Simple and Asarai are distinct skincare lines that cater to different needs through thoughtful formulations. Simple offers gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin that suit oily and acne-prone skin best. Meanwhile, the brand is cherished for its nutrient-rich clay masks and deeply restorative formulas that suit balanced, dry, and combination skin best with gentle botanical bases. Ultimately, both differ as the former focuses on hydrating and barrier-supporting daily essentials while the latter transforms daily routines into mindful rituals with targeted clay care.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
This page compares some of the most popular Simple and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Simple is the better choice on this page because it offers a wide variety of well-reviewed moisturizers and makeup removers, whereas Asarai features only a single face mask. Furthermore, Simple includes key ingredients like niacinamide and glycerin, which help support skin health and hydration.
Simple offers a wide selection of fragrance-free daily skincare products like cleansers, moisturizers, and makeup removers that fit oily skin, acne-prone skin, and skin with dark spots best, whereas Asarai features just a single face mask on this page. Glycerin helps provide hydration in Simple products, while niacinamide may help with skin pigmentation and aging.
Simple features mostly mentioned lightweight, value-friendly moisturizers among the products on this page, whereas Asarai has no such affordability highlights listed.
Which causes fewer breakouts, Simple or Asarai?
Simple offers products that help manage breakouts, although some reviewers note that certain items may occasionally cause irritations or breakouts. Asarai features only a face mask on this page, and the page facts do not provide enough information on how it affects breakouts.
When were Simple and Asarai founded and who owns them?
Simple was founded in the United Kingdom in 1960 and has been owned by Unilever PLC since 2011, while Asarai was founded in 2018 and is owned by Asarai Inc.
Which brand offers a wider variety of skincare products on this page, Simple or Asarai?
Simple offers a much wider variety of skincare products on this page, featuring cleansers, moisturisers, makeup removers, a toner, and a mask, while Asarai only features a single face mask.
Do any of the products from Simple or Asarai contain fragrance?
Every product on this page from both Simple and Asarai lists no fragrance in its ingredients.
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Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
