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BYOMA vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Estée Lauder are two distinct skincare lines known for distinct formulations and target audiences. The British brand, founded in 2022, offers moisturizers, toners, cleansers, and serums built around tri-ceramide and squalane to suit dry and dry sensitive skin. Meanwhile, the American label, established in 1946, features a comprehensive range of moisturizers, serums, eye products, and cleansers powered by hyaluronic acid and glycerin to benefit acne-prone and mature skin. Ultimately, the two brands differ through their unique ingredient profiles and ideal skin types, with the former emphasizing barrier repair and the latter focusing on deep hydration and targeted anti-aging.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular BYOMA and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Estée Lauder products

People Say

BYOMAEstée Lauder
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedOften Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
    • “watery — Estée Lauder Micro Essence Treatment Lotion”
  • Skin Barrier Support and Gentle Care Mostly MentionedSometimes Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • Skin Texture and Clarity Improvements Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Controls oil — BYOMA Moisturizing Gel-Cream”
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
  • Affordability and Value Often MentionedNot noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Cleansing and Makeup Removal Rarely NotedOften Mentioned
    • “Lathers well — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “A little goes a long way — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “melts away makeup — BYOMA Milky Oil Cleanser”
  • Packaging and Dispensing Issues Mostly MentionedSometimes Noted
    • “lid is hard to open — Estée Lauder Advanced Night Cleansing Gelée”
    • “Please make a jar or refill that is not as big and heavy. — Estée Lauder Re-Nutriv”
    • “Impossible to get out — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “Opening is huge — BYOMA Brightening Toner”
  • Skin Irritation and Breakouts Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “left my skin very dry — Estée Lauder Advanced Night Cleansing Gelée”
    • “Haven't seen the results yet. — Estée Lauder Revitalizing Supreme+ Youth Power Eye Balm”
  • High Price Point Not notedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Scent and Fragrance Sometimes NotedOften Mentioned
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “Scent is too overpowering — Estée Lauder Revitalizing Supreme+”

BYOMA vs Estée Lauder routines for dry skin

See multi-brand routine · 98% fit

BYOMA vs Estée Lauder routines for oily skin

See multi-brand routine · 95% fit

BYOMA vs Estée Lauder routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

BYOMA or Estée Lauder: which is better?

BYOMA offers better affordability and stronger skin barrier support across the products on this page, while Estée Lauder excels in deep hydration and cleansing. Overall, Lovi rates BYOMA as a superior fit for dry skin compared to Estée Lauder's high fit.

What is the difference between BYOMA and Estée Lauder?

BYOMA offers better affordability and stronger skin barrier support with key ingredients like ceramides, while Estée Lauder focuses more on deep hydration and cleansing at a higher price point. Lovi rates BYOMA as a superior fit across all skin types compared to Estée Lauder.

BYOMA or Estée Lauder for dry skin?

BYOMA is a better fit for dry skin, offering a Superior routine compared to Estée Lauder's High fit on this page. Reviewers note that BYOMA provides deeply hydrating and barrier-strengthening moisturizers, featuring key ingredients like glycerin and ceramides.

BYOMA or Estée Lauder: which cleanser is better?

Both BYOMA and Estée Lauder offer highly rated cleansers, but BYOMA is noted on this page for better affordability and value. The products on this page for BYOMA feature options like the Milky Moisture Cleanser which has superior fit for dry skin, while Estée Lauder provides options like the Advanced Night Cleansing Gelée.

Which is more affordable, BYOMA or Estée Lauder?

BYOMA is more affordable than Estée Lauder, offering better affordability and value according to the review themes on the page.

Between BYOMA and Estée Lauder, which brand is better for skin barrier support and gentle care?

Between the two, BYOMA does better for skin barrier support and gentle care, focusing on ingredients like ceramides to strengthen the skin. Lovi rates BYOMA as having a Superior routine fit for sensitive and dry sensitive skin.

How do the founding years and corporate ownership of BYOMA and Estée Lauder compare?

BYOMA was founded in 2022 in the United Kingdom and has been owned by Bansk Group since 2025, whereas Estée Lauder was founded in 1946 in the United States and is owned by The Estée Lauder Companies Inc.

Which brand performs better in the review themes for deep hydration and moisture?

Estée Lauder performs better in the review themes for deep hydration and moisture compared to BYOMA.

BYOMA or Estée Lauder for oily skin?

For oily skin, BYOMA offers a superior routine fit, whereas Estée Lauder provides an average routine fit.

BYOMA or Estée Lauder: which moisturizer is better?

BYOMA offers better moisturizer options for skin barrier support, as the products on this page have a Superior routine fit for dry skin compared to Estée Lauder's High fit. BYOMA's moisturizers are frequently noted for being hydrating, lightweight, and fragrance-free.

BYOMA or Estée Lauder for sensitive skin?

For sensitive skin, BYOMA offers a superior Lovi routine fit compared to Estée Lauder's high fit. Reviewers note that BYOMA provides gentle and fragrance-free moisturizers that help strengthen the skin barrier.

BYOMA or Estée Lauder for acne-prone skin?

BYOMA is a better fit for acne-prone skin, achieving a Superior routine fit compared to Estée Lauder's High fit rating. The products on this page for BYOMA feature key ingredients like squalane, which is evaluated in studies regarding its role in skin health.

The Journal of Investigative Dermatology, 2006

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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