Simple and Asarai are distinct skincare lines that cater to different needs through thoughtful formulations. Simple offers gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin that suit oily and acne-prone skin best. Meanwhile, the brand is cherished for its nutrient-rich clay masks and deeply restorative formulas that suit balanced, dry, and combination skin best with gentle botanical bases. Ultimately, both differ as the former focuses on hydrating and barrier-supporting daily essentials while the latter transforms daily routines into mindful rituals with targeted clay care.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
This page compares some of the most popular Simple and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Simple is the better choice on this page because it offers a wide range of everyday products like gentle cleansers, makeup removers, and moisturizers with high and average Lovi fit levels across most skin types, whereas Asarai only features a single face mask with average fit levels. Simple features key ingredients like niacinamide and glycerin to help improve skin hydration and reduce pigmentation.
Simple offers a broad range of fragrance-free cleansers, moisturizers, and makeup removers that are well-suited for oily, acne-prone, and mature skin, whereas Asarai provides a single earth tones face mask. Simple incorporates key ingredients like niacinamide and glycerin, which help with hydration and pigmentation.
Simple offers value-friendly moisturizers, while Asarai does not have such feedback on this page.
Which causes fewer breakouts, Simple or Asarai?
Simple products on this page have reviewers mentioning that they can sometimes cause breakouts or irritations, while Asarai has no such feedback listed.
How do the founding years and countries of origin compare between Simple and Asarai?
Simple was founded in 1960 in the United Kingdom, while Asarai was founded more recently in 2018 with its country of origin not specified. Both brands are independent of each other, with Simple having a much longer history in the skincare market.
Do either Simple or Asarai products contain added fragrance?
Every product on this page for both Simple and Asarai lists no fragrance in its ingredients.
Which brand offers a wider variety of product types, such as cleansers, moisturizers, and masks?
Simple offers a wider variety of product types on this page, including makeup removers, cleansers, toners, and moisturizers, whereas Asarai only features a face mask. Glycerin helps provide hydration across Simple products.
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Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
