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NIVEA vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and Simple are two trusted skincare brands founded in Germany and Britain, respectively. NIVEA is known for reliable sunscreens, targeted serums, and nourishing moisturizers featuring glycerin, while Simple offers gentle moisturizers, makeup removers, cleansers, and toners enriched with niacinamide and glycerin. The German brand suits combination skin and sensitive skin best, whereas the British brand excels for oily, acne-prone, and sensitive skin. They differ primarily in their specific target formulations and key ingredient combinations, with the former emphasizing balanced hydration and the latter focusing on soothing, barrier-respecting care.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular NIVEA and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs Simple products

People Say

NIVEASimple
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
    • “Doesn't burn my eyes — Simple Refreshing Facial Wash”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
  • Value and Affordability Often MentionedOften Mentioned
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
  • Sensitivity and Gentle Formula Not notedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
  • Fragrance and Scent Often MentionedSometimes Noted
    • “smells like holiday — NIVEA Protect & Moisture Sun Lotion SPF50+”
    • “Smell brings me back to childhood — NIVEA Creme”
    • “smells really nice — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “Love that it has absolutely no scent. — Simple Micellar Water”
  • Cleansing and Makeup Removal Sometimes NotedOften Mentioned
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “removes last traces of makeup — Simple Kind to Skin Soothing Facial Toner”
    • “unclogs pores — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Greasy or Sticky Residue Often MentionedSometimes Noted
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

NIVEA vs Simple routines for dry skin

Buy Simple routine · S$261.94 · 83% fitBuy NIVEA routine · S$227.16 · 80% fitSee multi-brand routine · 99% fit

NIVEA vs Simple routines for oily skin

Buy Simple routine · S$459.69 · 85% fitBuy NIVEA routine · S$458.64 · 84% fitSee multi-brand routine · 96% fit

NIVEA vs Simple routines for combination skin

Buy NIVEA routine · S$354.54 · 86% fitBuy Simple routine · S$355.99 · 85% fitSee multi-brand routine · 97% fit

Questions and answers

NIVEA or Simple: which is better?

Both NIVEA and Simple are equal, as Lovi rates their overall routine fit for all skin types as High. Simple is better for sensitivity and gentle formulas because every product on this page lists no fragrance, whereas NIVEA includes fragrance in some items.

What is the difference between NIVEA and Simple?

Simple offers fragrance-free formulas and performs better for sensitivity and cleansing, whereas NIVEA features added fragrance in several products and is often noted for richer hydration and blemish-clearing serums. Both brands achieve equal Lovi fit levels across all skin types.

NIVEA or Simple for dry skin?

NIVEA and Simple both achieve a High Lovi fit level for dry skin. Glycerin helps provide moisture across the products on this page.

NIVEA or Simple: which moisturizer is better?

Both NIVEA and Simple offer moisturizers with a High routine fit for dry skin on this page, while Simple is noted for having fragrance-free options. Glycerin helps provide hydration across the moisturizers of both brands.

Which is more affordable, NIVEA or Simple?

Both NIVEA and Simple are equal in value and affordability based on the products on this page.

Between NIVEA and Simple, which brand offers a better fragrance experience or scent?

Between NIVEA and Simple, NIVEA does better for fragrance and scent. Reviewers note that NIVEA offers a better fragrance experience, while Simple features fragrance-free products on this page.

How do the founding years and corporate owners of NIVEA and Simple compare?

NIVEA was founded in Germany in 1911 and is owned by maxingvest GmbH & Co. KGaA, while Simple was founded in the United Kingdom in 1960 and is owned by Unilever PLC.

Which brand performs better for cleansing and makeup removal according to review themes?

Simple performs better for cleansing and makeup removal according to review themes. The products on this page help provide gentle and effective daily makeup removal for users.

NIVEA or Simple for oily skin?

For oily skin, Lovi rates both NIVEA and Simple at a High fit level for their overall routines. Glycerin, which helps support skin hydration, is found across the products on this page for both brands.

NIVEA or Simple for sensitive skin?

Lovi rates NIVEA and Simple as having an equal High routine fit for sensitive skin. Simple is fragrance-free across the products on this page, whereas some NIVEA products may contain fragrance.

NIVEA or Simple for acne-prone skin?

Both brands achieve a High routine fit for acne-prone skin according to Lovi. NIVEA offers blemish-clearing serums on this page, whereas Simple features fragrance-free formulas that help reduce sensitivity risks.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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