🇬🇧United Kingdom

NIVEA vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and Simple are established skincare brands originating from Germany and Britain, respectively. NIVEA is known for dependable sunscreens, targeted serums, and nourishing moisturizers formulated with hydrating glycerin, while the British brand is beloved for gentle moisturizers, makeup removers, cleansers, and toners crafted with niacinamide and glycerin. Both suit sensitive skin, acne-prone skin, and skin with dark spots best, benefiting directly from soothing elements like niacinamide and glycerin that improve barrier function and reduce hyperpigmentation. They differ primarily in their founding heritage and specific product lineups, with the German brand offering standout treatments like the LUMINOUS630 ANTI-DARK SPOT SERUM and the latter providing essentials like the Kind to Skin Soothing Facial Toner.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular NIVEA and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs Simple products

People Say

NIVEASimple
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
    • “Doesn't burn my eyes — Simple Refreshing Facial Wash”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
  • Value and Affordability Often MentionedOften Mentioned
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
  • Sensitivity and Gentle Formula Not notedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
  • Fragrance and Scent Often MentionedSometimes Noted
    • “smells like holiday — NIVEA Protect & Moisture Sun Lotion SPF50+”
    • “Smell brings me back to childhood — NIVEA Creme”
    • “smells really nice — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “Love that it has absolutely no scent. — Simple Micellar Water”
  • Cleansing and Makeup Removal Sometimes NotedOften Mentioned
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “removes last traces of makeup — Simple Kind to Skin Soothing Facial Toner”
    • “unclogs pores — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Greasy or Sticky Residue Often MentionedSometimes Noted
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

NIVEA vs Simple routines for dry skin

Buy Simple routine · £136.73 · 83% fitBuy NIVEA routine · £65.81 · 82% fitSee multi-brand routine · 99% fit

NIVEA vs Simple routines for oily skin

Buy NIVEA routine · £161.96 · 87% fitBuy Simple routine · £221.50 · 87% fitSee multi-brand routine · 97% fit

NIVEA vs Simple routines for combination skin

Buy NIVEA routine · £150.97 · 87% fitBuy Simple routine · £185.60 · 85% fitSee multi-brand routine · 96% fit

Questions and answers

NIVEA or Simple: which is better?

Both NIVEA and Simple provide products on this page that offer equal routine fit levels across all skin types. Simple excels with gentle, fragrance-free formulas, while NIVEA offers versatile moisturizers and blemish-clearing serums.

What is the difference between NIVEA and Simple?

Simple features fragrance-free formulas and better performance for sensitive skin, while NIVEA offers a wider range of fragranced moisturizers and blemish-clearing serums.

NIVEA or Simple for dry skin?

Both NIVEA and Simple are great options for dry skin, as Lovi rates their routine fits as High for this skin type. NIVEA products on this page often provide intense deep hydration, while Simple features gentle, fragrance-free formulations that help avoid irritations.

NIVEA or Simple: which moisturizer is better?

Both NIVEA and Simple offer moisturizers with an equal High Lovi fit for dry skin. Reviewers note that NIVEA provides intense deep hydration with versatile multi-use options, while Simple features lightweight and value-friendly formulas.

Which is more affordable, NIVEA or Simple?

Both NIVEA and Simple offer equal value and affordability according to the products on this page.

Which brand has more products containing fragrance, NIVEA or Simple?

NIVEA has more products containing fragrance, with six out of nine products on this page listing fragrance, whereas every Simple product on this page lists no fragrance.

What are the key ingredients included across Simple products?

Simple features Niacinamide and Glycerin as the key ingredients across the products on this page.

The British Journal of Dermatology, 2002Antioxidants, 2021

When was NIVEA founded and who has owned it since 2004?

NIVEA was founded in 1911 in Germany and has been owned by maxingvest GmbH & Co. KGaA since 2004.

NIVEA or Simple for oily skin?

Both NIVEA and Simple achieve a High Lovi fit for oily skin. Reviewers note that Simple offers gentle, sensitive-skin-friendly makeup removers, while NIVEA provides blemish-clearing serums.

NIVEA or Simple for sensitive skin?

Both NIVEA and Simple achieve a High routine fit level for sensitive skin on this page. NIVEA features fragrance across several items while every product on the Simple page lists no fragrance, and reviewers note that Simple is better for sensitivity and gentle formulas.

NIVEA or Simple for acne-prone skin?

Both brands offer an equal High routine fit for acne-prone skin according to Lovi. NIVEA features blemish-clearing serums on this page, while Simple provides fragrance-free formulations.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play