Simple and Asarai are distinct skincare lines created for different daily needs. The British brand, founded in 1960 and owned by Unilever PLC since 2011, is known for gentle moisturizers, makeup removers, cleansers, and toners formulated with nourishing niacinamide and glycerin, suiting oily acne-prone skin and sensitive skin best. Conversely, the second option is cherished for nutrient-rich clay masks and deeply restorative formulas that suit balanced, dry, and combination skin best due to their gentle, nourishing botanical bases. While both deliver thoughtful hydration and soothing care, they differ in their core offerings and ideal skin types.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
This page compares some of the most popular Simple and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Simple offers a much wider range of products on this page, including makeup removers and moisturizers featuring niacinamide and glycerin, whereas Asarai lists only a single face mask. Reviewers find Simple's products to be lightweight and value-friendly, and Lovi rates products like Kind to Skin Soothing Facial Toner as having a High fit for sensitive skin.
Simple offers a broad range of fragrance-free cleansers, moisturizers, and makeup removers that Lovi rates best for sensitive, acne-prone, and oily acne-prone skin, whereas Asarai features just a single face mask on this page.
Which is more affordable, Simple or Asarai?
Simple features lightweight, value-friendly moisturizers on the products on this page, whereas Asarai does not list price or affordability details.
Which causes fewer breakouts, Simple or Asarai?
Simple features products on this page with a High Lovi fit for acne-prone skin, such as Kind to Skin Soothing Facial Toner, though reviewers sometimes note that Simple causes breakouts or irritations. Asarai has only one product on this page, which has an Average Lovi fit for acne-prone skin.
When were Simple and Asarai founded and who owns them?
Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011. Asarai was founded in 2018 and is owned by Asarai Inc.
Do any products from Simple or Asarai contain fragrance?
Every product on this page from both Simple and Asarai lists no fragrance in its ingredients.
How many products are listed for Simple versus Asarai on the page?
Simple features 7 products on the page, whereas Asarai has only 1 product listed.
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Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
