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Simple vs Asarai

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and Asarai are distinct skincare lines that invite thoughtful daily care through gentle, targeted formulations. The former is known for soothing moisturizers, makeup removers, cleansers, and toners enriched with niacinamide and glycerin that suit acne-prone and oily skin best, while the latter is cherished for nutrient-rich clay masks and deeply restorative botanical formulas that suit balanced, dry, and combination skin. While the British brand focuses on hydrating and clarifying barrier function through active ingredients like glycerin, both collections ultimately deliver thoughtful care for everyday radiance.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular Simple and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs Asarai products

Questions and answers

Simple or Asarai: which is better?

Simple is the better choice on this page, offering a broad range of fragrance-free cleansers, moisturizers, and makeup removers that achieve high Lovi fit levels for sensitive and acne-prone skin types. Glycerin, found across Simple products, helps maintain skin hydration, while niacinamide helps reduce cutaneous pigmentation and skin aging.

Clinical, Cosmetic and Investigational Dermatology, 2017

What is the difference between Simple and Asarai?

Simple offers a broad range of fragrance-free products on this page with High to Average Lovi fit levels for various skin types, whereas Asarai features only a single face mask with Average fit levels across the board. Simple includes key ingredients like niacinamide and glycerin, which helps hydrate the skin and may reduce pigmentation.

The British Journal of Dermatology, 2002Clinical, Cosmetic and Investigational Dermatology, 2017

Which is more affordable, Simple or Asarai?

Simple features value-friendly moisturizers, while Asarai has no affordability mentions on this page.

Which causes fewer breakouts, Simple or Asarai?

Simple features products on this page that shoppers often note to cause breakouts or irritations, while Asarai has no such feedback listed.

Which brand has been established longer, Simple or Asarai?

Simple has been established much longer than Asarai, having been founded in the United Kingdom in 1960, whereas Asarai was founded in 2018.

How many products does each brand have listed on the page?

Simple features 7 products on this page, while Asarai lists just 1 product. Both brands offer fragrance-free formulations.

Do any products from either Simple or Asarai contain fragrance?

Every product on this page from both Simple and Asarai lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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