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NIVEA vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and Simple are heritage skincare brands, with the former founded in Germany in 1911 and the latter originating in Britain in 1960. NIVEA is known for versatile sunscreens, targeted serums, and nourishing moisturizers featuring glycerin, while Simple is known for gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin. Both brands suit sensitive and oily skin, with the first brand excelling through gentle care and lightweight hydration, and the second brand excelling by respecting delicate barriers.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular NIVEA and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs Simple products

People Say

NIVEASimple
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
    • “Doesn't burn my eyes — Simple Refreshing Facial Wash”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
  • Value and Affordability Often MentionedOften Mentioned
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
  • Sensitivity and Gentle Formula Not notedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
  • Fragrance and Scent Often MentionedSometimes Noted
    • “smells like holiday — NIVEA Protect & Moisture Sun Lotion SPF50+”
    • “Smell brings me back to childhood — NIVEA Creme”
    • “smells really nice — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “Love that it has absolutely no scent. — Simple Micellar Water”
  • Cleansing and Makeup Removal Sometimes NotedOften Mentioned
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “removes last traces of makeup — Simple Kind to Skin Soothing Facial Toner”
    • “unclogs pores — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Greasy or Sticky Residue Often MentionedSometimes Noted
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

NIVEA vs Simple routines for dry skin

Buy Simple routine · A$208.81 · 84% fitBuy NIVEA routine · A$176.64 · 83% fitSee multi-brand routine · 97% fit

NIVEA vs Simple routines for oily skin

Buy NIVEA routine · A$394.61 · 87% fitBuy Simple routine · A$388.80 · 86% fitSee multi-brand routine · 96% fit

NIVEA vs Simple routines for combination skin

Buy NIVEA routine · A$366.08 · 86% fitBuy Simple routine · A$322.10 · 84% fitSee multi-brand routine · 95% fit

Questions and answers

NIVEA or Simple: which is better?

Both brands achieve an equal High fit level across all skin types on this page. Simple does better for sensitivity and gentle formulas, while NIVEA offers fragrance-free options across some of its products on this page.

What is the difference between NIVEA and Simple?

Simple stands out for its fragrance-free formulas and effective, gentle makeup removers, whereas NIVEA offers a wider selection of products featuring various fragrances and blemish-clearing serums.

NIVEA or Simple for dry skin?

Both NIVEA and Simple are suitable choices, as Lovi rates the routine fit for dry skin as High for both brands on this page. Glycerin is a key ingredient featured across the products on this page for both brands.

NIVEA or Simple: which moisturizer is better?

Both NIVEA and Simple provide moisturizers that achieve an equal high routine fit for dry skin, though Simple offers fragrance-free formulas across all products on this page while NIVEA includes fragrance in some items. Glycerin is a key ingredient helping deliver hydration in these products.

Which is more affordable, NIVEA or Simple?

Both brands are equal when it comes to value and affordability. The products on this page offer similar pricing options for shoppers.

Between NIVEA and Simple, which brand has better fragrance options according to the review themes?

NIVEA has better fragrance options because the products on this page do better in the fragrance and scent review theme compared to Simple.

How do the founding years and parent companies of NIVEA and Simple compare?

NIVEA was founded in 1911 in Germany and is owned by maxingvest GmbH & Co. KGaA, whereas Simple was founded in 1960 in the United Kingdom and is owned by Unilever PLC.

Which brand performs better for sensitivity and gentle formulas?

Simple performs better for sensitivity and gentle formulas because the products on this page list no fragrance, whereas NIVEA includes fragrance in most of its products.

NIVEA or Simple for oily skin?

Both NIVEA and Simple are suitable choices, as Lovi rates their routines for oily skin as High. Simple features key ingredients like niacinamide and glycerin across the products on this page to help support skin health.

The British Journal of Dermatology, 2002Antioxidants, 2021

NIVEA or Simple for sensitive skin?

Both NIVEA and Simple achieve a High routine fit for sensitive skin. Simple does better for sensitivity and gentle formula, while NIVEA products on this page often include fragrance.

NIVEA or Simple for acne-prone skin?

Both NIVEA and Simple achieve a High routine fit level for acne-prone skin on Lovi. NIVEA features blemish-clearing serums and products with High fit levels like UV Deep Protect & Care Gel, while Simple offers fragrance-free options featuring key ingredients like glycerin and niacinamide.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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