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BYOMA vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and Estée Lauder are two distinct skincare brands offering thoughtfully formulated moisturizers, cleansers, serums, and toners. While the British brand incorporates tri-ceramide and squalane to suit mature skin and skin with dark spots, the American brand relies on hydrating hyaluronic acid and glycerin to serve acne-prone skin and mature skin. Ultimately, both labels differ in their targeted active ingredients, ranging from barrier-supporting complexes to nourishing moisture boosters.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

cosmeticsbusiness.com

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

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This page compares some of the most popular BYOMA and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs Estée Lauder products

People Say

BYOMAEstée Lauder
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
    • “texture is dreamy — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedOften Mentioned
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
    • “watery — Estée Lauder Micro Essence Treatment Lotion”
  • Skin Barrier Support and Gentle Care Mostly MentionedSometimes Noted
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • Skin Texture and Clarity Improvements Often MentionedOften Mentioned
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Controls oil — BYOMA Moisturizing Gel-Cream”
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
  • Affordability and Value Often MentionedNot noted
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Cleansing and Makeup Removal Rarely NotedOften Mentioned
    • “Lathers well — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “removes all my makeup effortlessly — Estée Lauder Advanced Night Cleansing Gelée”
    • “A little goes a long way — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “melts away makeup — BYOMA Milky Oil Cleanser”
  • Packaging and Dispensing Issues Mostly MentionedSometimes Noted
    • “lid is hard to open — Estée Lauder Advanced Night Cleansing Gelée”
    • “Please make a jar or refill that is not as big and heavy. — Estée Lauder Re-Nutriv”
    • “Impossible to get out — Estée Lauder Soft Clean Moisture Rich Foaming Cleanser”
    • “Opening is huge — BYOMA Brightening Toner”
  • Skin Irritation and Breakouts Often MentionedOften Mentioned
    • “Rolls off skin — BYOMA Moisturizing Gel-Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “left my skin very dry — Estée Lauder Advanced Night Cleansing Gelée”
    • “Haven't seen the results yet. — Estée Lauder Revitalizing Supreme+ Youth Power Eye Balm”
  • High Price Point Not notedMostly Mentioned
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Scent and Fragrance Sometimes NotedOften Mentioned
    • “has a weird chemically smell — BYOMA Milky Moisture Cleanser”
    • “smell is annoying — BYOMA Milky Oil Cleanser”
    • “smells like plastic — BYOMA Creamy Jelly Cleanser”
    • “Scent is too overpowering — Estée Lauder Revitalizing Supreme+”

BYOMA vs Estée Lauder routines for oily skin

See multi-brand routine · 95% fit

BYOMA vs Estée Lauder routines for combination skin

See multi-brand routine · 96% fit

BYOMA vs Estée Lauder routines for acne-prone skin

See multi-brand routine · 95% fit

Questions and answers

BYOMA or Estée Lauder: which is better?

BYOMA is a better choice for affordability and value, and Lovi rates its routine fit as superior for oily, combination, acne-prone, mature, skin with dark spots, and oily acne-prone skin compared to Estée Lauder. Estée Lauder often commands a high price point, whereas BYOMA features fragrance-free formulas focused on barrier repair and is noted for better affordability across the products on this page.

What is the difference between BYOMA and Estée Lauder?

BYOMA focuses on affordable, barrier-strengthening skincare with a strong fit for oily and mature skin, whereas Estée Lauder offers luxury formulas that excel in deep hydration and cleansing. BYOMA features ceramides and a mostly fragrance-free range, while Estée Lauder relies on hyaluronic acid and comes with a higher price point.

BYOMA or Estée Lauder for oily skin?

For oily skin, BYOMA offers a superior routine fit compared to Estée Lauder, which has an average fit. Reviewers note that BYOMA provides better affordability and value, while both brands tie for lightweight and fast-absorbing texture.

BYOMA or Estée Lauder: which cleanser is better?

Both BYOMA and Estée Lauder offer highly rated cleansers, but BYOMA achieves superior Lovi fit levels for dry and sensitive skin types while focusing on barrier support and affordability. Estée Lauder cleansers are also noted for deep hydration and gentle cleansing, although reviewers frequently highlight their higher price point.

Which is more affordable, BYOMA or Estée Lauder?

BYOMA is more affordable than Estée Lauder, as affordability and value are areas where BYOMA does better on the products on this page.

Which brand has a better routine fit for mature skin, BYOMA or Estée Lauder?

BYOMA has a superior routine fit for mature skin compared to Estée Lauder, which has a high fit on this page. Reviewers note that BYOMA excels in affordability and value, while also providing skin barrier support.

Which brand uses fewer products with added fragrance, BYOMA or Estée Lauder?

BYOMA uses fewer products with added fragrance, as 16 of its 17 products on this page list no fragrance compared to 12 of 14 products for Estée Lauder.

Which brand is better for skin barrier support and gentle care?

BYOMA is better for skin barrier support and gentle care because the products on this page help strengthen the skin barrier with a tri-ceramide complex and feature fragrance-free formulations.

BYOMA or Estée Lauder for acne-prone skin?

For acne-prone skin, BYOMA is the better choice because Lovi rates its routine fit as Superior while Estée Lauder reaches High. Reviewers also note that BYOMA excels in affordability and value compared to its competitor.

BYOMA or Estée Lauder: which moisturizer is better?

BYOMA offers better moisturizers for skin barrier support and affordability, while Estée Lauder excels in deep hydration on this page. Lovi rates the routine fit for oily and acne-prone skin as Superior for BYOMA and High for Estée Lauder.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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