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NIVEA vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and Simple are two heritage skincare brands that offer gentle formulas for everyday routines. The German brand is known for its sunscreens, serums, and moisturizers enriched with glycerin, while the British brand offers moisturizers, makeup removers, cleansers, and toners containing niacinamide and glycerin. Both brands suit acne-prone skin best, though the first also caters well to sensitive skin and the second to oily skin. They differ primarily in their founding years, ownership, and core active ingredient combinations.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular NIVEA and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs Simple products

People Say

NIVEASimple
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
    • “Doesn't burn my eyes — Simple Refreshing Facial Wash”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
  • Value and Affordability Often MentionedOften Mentioned
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
  • Sensitivity and Gentle Formula Not notedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
  • Fragrance and Scent Often MentionedSometimes Noted
    • “smells like holiday — NIVEA Protect & Moisture Sun Lotion SPF50+”
    • “Smell brings me back to childhood — NIVEA Creme”
    • “smells really nice — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “Love that it has absolutely no scent. — Simple Micellar Water”
  • Cleansing and Makeup Removal Sometimes NotedOften Mentioned
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “removes last traces of makeup — Simple Kind to Skin Soothing Facial Toner”
    • “unclogs pores — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Greasy or Sticky Residue Often MentionedSometimes Noted
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

NIVEA vs Simple routines for dry skin

Buy Simple routine · SAR 891.11 · 83% fitBuy NIVEA routine · SAR 974.09 · 82% fitSee multi-brand routine · 96% fit

NIVEA vs Simple routines for oily skin

Buy Simple routine · SAR 1,151.23 · 88% fitBuy NIVEA routine · SAR 1,178.96 · 87% fitSee multi-brand routine · 97% fit

NIVEA vs Simple routines for combination skin

Buy NIVEA routine · SAR 1,165.77 · 87% fitBuy Simple routine · SAR 983.37 · 87% fitSee multi-brand routine · 97% fit

Questions and answers

NIVEA or Simple: which is better?

Both NIVEA and Simple are equal, offering High Lovi routine fit across all skin types. Simple does better for sensitivity and gentle formulas, while NIVEA does better for fragrance and scent options on this page.

What is the difference between NIVEA and Simple?

Simple is better for sensitive formulas and makeup removal since every product on this page lists no fragrance, whereas NIVEA features fragrance in several products. Both brands share key ingredients like glycerin and achieve equal Lovi routine fit levels across all skin types.

NIVEA or Simple for dry skin?

For dry skin, both NIVEA and Simple achieve a High Lovi fit level across the products on this page. Glycerin helps provide moisture for both brands, while Simple also features niacinamide.

The British Journal of Dermatology, 2002

NIVEA or Simple: which moisturizer is better?

Simple helps provide lightweight, value-friendly moisturization with fragrance-free formulas, while NIVEA offers intense deep hydration across the products on this page. Both brands achieve equal routine fit levels for dry and other skin types.

Which is more affordable, NIVEA or Simple?

Both NIVEA and Simple are equally affordable, as value and affordability are rated equal for the products on this page.

Between NIVEA and Simple, which brand offers better fragrance options?

Between NIVEA and Simple, NIVEA does better for fragrance and scent. The products on this page for Simple list no fragrance, whereas 3 of 9 NIVEA products on this page list no fragrance.

Which brand performs better for cleansing and makeup removal, NIVEA or Simple?

Simple performs better for cleansing and makeup removal. The products on this page for Simple are noted for providing gentle, sensitive-skin-friendly and effective daily makeup removers.

Do NIVEA products or Simple products contain more fragrance-free options?

Simple products contain more fragrance-free options, as every product on that page lists no fragrance in its ingredients. In contrast, only 3 of 9 NIVEA products on this page list no fragrance.

NIVEA or Simple for oily skin?

Both NIVEA and Simple achieve a High routine fit for oily skin. Glycerin helps provide moisture across the products on this page.

NIVEA or Simple for sensitive skin?

Both NIVEA and Simple achieve a High Lovi fit level for sensitive skin, making them equal choices on this page. Simple may be better for sensitivity as every product on this page lists no fragrance, whereas NIVEA includes fragrance in some items.

NIVEA or Simple for acne-prone skin?

Both NIVEA and Simple achieve a High Lovi routine fit for acne-prone skin. Glycerin helps moisturize skin across the products on this page, while niacinamide may help control skin aging and pigmentation in Simple items.

Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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