🇬🇧United Kingdom

BYOMA vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Estée Lauder are two distinct beauty lines, with the former recognized for its tri-ceramide and squalane moisturizers, toners, cleansers, and serums tailored to dry and sensitive skin, while the latter is known for its hyaluronic acid and glycerin moisturizers, serums, eye products, and cleansers best suited for acne-prone and mature skin. These brands differ fundamentally in their formulations and heritage, as the British brand focuses on barrier hydration and oxidative stress through 2022 innovations, whereas the American house relies on established hydration and peptide technology originating in 1946. Through regular use, both companies offer targeted solutions for specific concerns like dark spots and acne, helping users navigate their unique skincare journeys.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular BYOMA and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Estée Lauder products

People Say

BYOMAEstée Lauder
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedOften Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
    • “watery — Estée Lauder Micro Essence Treatment Lotion”
  • Skin Barrier Support and Gentle Care Mostly MentionedSometimes Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • Skin Texture and Clarity Improvements Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Controls oil — BYOMA Moisturizing Gel-Cream”
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
  • Affordability and Value Often MentionedNot noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Cleansing and Makeup Removal Rarely NotedOften Mentioned
    • “Lathers well — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “A little goes a long way — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “melts away makeup — BYOMA Milky Oil Cleanser”
  • Packaging and Dispensing Issues Mostly MentionedSometimes Noted
    • “lid is hard to open — Estée Lauder Advanced Night Cleansing Gelée”
    • “Please make a jar or refill that is not as big and heavy. — Estée Lauder Re-Nutriv”
    • “Impossible to get out — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “Opening is huge — BYOMA Brightening Toner”
  • Skin Irritation and Breakouts Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “left my skin very dry — Estée Lauder Advanced Night Cleansing Gelée”
    • “Haven't seen the results yet. — Estée Lauder Revitalizing Supreme+ Youth Power Eye Balm”
  • High Price Point Not notedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Scent and Fragrance Sometimes NotedOften Mentioned
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “Scent is too overpowering — Estée Lauder Revitalizing Supreme+”

BYOMA vs Estée Lauder routines for dry skin

Buy BYOMA routine · £104.93 · 94% fitBuy Estée Lauder routine · £132.10 · 74% fitSee multi-brand routine · 99% fit

BYOMA vs Estée Lauder routines for oily skin

Buy BYOMA routine · £168.03 · 86% fitBuy Estée Lauder routine · £242.09 · 75% fitSee multi-brand routine · 97% fit

BYOMA vs Estée Lauder routines for combination skin

Buy BYOMA routine · £114.71 · 85% fitBuy Estée Lauder routine · £204.59 · 75% fitSee multi-brand routine · 96% fit

Questions and answers

BYOMA or Estée Lauder: which is better?

BYOMA fits dry skin better than Estée Lauder, offering a Superior routine compared to Estée Lauder's Average routine. BYOMA also provides better affordability and value, while Estée Lauder excels in deep hydration and cleansing.

What is the difference between BYOMA and Estée Lauder?

BYOMA offers better affordability and barrier support with a routine fit that is superior for dry and sensitive skin types, whereas Estée Lauder provides deeper hydration and cleansing with a higher price point. Both brands perform similarly for oily, combination, acne-prone, and mature skin types.

BYOMA or Estée Lauder for dry skin?

For dry skin, BYOMA offers a Superior routine fit while Estée Lauder provides an Average routine fit. Reviewers note that BYOMA excels in affordability and value as well as skin barrier support and gentle care.

BYOMA or Estée Lauder: which cleanser is better?

Estée Lauder is better for cleansing and makeup removal overall among the products on this page. Reviewers note that Estée Lauder provides gentle and non-drying cleansers with deep hydration.

Which is more affordable, BYOMA or Estée Lauder?

BYOMA is more affordable than Estée Lauder, as high price points are frequently noted as a downside for Estée Lauder while BYOMA offers better affordability and value across the products on this page.

Between BYOMA and Estée Lauder, which brand is better for mature skin?

Both BYOMA and Estée Lauder offer high fit levels for mature skin on the products on this page. Reviewers note that Estée Lauder excels in deep hydration, while BYOMA provides strong barrier support and better affordability.

How do the founding years and countries of origin compare between BYOMA and Estée Lauder?

BYOMA was founded in 2022 in the United Kingdom, whereas Estée Lauder was founded much earlier in 1946 in the United States.

Which brand performs better for skin barrier support and gentle care according to review themes?

According to the review themes on this page, BYOMA performs better than Estée Lauder for skin barrier support and gentle care.

BYOMA or Estée Lauder for oily skin?

For oily skin, both BYOMA and Estée Lauder are a High fit on the products on this page. BYOMA is noted for affordability and value, while Estée Lauder stands out for cleansing and makeup removal.

BYOMA or Estée Lauder: which moisturizer is better?

BYOMA offers a superior routine fit for dry and dry sensitive skin compared to Estée Lauder, while reviewers note BYOMA for affordability and Estée Lauder for deep hydration.

BYOMA or Estée Lauder for sensitive skin?

BYOMA is a better choice for sensitive skin, as Lovi rates its routine as Superior compared to High for Estée Lauder. Reviewers note that BYOMA excels in skin barrier support and gentle care with fragrance-free moisturizers, while Estée Lauder has a higher price point and occasional strong fragrance.

BYOMA or Estée Lauder for acne-prone skin?

Both BYOMA and Estée Lauder fit acne-prone skin well, with Lovi rating both brands at a High routine fit level on this page. Reviewers report that BYOMA helps strengthen the skin barrier with gentle, fragrance-free moisturizers, while Estée Lauder offers deep hydration and gentle cleansers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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