Simple and Asarai are distinct skincare lines offering thoughtful formulations for diverse complexions. Simple provides gentle moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin, suiting acne-prone skin and skin with dark spots best. Meanwhile, the Australian-inspired label is cherished for nutrient-rich clay masks and restorative botanical bases that suit balanced, dry, and combination skin. While both prioritize gentle care, they differ through their core ingredients and targeted formulas, with the British brand focusing on hydration and barrier function and the other delivering mindful rituals for everyday radiance.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
This page compares some of the most popular Simple and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Simple is the better choice on this page, offering a wider range of gentle cleansers, makeup removers, and moisturizers featuring key ingredients like niacinamide and glycerin. Glycerin helps provide hydration, while niacinamide may help improve skin pigmentation. Asarai features only a single face mask on this page.
Simple features a wide range of fragrance-free cleansers, makeup removers, and moisturizers containing niacinamide and glycerin, while Asarai offers only a single face mask on this page. Simple products on this page achieve high Lovi fit ratings for specific skin types like sensitive and acne-prone skin, whereas Asarai products on this page have average fits across the board. Niacinamide helps reduce cutaneous pigmentation.
Simple offers lightweight, value-friendly moisturizers, whereas Asarai features a single face mask on this page without notable pricing highlights mentioned.
Which causes fewer breakouts, Simple or Asarai?
Simple may cause breakouts or irritations according to reviewers, while Asarai has no such feedback reported for the products on this page.
Which brand was founded earlier and in what country?
Simple was founded earlier in 1960 in the United Kingdom, whereas Asarai was founded in 2018.
How do the product selections and skin type fits compare between Simple and Asarai?
Simple offers a broad variety of fragrance-free cleansers, makeup removers, and moisturizers with High to Superior Lovi fits for sensitive skin, while Asarai features only a single face mask with Average Lovi fits across skin types. Niacinamide and glycerin in Simple products help support skin barrier function and hydration.
What do reviewers say about the performance and drawbacks of Simple products?
Reviewers often note that Simple products offer lightweight, value-friendly moisturizers alongside gentle and effective daily makeup removers. However, some shoppers report that the products may cause breakouts or irritations, sometimes struggle with heavy makeup, or lack sufficient hydration.
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Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
