SKIN1004 vs Anua
SKIN1004 and Anua are popular Korean skincare brands that offer diverse toners, moisturizers, serums, cleansers, and sunscreens built around soothing ingredients like centella asiatica, heartleaf, hyaluronic acid, and niacinamide. Both brands suit combination skin and oily, acne-prone skin best, though they differ in their specific botanical focuses and targeted formulations. SKIN1004 centers its care around Madagascar centella asiatica to improve moisture and reduce acne, while Anua highlights heartleaf to calm irritation.
SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.
mk.co.krpitchbook.comtracxn.comgoodai-global.com
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
prnewswire.comkedglobal.comtracxn.comv.daum.net
This page compares some of the most popular SKIN1004 and Anua products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular SKIN1004 vs Anua products
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Heartleaf Pore Control Cleansing Oil
AED 70.99
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Heartleaf 77% Soothing Toner
AED 59.00
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Niacinamide 10% + TXA 4% Serum
AED 74.95
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PDRN Hyaluronic Acid Capsule 100 Serum
AED 94.00
- Heartleaf Quercetin Pore Deep Cleansing Foam
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Rice 70 Glow Milky Toner
AED 43.11
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PEACH 70% NIACINAMIDE SERUM
AED 55.80
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Heartleaf 77% Clear Pad
AED 35.10
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Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
AED 38.85
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Madagascar Centella Light Cleansing Oil
AED 32.00
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Madagascar Centella Toning Toner
AED 35.93
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Madagascar Centella Poremizing Light Gel Cream
AED 35.00
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Madagascar Centella Quick Calming Pad
AED 39.00
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Madagascar Centella Watergel Sheet Ampoule Mask
AED 32.48
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Hyalu-Cica Moisture Cream
AED 30.00
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Zombie Pack
AED 49.00
People Say
Hydration and soothing Mostly MentionedMostly Mentioned
- “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
- “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
- “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
- “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
Lightweight texture Mostly MentionedOften Mentioned
- “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
- “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “absorbs like water — SKIN1004 Madagascar Centella Toning Toner”
- “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
Gentle and non-irritating Often MentionedOften Mentioned
- “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
- “Perfect for sensitive skin — SKIN1004 Madagascar Centella Tone Brightening Boosting Toner”
- “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
- “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
Exfoliation and smoothing Sometimes NotedOften Mentioned
- “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
- “helps to get rid of dark spots — Anua Rice Enzyme Brightening Cleansing Powder”
- “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
- “skin feels super soft — SKIN1004 Zombie Pack”
Cleansing and pore care Sometimes NotedSometimes Noted
- “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
- “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
- “dense creamy foam — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
- “Dissolves waterproof mascara and sunscreen effortlessly. — SKIN1004 Madagascar Centella Light Cleansing Oil”
No white cast and makeup compatibility Rarely NotedSometimes Noted
- “zero white cast — Anua Heartleaf Silky Moisture Sun Cream”
- “Melted my waterproof mascara — Anua Heartleaf Pore Control Cleansing Oil”
- “makeup applies so smoothly — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “zero white cast — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
Breakouts and acne Rarely NotedOften Mentioned
- “Caused small whiteheads/closed comedones on my forehead. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “caused cystic acne — SKIN1004 Hyalu-CICA Blue Serum”
- “Caused tiny bumps — SKIN1004 Madagascar Centella Tone Brightening Boosting Toner”
- “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
Sticky or shiny finish Sometimes NotedSometimes Noted
- “milky sweat when running — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
- “looked greasy by midday — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
- “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
- “leaves a tacky finish — Anua BHA 2% Gentle Exfoliating Toner”
Irritation and stinging Sometimes NotedSometimes Noted
- “Made my vision blurry/foggy for a while after rinsing. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “caused tiny bumps — SKIN1004 Madagascar Centella Toning Toner”
- “Stung my face — SKIN1004 Madagascar Centella Quick Calming Pad”
- “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
SKIN1004 vs Anua routines for dry skin
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Cleanser
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
AED 38.85
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Hydrating Toner
Probio-Cica Essence Toner
Morning
AED 37.90
-
Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
AED 32.00
-
Cleansing Toner
Madagascar Centella Tone Brightening Boosting Toner
Evening
AED 40.20
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Enzyme Powder
VT Cica Mild Powder Wash
Once a week
AED 47.62
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Nourishing Mask
Madagascar Centella Watergel Sheet Ampoule Mask
Once a week
AED 32.48
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Cleanser
Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Morning · Evening · Once a week
AED 57.19
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Hydrating Toner
Rice 70 Glow Milky Toner
Morning
AED 43.11
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
AED 60.85
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
AED 41.90
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
AED 70.99
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
AED 58.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
AED 74.95
-
Enzyme Powder
Rice Enzyme Brightening Cleansing Powder
Once a week
AED 45.50
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Nourishing Mask
Heartleaf 77% Soothing Sheet Mask
Once a week
AED 97.63
Buy SKIN1004 routine · AED 229.05 · 84% fit
Buy Anua routine · AED 550.12 · 78% fitSee multi-brand routine · 96% fit
SKIN1004 vs Anua routines for oily skin
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Cleanser
Madagascar Centella Tone Brightening Cleansing Gel Foam
Morning · Evening · Once a week
AED 35.36
-
Hydrating Toner
Probio-Cica Essence Toner
Morning · Once a week
AED 37.90
-
Moisturizer
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
AED 38.85
-
Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
AED 32.00
-
Cleansing Toner
Madagascar Centella Tea-Trica Purifying Toner
Evening
AED 42.00
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
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Cleansing Mask
Revision Skincare Black Mask
Once a week
AED 204.00
- Cleanser Heartleaf Quercetin Pore Deep Cleansing Foam Morning · Evening · Once a week
-
Hydrating Toner
Rice Enzyme Brightening Cleansing Powder
Morning · Once a week
AED 45.50
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
AED 60.85
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
AED 41.90
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
AED 70.99
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
AED 58.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
AED 74.95
-
Cleansing Mask
Heartleaf Pore Clay Pack
Once a week
AED 37.75
Buy SKIN1004 routine · AED 491.20 · 87% fit
Buy Anua routine · AED 389.94 · 81% fitSee multi-brand routine · 97% fit
SKIN1004 vs Anua routines for combination skin
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Cleanser
Madagascar Centella Tone Brightening Cleansing Gel Foam
Morning · Evening · Once a week
AED 35.36
-
Hydrating Toner
Madagascar Centella Toning Toner
Morning · Once a week
AED 35.93
-
Moisturizer
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
AED 38.85
-
Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
AED 32.00
-
Cleansing Toner
Madagascar Centella Tea-Trica Purifying Toner
Evening
AED 42.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
AED 122.93
- Cleanser Heartleaf Quercetin Pore Deep Cleansing Foam Morning · Evening · Once a week
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning · Once a week
AED 43.11
-
Moisturizer
Rice Enzyme Brightening Cleansing Powder
Morning · Evening · Once a week
AED 45.50
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
AED 41.90
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
AED 70.99
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
AED 58.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
AED 74.95
-
Cleansing Mask
Heartleaf Pore Clay Pack
Once a week
AED 37.75
Buy SKIN1004 routine · AED 408.16 · 88% fit
Buy Anua routine · AED 372.20 · 82% fitSee multi-brand routine · 96% fit
Questions and answers
SKIN1004 or Anua: which is better?
What is the difference between SKIN1004 and Anua?
Both SKIN1004 and Anua are South Korean skincare brands offering fragrance-free products that achieve equal routine fit levels across all skin types, yet they differ in reviewer feedback and performance strengths. SKIN1004 excels in lightweight textures and is noted for soothing and lightweight toners, whereas Anua is recognized for cleansing and pore care, brightening serums, and glass skin glow toners.
SKIN1004 or Anua for dry skin?
Both SKIN1004 and Anua achieve a High routine fit for dry skin. Both brands offer products with hyaluronic acid, which helps hydrate the skin.
SKIN1004 or Anua: which cleanser is better?
Anua does better for cleansing and pore care compared to SKIN1004 based on the review themes on this page. Anua features cleansers such as the Heartleaf Quercetin Pore Deep Cleansing Foam and Heartleaf Succinic Moisture Cleansing Foam that target pore concerns effectively.
Which is more affordable, SKIN1004 or Anua?
This page does not provide pricing or affordability information for either SKIN1004 or Anua.
How do the founding years and corporate ownership of SKIN1004 and Anua compare?
SKIN1004 was founded in South Korea in 2012 and is owned by Goodai Global Inc. since 2024, whereas Anua was founded in 2019 in South Korea and is owned by The Founders Inc.
Which brand performs better for cleansing and pore care, SKIN1004 or Anua?
Anua performs better for cleansing and pore care compared to SKIN1004. Both brands feature products with no fragrance listed in their ingredients.
SKIN1004 or Anua for oily skin?
Both SKIN1004 and Anua fit oily skin at a High level. Reviewers mention that SKIN1004 offers a more lightweight texture, while Anua does better with cleansing and pore care.
SKIN1004 or Anua: which moisturizer is better?
Both SKIN1004 and Anua offer effective moisturizers with equal routine fits across all skin types, though Anua may be better for exfoliation and pore care while SKIN1004 is noted for lightweight textures. Hyaluronic acid helps improve hydration and skin quality in these formulations.
SKIN1004 or Anua for sensitive skin?
Both SKIN1004 and Anua fit sensitive skin well, each achieving a High routine fit level on the products on this page. SKIN1004 stands out for its lightweight textures, while Anua offers strong barrier support and soothing options.
SKIN1004 or Anua: which sunscreen is better?
Both SKIN1004 and Anua offer sunscreens on this page with High to Superior Lovi fit levels across skin types, including Madagascar Centella Hyalu-Cica Water-Fit Sun Serum and Heartleaf Silky Moisture Sun Cream. Anua rates better for no white cast and makeup compatibility, while SKIN1004 is noted for its lightweight texture.
SKIN1004 or Anua for acne-prone skin?
Both SKIN1004 and Anua fit acne-prone skin at a High level, though reviewers note that Anua does better with exfoliation, pore care, and cleansing. Meanwhile, reviewers sometimes report breakouts from Anua and irritation from SKIN1004.
Research behind their key ingredients
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
Bifidobacterium longum lysate, a new ingredient for reactive skin
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
Self-Assembled Cubic Liquid Crystalline Nanoparticles for Transdermal Delivery of Paeonol
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Phyllanthus emblica L. (amla) branch: A safe and effective ingredient against skin aging
The influence of alkane chain length on the skin irritation potential of 1,2-alkanediols
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
Effects of topical copper tripeptide complex on CO2 laser-resurfaced skin
Starch- and carboxymethyl cellulose-based films as active beauty masks with papain incorporation
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Moisturizing effect of alcohol-based hand rub containing okra polysaccharide
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Liposomal formulation of a vitamin C derivative: a promising strategy to increase skin permeability
Functional properties and skin care effects of sodium trehalose sulfate
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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