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BYOMA vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Estée Lauder are skincare brands offering thoughtful moisturizers, cleansers, serums, and more. The British newcomer is known for tri-ceramide and squalane, suiting dry skin and dry sensitive skin best, whereas the American heritage brand relies on hyaluronic acid and glycerin to suit mature skin and sensitive skin best. While both brands support skin health through nourishing ingredients, they differ significantly in their founding eras and targeted formulations.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular BYOMA and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Estée Lauder products

People Say

BYOMAEstée Lauder
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedOften Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
    • “watery — Estée Lauder Micro Essence Treatment Lotion”
  • Skin Barrier Support and Gentle Care Mostly MentionedSometimes Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • Skin Texture and Clarity Improvements Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Controls oil — BYOMA Moisturizing Gel-Cream”
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
  • Affordability and Value Often MentionedNot noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Cleansing and Makeup Removal Rarely NotedOften Mentioned
    • “Lathers well — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “A little goes a long way — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “melts away makeup — BYOMA Milky Oil Cleanser”
  • Packaging and Dispensing Issues Mostly MentionedSometimes Noted
    • “lid is hard to open — Estée Lauder Advanced Night Cleansing Gelée”
    • “Please make a jar or refill that is not as big and heavy. — Estée Lauder Re-Nutriv”
    • “Impossible to get out — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “Opening is huge — BYOMA Brightening Toner”
  • Skin Irritation and Breakouts Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “left my skin very dry — Estée Lauder Advanced Night Cleansing Gelée”
    • “Haven't seen the results yet. — Estée Lauder Revitalizing Supreme+ Youth Power Eye Balm”
  • High Price Point Not notedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Scent and Fragrance Sometimes NotedOften Mentioned
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “Scent is too overpowering — Estée Lauder Revitalizing Supreme+”

BYOMA vs Estée Lauder routines for dry skin

See multi-brand routine · 98% fit

BYOMA vs Estée Lauder routines for oily skin

See multi-brand routine · 96% fit

BYOMA vs Estée Lauder routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

BYOMA or Estée Lauder: which is better?

BYOMA is a better choice for budget-conscious shoppers because it offers superior affordability and value compared to Estée Lauder. Lovi rates the routine fit for dry skin as Superior for BYOMA and Average for Estée Lauder.

What is the difference between BYOMA and Estée Lauder?

BYOMA offers better affordability and barrier support with a routine fit that is superior for dry and sensitive skin types, whereas Estée Lauder leans toward deeper hydration and cleansing with higher price points.

BYOMA or Estée Lauder for dry skin?

BYOMA is a better choice for dry skin because Lovi rates its routine fit as Superior, whereas Estée Lauder only reaches an Average fit for dry skin. BYOMA focuses on barrier support with ceramides and glycerin, while Estée Lauder formulas often come at a higher price point.

BYOMA or Estée Lauder: which cleanser is better?

For cleansing and makeup removal, Estée Lauder does better overall on this page. Lovi rates the routine fit for cleansers well across both brands, but Estée Lauder features standout options like the Advanced Night Cleansing Gelée and Take It Away Makeup Remover Lotion.

Which is more affordable, BYOMA or Estée Lauder?

BYOMA is more affordable than Estée Lauder, offering better affordability and value among the products on this page. Estée Lauder reviewers frequently note a high price point.

Between BYOMA and Estée Lauder, which brand is better suited for mature skin?

Between BYOMA and Estée Lauder, BYOMA is better suited for mature skin, as Lovi rates its routine fit as Superior compared to Estée Lauder's High level. BYOMA also does better on affordability and value, while Estée Lauder has a higher price point.

How do the fragrance options compare between BYOMA and Estée Lauder skincare products?

BYOMA offers better fragrance options on this page, as 16 of its 17 products list no fragrance compared to 12 of 14 for Estée Lauder. This helps shoppers seeking unscented skincare avoid potential irritation.

Which brand performs better for skin barrier support and gentle care?

BYOMA performs better for skin barrier support and gentle care because the products on this page focus heavily on strengthening the skin barrier with ingredients like ceramides and a fragrance-free formulation. Reviewers frequently note its gentle and non-stripping products, making Lovi fit level for sensitive skin Superior.

BYOMA or Estée Lauder for oily skin?

Both BYOMA and Estée Lauder are a High fit for oily skin. The products on this page help provide good options for this skin type without clear superiority between the two brands.

BYOMA or Estée Lauder: which moisturizer is better?

BYOMA is a better choice for moisturizers on this page, as Lovi rates its routine fit for dry skin as Superior compared to Estée Lauder's Average level. BYOMA focuses on barrier support with ingredients like ceramides and squalane, whereas Estée Lauder features hyaluronic acid and glycerin. Topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022Journal of Pharmacy & Pharmaceutical Sciences, 2015

BYOMA or Estée Lauder for sensitive skin?

BYOMA is a better choice for sensitive skin, as Lovi rates its routine as Superior compared to Estée Lauder's High fit. The products on this page for BYOMA also focus heavily on barrier repair and gentle care with ceramide complexes.

BYOMA or Estée Lauder for acne-prone skin?

Both BYOMA and Estée Lauder are well-suited for acne-prone skin, with the products on this page offering high routine fit levels for this skin type. BYOMA focuses on barrier support with ceramides and squalane, while Estée Lauder utilizes ingredients like hyaluronic acid and glycerin to help provide deep hydration without clogging pores.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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