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Beauty of Joseon vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Shu Uemura are renowned Asian beauty houses offering thoughtfully crafted skincare lines. The Korean brand, founded in 2016, specializes in nourishing serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid to support dry and sensitive skin. Meanwhile, the Japanese house, established in 1967, is celebrated for its transformative cleansing oils and meticulous formulas that suit all skin types. While both provide gentle and effective daily care, they differ in their specific formulations and heritage.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular Beauty of Joseon and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Shu Uemura products

Questions and answers

Beauty of Joseon or Shu Uemura: which is better?

Beauty of Joseon generally offers a much better fit across various skin types than Shu Uemura, whose cleansing oil on this page mostly shows average to low compatibility. Beauty of Joseon products feature key ingredients like niacinamide and hyaluronic acid, which help improve skin hydration and pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and Shu Uemura?

Beauty of Joseon offers a wide range of skincare products that fit dry, sensitive, and dry sensitive skin with a High or Superior Lovi rating, whereas Shu Uemura features only a single cleansing oil on this page which has an Average fit for those skin types.

Which is more affordable, Beauty of Joseon or Shu Uemura?

The products on this page for Beauty of Joseon and Shu Uemura do not include pricing information, so a comparison of affordability cannot be made.

Which causes fewer breakouts, Beauty of Joseon or Shu Uemura?

Beauty of Joseon fits dry, sensitive, and dry sensitive skin best with fragrance-free formulas, while the cleansing oil on the Shu Uemura page has an Average to Caution fit for acne-prone and oily skin types.

How do the founding years and corporate ownerships of Beauty of Joseon and Shu Uemura compare?

Beauty of Joseon was founded in South Korea in 2016 and is owned by Goodai Global Inc., whereas Shu Uemura was founded in Japan in 1967 and is owned by L'Oreal S.A.

Which brand offers a wider variety of products, and how many items are listed for each on this page?

Beauty of Joseon offers a much wider variety of products on this page with eighteen items listed, whereas Shu Uemura features only one item.

Do both Beauty of Joseon and Shu Uemura products contain fragrance in their ingredients?

No, every product on this page for both Beauty of Joseon and Shu Uemura lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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