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BYOMA vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Estée Lauder are two distinct skincare lines known for distinct formulations and target audiences. The British brand, founded in 2022, offers moisturizers, toners, cleansers, and serums built around tri-ceramide and squalane to suit dry and dry sensitive skin. Meanwhile, the American label, established in 1946, features a comprehensive range of moisturizers, serums, eye products, and cleansers powered by hyaluronic acid and glycerin to benefit acne-prone and mature skin. Ultimately, the two brands differ through their unique ingredient profiles and ideal skin types, with the former emphasizing barrier repair and the latter focusing on deep hydration and targeted anti-aging.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular BYOMA and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Estée Lauder products

People Say

BYOMAEstée Lauder
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedOften Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
    • “watery — Estée Lauder Micro Essence Treatment Lotion”
  • Skin Barrier Support and Gentle Care Mostly MentionedSometimes Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • Skin Texture and Clarity Improvements Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Controls oil — BYOMA Moisturizing Gel-Cream”
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
  • Affordability and Value Often MentionedNot noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Cleansing and Makeup Removal Rarely NotedOften Mentioned
    • “Lathers well — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “A little goes a long way — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “melts away makeup — BYOMA Milky Oil Cleanser”
  • Packaging and Dispensing Issues Mostly MentionedSometimes Noted
    • “lid is hard to open — Estée Lauder Advanced Night Cleansing Gelée”
    • “Please make a jar or refill that is not as big and heavy. — Estée Lauder Re-Nutriv”
    • “Impossible to get out — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “Opening is huge — BYOMA Brightening Toner”
  • Skin Irritation and Breakouts Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “left my skin very dry — Estée Lauder Advanced Night Cleansing Gelée”
    • “Haven't seen the results yet. — Estée Lauder Revitalizing Supreme+ Youth Power Eye Balm”
  • High Price Point Not notedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Scent and Fragrance Sometimes NotedOften Mentioned
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “Scent is too overpowering — Estée Lauder Revitalizing Supreme+”

BYOMA vs Estée Lauder routines for dry skin

Buy BYOMA routine · $106.04 · 94% fitBuy Estée Lauder routine · $271.00 · 74% fitSee multi-brand routine · 99% fit

BYOMA vs Estée Lauder routines for oily skin

Buy BYOMA routine · $247.71 · 87% fitBuy Estée Lauder routine · $399.42 · 75% fitSee multi-brand routine · 98% fit

BYOMA vs Estée Lauder routines for combination skin

Buy BYOMA routine · $226.71 · 87% fitBuy Estée Lauder routine · $503.90 · 77% fitSee multi-brand routine · 97% fit

Questions and answers

BYOMA or Estée Lauder: which is better?

Both brands perform well, but BYOMA is a better fit for dry and sensitive skin types, while Estée Lauder excels in deep hydration and cleansing. Reviewers note that BYOMA offers greater affordability and better skin barrier support.

What is the difference between BYOMA and Estée Lauder?

BYOMA offers better affordability and barrier support with a routine fit that is Superior for dry skin, whereas Estée Lauder leans toward luxury cleansing and hydration at a higher price point. Both brands perform similarly for oily, combination, and acne-prone skin types.

BYOMA or Estée Lauder for dry skin?

BYOMA is a better choice for dry skin, offering a Superior routine fit compared to Estée Lauder's Average fit. The products on this page from BYOMA focus on ceramide and squalane to help support the skin barrier, though peroxidated squalene may sometimes induce inflammatory mediators.

The Journal of Investigative Dermatology, 2006

BYOMA or Estée Lauder: which cleanser is better?

For cleansing and makeup removal, Estée Lauder does better overall according to reviewer themes on this page. BYOMA offers cleansers like the Milky Moisture Cleanser with high Lovi fit levels for dry and sensitive skin.

Which is more affordable, BYOMA or Estée Lauder?

BYOMA offers better affordability and value among the products on this page compared to Estée Lauder. Reviewers frequently note a high price point for Estée Lauder, while BYOMA is recognized for offering greater affordability.

How do BYOMA and Estée Lauder compare for mature skin?

Both BYOMA and Estée Lauder have a High Lovi routine fit for mature skin. BYOMA features ceramides and a focus on barrier support, while Estée Lauder relies on ingredients like hyaluronic acid and glycerin.

Which brand performs better for hydration and moisture?

Estée Lauder performs better for hydration and moisture according to the review themes on this page.

What are the differences in fragrance between BYOMA and Estée Lauder products?

BYOMA has fragrance in only 1 of the 17 products on its page, whereas Estée Lauder includes fragrance in 2 of its 14 products. Reviewers note that Estée Lauder has a strong fragrance sometimes, while BYOMA is better for scent and fragrance.

BYOMA or Estée Lauder for oily skin?

Both BYOMA and Estée Lauder are a High fit for oily skin. Reviewers find that both brands offer a lightweight and fast-absorbing texture.

BYOMA or Estée Lauder: which moisturizer is better?

For moisturizers, BYOMA offers superior routine fit for dry and dry sensitive skin while Estée Lauder offers average routine fit for dry skin. Reviewers note that BYOMA provides moisturizers that strengthen the skin barrier, and the products on this page generally feature a higher affordability and value.

BYOMA or Estée Lauder for sensitive skin?

For sensitive skin, BYOMA offers a Superior routine fit, whereas Estée Lauder provides a High fit. BYOMA also tends to be better for skin barrier support and fragrance.

BYOMA or Estée Lauder for acne-prone skin?

Both BYOMA and Estée Lauder are good for acne-prone skin, with Lovi giving both brands a High fit level for this skin type. Reviewers note that the products on this page for both brands offer benefits like deep hydration and gentle cleansing.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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