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The Ordinary vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and facefacts are skincare brands that offer accessible daily essentials for diverse complexions. The Canadian brand centers its serums, moisturizers, cleansers, and toners on hyaluronic acid, glycerin, and squalane, while the British brand is loved for nourishing cleansers and targeted formulas. The former suits dry and dry sensitive skin best, whereas the latter suits dry, normal, and combination skin. Both brands differ in their specific formulations, though each maintains skin hydration and balance.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

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This page compares some of the most popular The Ordinary and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs facefacts products

Questions and answers

The Ordinary or facefacts: which is better?

The Ordinary offers a much wider range of products that Lovi rates with High or Superior fit levels for various skin types, whereas facefacts features only a single cleanser on this page. The products on this page list no fragrance in their ingredients.

What is the difference between The Ordinary and facefacts?

The Ordinary offers a much larger variety of products on this page than facefacts, catering widely to dry skin, dry sensitive skin, and skin with dark spots. Meanwhile, facefacts features just a single cleanser on this page.

The Ordinary or facefacts: which cleanser is better?

The Ordinary Glycolipid Cream Cleanser is a better choice for most skin types, as Lovi rates its fit as Superior for dry skin and High for oily, sensitive, and combination skin, whereas the facefacts Hydrating Gentle Cleanser fits oily skin poorly.

Which is more affordable, The Ordinary or facefacts?

The products on this page for The Ordinary include affordable and great value serums among their commonly mentioned benefits. Reviewer feedback for facefacts on this page does not mention affordability.

When was The Ordinary founded compared to facefacts?

The Ordinary was founded in Canada in 2016, whereas facefacts was founded in the United Kingdom in 2019.

Which company owns The Ordinary, and who owns facefacts?

The Ordinary is owned by The Estée Lauder Companies Inc., and facefacts is owned by Brand Masters B.V.

Do any products from The Ordinary or facefacts contain fragrance?

Every product on this page from both The Ordinary and facefacts lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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