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The Ordinary vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Asarai are skincare brands offering distinct approaches to daily regimens through targeted ingredients and thoughtful formulations. The Canadian brand centers its serums, moisturizers, cleansers, and toners on hyaluronic acid, glycerin, and squalane to suit dry and dry sensitive skin best, while the other is cherished for nutrient-rich clay masks and restorative botanical bases that favor balanced, dry, and combination skin. While both deliver hydration and soothing care, The Ordinary features specialized acid and niacinamide treatments for specific concerns like acne, dark spots, and aging, whereas Asarai transforms routines into mindful rituals with purifying botanical extracts designed for everyday radiance.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Asarai products

Questions and answers

The Ordinary or Asarai: which is better?

The Ordinary provides a much wider selection of targeted serums, toners, and cleansers for various skin types and concerns, whereas Asarai features only a single face mask on this page.

What is the difference between The Ordinary and Asarai?

The Ordinary offers a large range of specialized skincare products on this page that fit dry, dry sensitive, and sensitive skin best. In contrast, Asarai features only a single face mask on this page.

Which is more affordable, The Ordinary or Asarai?

The products on this page from The Ordinary are often mentioned by reviewers as affordable and great value serums, whereas Asarai features a single mask on the page with no pricing or affordability data provided.

Which causes fewer breakouts, The Ordinary or Asarai?

Both brands offer products that are generally suitable for breakout-prone skin, with several of The Ordinary's targeted serums specifically achieving a high Lovi fit level for acne-prone skin.

How do the founding years and corporate ownerships of The Ordinary and Asarai compare?

The Ordinary was founded in Canada in 2016 and is owned by The Estée Lauder Companies Inc. Asarai was founded in 2018 by Asarai Inc., while its specific founding location is not provided on the page.

Which brand offers a wider variety of products tailored for dry skin according to their Lovi fit levels?

The Ordinary offers a much wider variety of products tailored for dry skin, with multiple options achieving a Superior or High Lovi fit level, whereas Asarai features only a single face mask with an Average Lovi fit level for dry skin.

Do any products from The Ordinary or Asarai contain added fragrance in their ingredients?

Every product on this page from both The Ordinary and Asarai lists no added fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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