences.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Beauty of Joseon and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs SK-II products

People Say

Beauty of JoseonSK-II
  • Unique or pleasant texture Sometimes NotedMostly Mentioned
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “silky texture that absorbs quickly — SK-II Skinpower Advanced Cream”
    • “thick but absorbs quickly — Beauty of Joseon Glow Serum”
  • Radiance and glow effect Sometimes NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Gentle and non-irritating formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • Deep hydration and moisturization Often MentionedOften Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Leaves skin soft, feels moisturized, does not dry out skin. — SK-II Facial Treatment Cleansing Oil”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Softens and smooths skin Sometimes NotedOften Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Lightweight texture Often MentionedNot noted
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
  • Exorbitant and high price Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Scent and fragrance issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
    • “smells slightly like saliva — SK-II Facial Treatment Mask”
  • Causes breakouts and skin reactions Often MentionedSometimes Noted
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”
    • “did break out some while adjusting — SK-II Skinpower Advanced Cream”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”

Beauty of Joseon vs SK-II routines for dry skin

See multi-brand routine · 99% fit

Beauty of Joseon vs SK-II routines for oily skin

See multi-brand routine · 96% fit

Beauty of Joseon vs SK-II routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or SK-II: which is better?

Both brands are great choices depending on your skincare goals, with Beauty of Joseon being known for gentle, lightweight formulas and SK-II offering superior deep hydration and anti-aging benefits. Lovi rates Beauty of Joseon as High for dry skin and sensitive skin, while SK-II achieves a Superior routine fit for dry sensitive skin and acne-prone skin.

What is the difference between Beauty of Joseon and SK-II?

Beauty of Joseon tends to be more gentle and provides lightweight formulas, whereas SK-II offers superior deep hydration, smoothing effects, and texture for dry skin. Lovi shows that Beauty of Joseon fits dry skin at a High level, while SK-II achieves a Superior fit for that same skin type.

Beauty of Joseon or SK-II for dry skin?

For dry skin, both Beauty of Joseon and SK-II are good options, as Lovi rates the routine fit for dry skin as High for Beauty of Joseon and Superior for SK-II. Reviewers note that SK-II delivers deeper hydration and moisturization, while Beauty of Joseon offers lightweight and gentle formulas.

Dermatologic Therapy, 2022

Beauty of Joseon or SK-II: which moisturizer is better?

Beauty of Joseon and SK-II both offer great moisturizers, but SK-II has a superior routine fit for dry and acne-prone skin while Beauty of Joseon is known for gentle formulas and lightweight textures. SK-II provides deeper hydration and smoothing effects, whereas Beauty of Joseon focuses on key ingredients like niacinamide, glycerin, and hyaluronic acid.

Antioxidants, 2021Dermatologic Therapy, 2022

Which is more affordable, Beauty of Joseon or SK-II?

Beauty of Joseon is more affordable, whereas SK-II has exorbitant and high price issues.

Where and when were Beauty of Joseon and SK-II founded, and who owns them?

Beauty of Joseon was founded in South Korea in 2016 and is owned by Goodai Global Inc., whereas SK-II was founded in Japan in 1980 and is owned by The Procter & Gamble Company.

What are the key ingredients used across Beauty of Joseon products versus SK-II products?

Beauty of Joseon features key ingredients like niacinamide, glycerin, hyaluronic acid, and ginseng across its products. In contrast, SK-II products rely on Pitera as their key ingredient.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which brand performs better for providing a radiance and glow effect?

SK-II does better for providing a radiance and glow effect among the products on this page. Reviewers note that it excels in delivering this benefit compared to Beauty of Joseon.

Beauty of Joseon or SK-II for oily skin?

Both brands are great choices for oily skin, but SK-II has a Superior routine fit while Beauty of Joseon has a High fit. Reviewers note that SK-II delivers better deep hydration, moisturization, and radiance, whereas Beauty of Joseon offers a lighter texture and gentler formulas.

Beauty of Joseon or SK-II for sensitive skin?

Both Beauty of Joseon and SK-II achieve a High fit level for sensitive skin. Beauty of Joseon is noted for providing a gentler and less irritating formula, whereas SK-II offers unique and pleasant textures with deep moisturization.

Beauty of Joseon or SK-II for acne-prone skin?

Both brands are great choices for acne-prone skin, with Beauty of Joseon offering gentle formulas and SK-II providing superior routine fit overall.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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