Simple and Asarai are distinct skincare lines that cater to different needs through thoughtful formulations. Simple offers gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin that suit oily and acne-prone skin best. Meanwhile, the brand is cherished for its nutrient-rich clay masks and deeply restorative formulas that suit balanced, dry, and combination skin best with gentle botanical bases. Ultimately, both differ as the former focuses on hydrating and barrier-supporting daily essentials while the latter transforms daily routines into mindful rituals with targeted clay care.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
This page compares some of the most popular Simple and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Simple is the better choice because its products feature higher Lovi fit levels for sensitive, oily, and acne-prone skin compared to Asarai. The products on this page for Simple include key ingredients like glycerin, which helps hydrate the skin.
Simple offers a broad variety of fragrance-free cleansers, moisturizers, and makeup removers featuring ingredients like niacinamide and glycerin, with Lovi fit levels ranging from Average to Superior depending on the skin type. In contrast, Asarai features only a single earth tones face mask on this page.
Simple features lightweight, value-friendly moisturizers among the products on this page, while Asarai does not highlight affordability.
Which causes fewer breakouts, Simple or Asarai?
Simple products on this page are known to sometimes cause breakouts or irritations, while Asarai has no such feedback listed.
When and where was each brand founded and who owns them?
Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011, while Asarai was founded in 2018 and is owned by Asarai Inc.
How do the Lovi fit levels for sensitive skin compare between Simple and Asarai products?
Simple products on this page show a High fit for sensitive skin with items like the Kind to Skin Soothing Facial Toner and Micellar Cleansing Water, while Asarai products have an Average fit for sensitive skin.
What are the key ingredients and fragrance statuses across both brands?
Simple features niacinamide and glycerin as key ingredients across the products on this page, while Asarai does not list shared key ingredients. Every product on this page for both brands lists no fragrance in its ingredients.
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Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
