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The Ordinary vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and facefacts are skincare brands that offer accessible daily essentials for diverse complexions. The Canadian brand centers its serums, moisturizers, cleansers, and toners on hyaluronic acid, glycerin, and squalane, while the British brand is loved for nourishing cleansers and targeted formulas. The former suits dry and dry sensitive skin best, whereas the latter suits dry, normal, and combination skin. Both brands differ in their specific formulations, though each maintains skin hydration and balance.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

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This page compares some of the most popular The Ordinary and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs facefacts products

Questions and answers

The Ordinary or facefacts: which is better?

The Ordinary offers a much larger selection of products on this page than facefacts, giving shoppers far more choices for targeting specific concerns like dark spots or acne. Both brands feature fragrance-free formulas across their ranges.

What is the difference between The Ordinary and facefacts?

The Ordinary offers a large range of 33 fragrance-free products with Superior fit levels for dry and sensitive skin types, whereas facefacts currently features only 1 fragrance-free cleanser on this page.

The Ordinary or facefacts: which cleanser is better?

The Ordinary offers a wider range of cleansers than facefacts, featuring options like the Glucoside Foaming Cleanser and Glycolipid Cream Cleanser that each achieve a High Lovi fit for dry skin, sensitive skin, and oily skin.

Which is more affordable, The Ordinary or facefacts?

The products on this page for The Ordinary are frequently described by reviewers as affordable and offering great value. The facefacts range features only a single cleanser on this page, and no pricing data or reviewer feedback about affordability is provided.

Which brand has been on the market longer, The Ordinary or facefacts?

The Ordinary has been on the market longer, having been founded in Canada in 2016, whereas facefacts was founded in the United Kingdom in 2019.

Do products from The Ordinary and facefacts contain any fragrance?

Every product on this page for both The Ordinary and facefacts lists no fragrance in its ingredients.

Which skin types does The Ordinary fit best according to its brand-focused routines?

According to its brand-focused routines, The Ordinary fits dry skin, dry sensitive skin, and sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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