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NIVEA vs Simple

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and Simple are two heritage drugstore lines recognized for comforting everyday care. NIVEA delivers reliable sunscreens, targeted serums, and nourishing moisturizers powered by glycerin, suiting dry and sensitive skin with gentle, lasting moisture. Meanwhile, Simple offers soothing makeup removers, dependable cleansers, refreshing toners, and gentle moisturizers formulated with niacinamide and glycerin to suit oily and mature skin. Both brands differ in their founding origins and primary ingredient combinations, yet each remains devoted to strengthening barrier function and skin hydration.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

This page compares some of the most popular NIVEA and Simple products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs Simple products

People Say

NIVEASimple
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
    • “Doesn't burn my eyes — Simple Refreshing Facial Wash”
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
  • Value and Affordability Often MentionedOften Mentioned
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best affordable vegan moisturizer. — NIVEA Soft”
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
  • Sensitivity and Gentle Formula Not notedMostly Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
  • Fragrance and Scent Often MentionedSometimes Noted
    • “smells like holiday — NIVEA Protect & Moisture Sun Lotion SPF50+”
    • “Smell brings me back to childhood — NIVEA Creme”
    • “smells really nice — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “Love that it has absolutely no scent. — Simple Micellar Water”
  • Cleansing and Makeup Removal Sometimes NotedOften Mentioned
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “removes last traces of makeup — Simple Kind to Skin Soothing Facial Toner”
    • “unclogs pores — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Greasy or Sticky Residue Often MentionedSometimes Noted
    • “Feels slimy on skin — Simple Refreshing Facial Wash”
    • “Still feeling a little bit of a film on my skin. — Simple Micellar Cleansing Water”
    • “leaves a tacky film — Simple Kind to Skin Soothing Facial Toner”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”

NIVEA vs Simple routines for dry skin

Buy NIVEA routine · CA$163.12 · 89% fitBuy Simple routine · CA$156.25 · 83% fitSee multi-brand routine · 99% fit

NIVEA vs Simple routines for oily skin

Buy NIVEA routine · CA$298.37 · 88% fitBuy Simple routine · CA$271.73 · 87% fitSee multi-brand routine · 96% fit

NIVEA vs Simple routines for combination skin

Buy NIVEA routine · CA$265.46 · 88% fitBuy Simple routine · CA$214.83 · 86% fitSee multi-brand routine · 96% fit

Questions and answers

NIVEA or Simple: which is better?

Both NIVEA and Simple are equal, as Lovi rates their routines as High for all skin types. Simple may be preferred for its fragrance-free formulas, while NIVEA offers blemish-clearing and anti-dark spot serums backed by key ingredients like glycerin.

What is the difference between NIVEA and Simple?

Simple offers fragrance-free products featuring niacinamide and glycerin, whereas NIVEA includes fragrance in most of its items and features glycerin as a key ingredient.

The British Journal of Dermatology, 2002Antioxidants, 2021

NIVEA or Simple for dry skin?

Both NIVEA and Simple achieve a High Lovi routine fit for dry skin. Reviewers note that the products on this page for NIVEA help provide intense deep hydration, while Simple offers lightweight, value-friendly moisturizers.

NIVEA or Simple: which moisturizer is better?

Both NIVEA and Simple offer moisturizers with a High routine fit for dry skin, though Simple products on this page list no fragrance while several NIVEA products do. NIVEA moisturizers provide intense deep hydration alongside occasional greasy residue, whereas Simple moisturizers are lightweight and value-friendly.

Which is more affordable, NIVEA or Simple?

Both NIVEA and Simple are equally affordable, as value and affordability are rated equal between the two brands.

Between NIVEA and Simple, which brand offers better fragrance options?

NIVEA does better for fragrance and scent on this page. Reviewers note that NIVEA offers a strong fragrance sometimes, while Simple lists no fragrance in every product on this page.

How do the founding years and corporate ownerships of NIVEA and Simple compare?

NIVEA was founded in Germany in 1911 and is owned by maxingvest GmbH & Co. KGaA, while Simple was founded in the United Kingdom in 1960 and is owned by Unilever PLC.

Which brand performs better for cleansing and makeup removal according to review themes?

Simple performs better for cleansing and makeup removal according to review themes.

NIVEA or Simple for oily skin?

Both NIVEA and Simple achieve a High routine fit level for oily skin according to Lovi. Simple offers fragrance-free products on this page, while NIVEA includes fragrance in most of its items here.

NIVEA or Simple for sensitive skin?

Both NIVEA and Simple achieve a High Lovi fit for sensitive skin, with Simple doing better for sensitivity and gentle formulas while NIVEA offers fragrance-free options in only some of its products on this page.

NIVEA or Simple for acne-prone skin?

Both NIVEA and Simple achieve a High routine fit for acne-prone skin on this page. The products on this page help deliver blemish-clearing and soothing benefits.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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