Kiehl's vs No7
Kiehl's and No7 are two established skincare brands offering thoughtful selections of moisturizers, serums, toners, eye products, sunscreens, and more. Kiehl's is cherished for nourishing formulations anchored by glycerin and squalane, while the British brand is built around vitamin C, shea butter, and hyaluronic acid. Both suit mature skin best, though the American brand also targets dark spots, and the UK-based line particularly addresses dry skin. They differ primarily in their heritage, ownership, and key botanical or active ingredients.
Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.
No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.
cosmeticsbusiness.comen.wikipedia.org
This page compares some of the most popular Kiehl's and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Kiehl's vs No7 products
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Ultra Facial Cream
£15.75
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Creamy Eye Treatment with Avocado
£30.00
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Clearly Corrective™ Dark Spot Solution
£42.75
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Rare Earth Deep Pore Cleansing Masque
£25.88
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Retinol Skin-Renewing Daily Micro-Dose Serum
£41.25
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Midnight Recovery Concentrate
£52.50
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Better Screen UV Serum
£31.50
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Super Multi-Corrective Cream
£53.25
People Say
Lightweight and Non-Greasy Texture Mostly MentionedMostly Mentioned
- “feels like nothing — Kiehl's Better Screen UV Serum”
- “works on dark skin — Kiehl's Better Screen UV Serum”
- “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
- “Absorbs quickly — No7 Future Renew Damage Reversal Serum”
Hydration and Moisture Mostly MentionedOften Mentioned
- “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
- “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
- “savior for dry patches — Kiehl's Creamy Eye Treatment with Avocado”
- “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
Skin Barrier and Texture Improvement Often MentionedMostly Mentioned
- “skin feels velvety — No7 Pure Retinol”
- “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
- “Skin looks smoother — No7 Future Renew Damage Reversal Night Cream”
- “leaves skin feeling silky — Kiehl's Powerful-Strength Line-Reducing Concentrate”
Gentle for Sensitive Skin Often MentionedOften Mentioned
- “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
- “fragrance-free — Kiehl's Ultra Facial Cream”
- “zero irritation — No7 Pure Retinol Eye Cream”
- “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
Hydrating Glow and Radiance Sometimes NotedOften Mentioned
- “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
- “Brighter complexion — No7 Future Renew Damage Reversal Serum”
- “Natural glow — No7 Future Renew Damage Reversal Night Cream”
- “woke up glowing — Kiehl's Midnight Recovery Concentrate”
Makeup Compatibility and Primer Sometimes NotedRarely Noted
- “concealer glides on smoothly — Kiehl's Creamy Eye Treatment with Avocado”
- “no pilling — Kiehl's Ultra Facial Cream”
- “no pilling — Kiehl's Better Screen UV Serum”
- “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
High Price and Value Issues Mostly MentionedRarely Noted
- “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
- “pricy daily staple — Kiehl's Ultra Facial Cream”
Ineffectiveness and Slow Results Sometimes NotedOften Mentioned
- “Did absolutely nothing — Kiehl's Clearly Corrective™ Dark Spot Solution”
- “Takes months to see — Kiehl's Clearly Corrective™ Dark Spot Solution”
- “results were subtle — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
- “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
Burning, Stinging, and Irritation Rarely NotedOften Mentioned
- “burned my face immediately — Kiehl's Rare Earth Deep Pore Cleansing Masque”
- “stings my face and feels like burning — Kiehl's Super Multi-Corrective Cream”
- “left my face bright red — Kiehl's Rare Earth Deep Pore Cleansing Masque”
- “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”
Kiehl's vs No7 routines for dry skin
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
£8.29
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Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
£11.49
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Moisturizer
Protect & Perfect Intense Advanced Night Cream
Morning · Evening · Once a week
£16.77
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SPF
Protect & Perfect Intense Advanced Day Cream
Morning
£23.99
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
£13.58
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Serum or Treatment
Future Renew Damage Reversal Serum
Evening · Once a week
£33.75
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
£17.00
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Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
£24.75
-
Hydrating Toner
Ultra Facial Toner
Morning
£18.75
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Moisturizer
Hydro-Plumping Serum Concentrate
Morning · Evening · Once a week
£57.00
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SPF
Better Screen UV Serum
Morning
£31.50
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Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
£32.95
-
Serum or Treatment
Powerful-Strength Line-Reducing Concentrate
Evening · Once a week
£55.25
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
£17.00
Buy No7 routine · £124.87 · 90% fit
Buy Kiehl's routine · £181.95 · 82% fitSee multi-brand routine · 99% fit
Kiehl's vs No7 routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
£8.29
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
£13.98
-
Moisturizer
Protect & Perfect Intense Advanced Night Cream
Morning · Evening · Once a week
£16.77
-
SPF
Protect & Perfect Intense Advanced Day Cream
Morning
£23.99
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
£17.00
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
£29.00
-
Serum or Treatment
Future Renew Damage Reversal Serum
Evening · Once a week
£33.75
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
£61.99
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Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
£24.75
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
£18.75
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
£58.50
-
SPF
Better Screen UV Serum
Morning
£31.50
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
£32.95
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
£29.00
-
Serum or Treatment
Clearly Corrective™ Dark Spot Solution
Evening · Once a week
£42.75
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
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Cleansing Mask
Rare Earth Deep Pore Cleansing Masque
Once a week
£25.88
Buy No7 routine · £223.77 · 84% fit
Buy Kiehl's routine · £283.08 · 83% fitSee multi-brand routine · 97% fit
Kiehl's vs No7 routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
£14.99
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
£30.37
-
Moisturizer
Protect & Perfect Intense Advanced Night Cream
Morning · Evening · Once a week
£16.77
-
SPF
Protect & Perfect Intense Advanced Day Cream
Morning
£23.99
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
£23.92
-
Cleansing Toner
REN Clean Skincare Ready Steady Glow Daily AHA Tonic
Evening
£30.99
-
Serum or Treatment
Protect & Perfect Intense Advanced Serum
Evening · Once a week
£16.95
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
£19.00
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
£24.75
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
£18.75
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
£58.50
-
SPF
Better Screen UV Serum
Morning
£31.50
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
£32.95
-
Cleansing Toner
REN Clean Skincare Ready Steady Glow Daily AHA Tonic
Evening
£30.99
-
Serum or Treatment
Clearly Corrective™ Dark Spot Solution
Evening · Once a week
£42.75
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
£19.00
-
Cleansing Mask
Rare Earth Deep Pore Cleansing Masque
Once a week
£25.88
Buy No7 routine · £195.98 · 87% fit
Buy Kiehl's routine · £285.07 · 84% fitSee multi-brand routine · 96% fit
Questions and answers
Kiehl's or No7: which is better?
Both brands are great, but No7 offers a Superior routine fit for dry skin, mature skin, skin with dark spots, and dry sensitive skin compared to Kiehl's. Niacinamide helps reduce cutaneous pigmentation and suppresses melanosome transfer, making No7 a strong choice for brightening.
What is the difference between Kiehl's and No7?
Both brands offer solid daily routines across various skin types, but No7 achieves a Superior fit level for dry skin, mature skin, skin with dark spots, and dry sensitive skin. Reviewers note that No7 often does better with skin barrier improvement and radiant glow, whereas Kiehl's stands out for deep hydration and makeup compatibility.
Kiehl's or No7 for dry skin?
No7 offers a Superior routine fit for dry skin, whereas Kiehl's provides a High fit for the products on this page. Topical hyaluronic acid helps provide deep hydration and moisture for dry skin types.
Kiehl's or No7: which moisturizer is better?
No7 is better for dry skin and mature skin, with the products on this page offering a Superior routine fit compared to Kiehl's High level. Both brands provide deep hydration, but No7 is particularly noted for anti-aging and skin texture improvements.
Which is more affordable, Kiehl's or No7?
No7 may offer better affordability, as high price points are frequently noted as a drawback for the products on this page by Kiehl's reviewers.
Between Kiehl's and No7, which brand is better suited for mature skin?
Both Kiehl's and No7 are well-suited for mature skin, but No7 offers a Superior routine fit for this skin type compared to Kiehl's High fit level. No7 relies on key ingredients like niacinamide and retinol to help address aging concerns, while Kiehl's features a larger selection of fragrance-free products.
The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002
How do the founding years and corporate ownership of Kiehl's and No7 compare?
Kiehl's was founded in 1851 in the United States and has been owned by L'Oréal S.A. since 2000. In contrast, No7 was founded in 1935 in the United Kingdom and is owned by Sycamore Partners as of 2025.
Which brand has more fragrance-free products, Kiehl's or No7?
Kiehl's has more fragrance-free products on the products on this page, with 26 out of 28 products listing no fragrance compared to 10 out of 13 for No7.
Kiehl's or No7 for oily skin?
Both Kiehl's and No7 achieve a High routine fit level for oily skin. The products on this page from both brands feature lightweight and fast-absorbing textures that help manage oil.
Kiehl's or No7: which sunscreen is better?
Both Kiehl's and No7 offer sunscreens with High Lovi fit levels for skin with dark spots, combination skin, and sensitive skin. Kiehl's Better Screen UV Serum and No7 Protect & Perfect Intense Advanced Day Cream both provide a High fit for mature skin.
Kiehl's or No7 for sensitive skin?
Both Kiehl's and No7 offer a High fit for sensitive skin across the products on this page. Kiehl's features mostly fragrance-free formulations, while No7 focuses on deep hydration and moisture.
Kiehl's or No7 for acne-prone skin?
Both Kiehl's and No7 offer products on this page that are a High fit for acne-prone skin. Reviewers note that Kiehl's provides lightweight moisturizers and gentle serums, while No7 is praised for skin feel and texture improvements.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Topical menthol--a human model for cold pain by activation and sensitization of C nociceptors
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Calendula extract: effects on mechanical parameters of human skin
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Natural Arctium lappa fruit extract improves the clinical signs of aging skin
Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil
In vitro and in vivo anti-allergic effects of Arctium lappa L
The evaluation of aluminum oxide crystal microdermabrasion for photodamage
Skin barrier changes induced by aluminum oxide and sodium chloride microdermabrasion
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Clinical and histologic changes determine optimal treatment regimens for microdermabrasion
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Clinical Assessment of a Novel Jasmonate Cosmeceutical, LR2412-Cx, for the Treatment of Skin Aging
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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