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BYOMA vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Estée Lauder are skincare brands offering moisturizers, cleansers, serums, and more, which feature nourishing ingredients like squalane, hyaluronic acid, and glycerin. Both brands suit dry skin and sensitive skin best, while differing in their founding years, geographical origins, and specific target formulations. BYOMA relies on tri-ceramide and squalane to improve barrier hydration and fight oxidative stress, whereas Estée Lauder incorporates hyaluronic acid and glycerin to increase skin hydration and barrier function.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular BYOMA and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Estée Lauder products

People Say

BYOMAEstée Lauder
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedOften Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
    • “watery — Estée Lauder Micro Essence Treatment Lotion”
  • Skin Barrier Support and Gentle Care Mostly MentionedSometimes Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • Skin Texture and Clarity Improvements Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Controls oil — BYOMA Moisturizing Gel-Cream”
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
  • Affordability and Value Often MentionedNot noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Cleansing and Makeup Removal Rarely NotedOften Mentioned
    • “Lathers well — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “A little goes a long way — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “melts away makeup — BYOMA Milky Oil Cleanser”
  • Packaging and Dispensing Issues Mostly MentionedSometimes Noted
    • “lid is hard to open — Estée Lauder Advanced Night Cleansing Gelée”
    • “Please make a jar or refill that is not as big and heavy. — Estée Lauder Re-Nutriv”
    • “Impossible to get out — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “Opening is huge — BYOMA Brightening Toner”
  • Skin Irritation and Breakouts Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “left my skin very dry — Estée Lauder Advanced Night Cleansing Gelée”
    • “Haven't seen the results yet. — Estée Lauder Revitalizing Supreme+ Youth Power Eye Balm”
  • High Price Point Not notedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Scent and Fragrance Sometimes NotedOften Mentioned
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “Scent is too overpowering — Estée Lauder Revitalizing Supreme+”

BYOMA vs Estée Lauder routines for dry skin

Buy BYOMA routine · A$219.85 · 95% fitBuy Estée Lauder routine · A$330.00 · 83% fitSee multi-brand routine · 97% fit

BYOMA vs Estée Lauder routines for oily skin

Buy BYOMA routine · A$429.99 · 91% fitBuy Estée Lauder routine · A$497.39 · 80% fitSee multi-brand routine · 96% fit

BYOMA vs Estée Lauder routines for combination skin

Buy BYOMA routine · A$366.13 · 91% fitBuy Estée Lauder routine · A$490.31 · 78% fitSee multi-brand routine · 95% fit

Questions and answers

BYOMA or Estée Lauder: which is better?

BYOMA offers better overall affordability and value, whereas Estée Lauder excels in hydration, moisture, cleansing, and makeup removal. On Lovi, BYOMA has a Superior routine fit across all skin types, while Estée Lauder achieves a High fit for those same routines.

What is the difference between BYOMA and Estée Lauder?

BYOMA and Estée Lauder both offer effective skincare collections, but BYOMA tends to be more affordable, whereas Estée Lauder often commands a higher price point. Lovi rates BYOMA as having a superior routine fit across most skin types compared to Estée Lauder on this page. Reviewers note that Estée Lauder excels in deep hydration and cleansing, while BYOMA is recognized for skin barrier support and value.

BYOMA or Estée Lauder for dry skin?

For dry skin, BYOMA is a superior choice because Lovi rates its routine fit as Superior, whereas Estée Lauder's routine fit is High. Reviewers also find that BYOMA offers better affordability and value along with stronger skin barrier support.

BYOMA or Estée Lauder: which cleanser is better?

BYOMA is better for skin barrier support and gentle care with cleansers like the Creamy Jelly Cleanser, while Estée Lauder excels in cleansing and makeup removal performance with options like the Advanced Night Cleansing Gelée. Lovi rates the BYOMA range as having a superior fit for most skin types compared to Estée Lauder.

Which is more affordable, BYOMA or Estée Lauder?

BYOMA is more affordable than Estée Lauder, as affordability and value are areas where BYOMA does better.

Between BYOMA and Estée Lauder, which brand is better for skin barrier support and gentle care?

BYOMA does better for skin barrier support and gentle care, featuring moisturizers that strengthen the skin barrier and 16 of 17 products on this page listing no fragrance. Estée Lauder also offers gentle cleansers, but reviewers note a high price point and strong fragrance for some products.

How do the founding years and countries of origin compare between BYOMA and Estée Lauder?

BYOMA was founded in 2022 in the United Kingdom, whereas Estée Lauder was established much earlier in 1946 in the United States.

Which brand has more fragrance-free products, BYOMA or Estée Lauder?

BYOMA has more fragrance-free products on the products page than Estée Lauder does. BYOMA features 16 fragrance-free products out of 17, whereas Estée Lauder lists 12 fragrance-free products out of 14.

BYOMA or Estée Lauder for oily skin?

For oily skin, Lovi rates BYOMA as having a Superior routine fit compared to a High fit for Estée Lauder. The products on this page from BYOMA focus on ingredients like glycerin and ceramides, which help support the skin barrier while offering a lightweight feel.

BYOMA or Estée Lauder: which moisturizer is better?

BYOMA is a better choice for moisturizers on this page because Lovi rates its overall routine fit as Superior across all skin types compared to Estée Lauder's High fit. Additionally, reviewers note that BYOMA excels in affordability and value, while Estée Lauder carries a high price point.

BYOMA or Estée Lauder for sensitive skin?

BYOMA is a better choice for sensitive skin, offering a Superior routine fit compared to Estée Lauder's High fit on this page. BYOMA focuses on gentle, fragrance-free moisturizers and barrier repair with key ingredients like ceramides, while Estée Lauder products on this page sometimes feature strong fragrance.

BYOMA or Estée Lauder for acne-prone skin?

BYOMA is a better fit for acne-prone skin, as Lovi rates its routine as Superior compared to High for Estée Lauder. BYOMA features barrier-strengthening ingredients like ceramides and squalane, though squalane may sometimes play a role in acne inflammation.

The Journal of Investigative Dermatology, 2006

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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