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The Ordinary vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and facefacts are skincare brands that offer accessible daily essentials for diverse complexions. The Canadian brand centers its serums, moisturizers, cleansers, and toners on hyaluronic acid, glycerin, and squalane, while the British brand is loved for nourishing cleansers and targeted formulas. The former suits dry and dry sensitive skin best, whereas the latter suits dry, normal, and combination skin. Both brands differ in their specific formulations, though each maintains skin hydration and balance.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

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This page compares some of the most popular The Ordinary and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs facefacts products

Questions and answers

The Ordinary or facefacts: which is better?

The Ordinary offers a much larger variety of products with High and Superior Lovi fit levels across nearly all skin types, whereas facefacts features only a single cleanser on this page. Reviewers frequently praise the products on this page for being affordable and great value.

What is the difference between The Ordinary and facefacts?

The Ordinary offers a large range of products with various fit levels across different skin types, whereas facefacts features just a single cleanser on this page that has a High fit for dry, sensitive, acne-prone, dry sensitive, and mature skin. Both brands have no fragrance listed in the ingredients of the products on this page.

The Ordinary or facefacts: which cleanser is better?

The Ordinary offers a wider selection of cleansers on this page with higher Lovi fit levels across multiple skin types, such as the Glycolipid Cream Cleanser which has a Superior fit for dry skin.

Which is more affordable, The Ordinary or facefacts?

Reviewers on The Ordinary page often mention affordable and great value serums. The facefacts page does not list enough products or reviews to make a comparison.

Which causes fewer breakouts, The Ordinary or facefacts?

Both The Ordinary and facefacts offer products on this page that help with acne-prone skin, with facefacts providing a Hydrating Gentle Cleanser that has a High fit for acne-prone skin and The Ordinary offering multiple acne-clearing serums.

When were The Ordinary and facefacts founded and who owns them?

The Ordinary was founded in Canada in 2016 and has been owned by The Estée Lauder Companies Inc. since 2021. Meanwhile, facefacts was founded in the United Kingdom in 2019 and is owned by Brand Masters B.V. as of 2026.

Do products from The Ordinary or facefacts contain fragrance?

Every product on this page from The Ordinary and facefacts lists no fragrance in its ingredients.

Which skin types do brand-focused routines for The Ordinary fit best?

Brand-focused routines for The Ordinary fit dry skin, dry sensitive skin, and skin with dark spots best. These routines help target specific concerns using affordable and gentle products.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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