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SKIN1004 vs The Ordinary

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SKIN1004 and The Ordinary are accessible skincare brands that offer distinct approaches to daily routines through targeted formulations and key ingredients. The Korean brand features centella asiatica, hyaluronic acid, and niacinamide across toners, moisturizers, and sunscreens, while the Canadian brand utilizes hyaluronic acid, glycerin, and squalane in serums, cleansers, and moisturizers. Both options suit dry and acne-prone skin types effectively, yet they differ in their specific product lineups and founding origins.

SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.

mk.co.krpitchbook.comtracxn.comgoodai-global.com

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular SKIN1004 and The Ordinary products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SKIN1004 vs The Ordinary products

People Say

SKIN1004The Ordinary
  • Hydration and soothing Mostly MentionedOften Mentioned
    • “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
    • “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Lightweight texture Mostly MentionedSometimes Noted
    • “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
    • “absorbs like water — SKIN1004 Madagascar Centella Toning Toner”
    • “Sinks in immediately — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
  • Value and pricing Rarely NotedMostly Mentioned
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
    • “huge bottle — SKIN1004 Madagascar Centella Toning Toner”
  • Exfoliation and smoothing Sometimes NotedMostly Mentioned
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “never had any reaction to it with my sensitive skin — The Ordinary Mandelic Acid 10% + HA”
    • “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
    • “skin feels super soft — SKIN1004 Zombie Pack”
  • Acne-safe and acne-clearing Rarely NotedOften Mentioned
    • “pimples disappear within a day — The Ordinary Salicylic Acid 2% Solution”
    • “scars and hormonal acne faded — The Ordinary Azelaic Acid Suspension 10%”
    • “faded dark spots — The Ordinary Glycolic Acid 7% Toning Solution”
    • “didn't cause new breakouts — SKIN1004 Hyalu-Cica Moisture Cream”
  • Subtle glow and brightening Rarely NotedSometimes Noted
    • “Dark spots have faded noticeably — The Ordinary Alpha Arbutin 2% + HA”
    • “helped lighten post-acne scars — The Ordinary Azelaic Acid Suspension 10%”
    • “dark scars are clearer within 2 weeks — The Ordinary Mandelic Acid 10% + HA”
    • “skin looks brighter immediately — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
  • Sticky or tacky finish Sometimes NotedSometimes Noted
    • “left my skin medium tacky — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
    • “Left a slightly greasy feeling — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
    • “feels tacky in high humidity — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
    • “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”
  • Scent and fragrance issues Sometimes NotedRarely Noted
    • “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
    • “smell is unbearable — The Ordinary Azelaic Acid Suspension 10%”
    • “has a slight chemical smell — The Ordinary Mandelic Acid 10% + HA”
    • “smells like wet dog — SKIN1004 Zombie Pack”
  • Insufficient moisture Sometimes NotedRarely Noted
    • “Skin felt tight an hour later — The Ordinary Natural Moisturizing Factors + HA”
    • “not enough for dry skin — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
  • Minor irritation and stinging Rarely NotedSometimes Noted
    • “caused tiny bumps — SKIN1004 Madagascar Centella Toning Toner”
    • “Stung my face — SKIN1004 Madagascar Centella Quick Calming Pad”
    • “subtle sting — SKIN1004 Probio-Cica Bakuchiol Eye Cream”
    • “stings a little but worth it — The Ordinary AHA 30% + BHA 2% Peeling Solution”

SKIN1004 vs The Ordinary routines for dry skin

Buy The Ordinary routine · S$164.78 · 92% fitBuy SKIN1004 routine · S$38.94 · 86% fitSee multi-brand routine · 99% fit

SKIN1004 vs The Ordinary routines for oily skin

Buy The Ordinary routine · S$393.06 · 89% fitBuy SKIN1004 routine · S$152.56 · 86% fitSee multi-brand routine · 96% fit

SKIN1004 vs The Ordinary routines for combination skin

Buy The Ordinary routine · S$289.36 · 88% fitBuy SKIN1004 routine · S$152.56 · 86% fitSee multi-brand routine · 97% fit

Questions and answers

SKIN1004 or The Ordinary: which is better?

SKIN1004 is better for hydration and soothing, whereas The Ordinary offers superior value and acne-clearing serums.

What is the difference between SKIN1004 and The Ordinary?

SKIN1004 stands out for hydration, soothing care, and lightweight textures, whereas The Ordinary is often favored for value, exfoliation, and smoothing serums. Both brands offer fragrance-free products on the products on this page, but SKIN1004 achieves a Superior fit level for dry skin routines while The Ordinary reaches a Superior fit level for dry skin, mature skin, and oily acne-prone skin.

SKIN1004 or The Ordinary for dry skin?

For dry skin, The Ordinary has a Superior routine fit, while SKIN1004 has a High routine fit. The products on this page for The Ordinary include options like Natural Moisturizing Factors + HA which helps moisturize dry skin, and hyaluronic acid is a key ingredient that may support skin hydration.

Dermatologic Therapy, 2022

SKIN1004 or The Ordinary: which cleanser is better?

Both SKIN1004 and The Ordinary offer high to superior cleanser options on the products on this page, but they cater to different needs. SKIN1004 features soothing options like the Madagascar Centella Tone Brightening Cleansing Gel Foam with a superior fit for dry and oily acne-prone skin, while The Ordinary offers effective choices such as the Glycolipid Cream Cleanser with a superior fit for dry skin.

Which is more affordable, SKIN1004 or The Ordinary?

The Ordinary is noted for its value and pricing, making it more affordable than SKIN1004.

Which brand performs better for hydration and soothing according to review themes?

SKIN1004 performs better for hydration and soothing according to review themes. The products on this page help provide lightweight moisture and soothing care for the skin.

How do the founding years and corporate ownership of SKIN1004 and The Ordinary compare?

SKIN1004 was founded in South Korea in 2012 and has been owned by Goodai Global Inc. since 2024. In comparison, The Ordinary was founded in Canada in 2016 and is owned by The Estée Lauder Companies Inc. as of 2021.

Which brand has a superior routine fit for mature skin?

The Ordinary has a superior routine fit for mature skin compared to SKIN1004. The Ordinary helps address aging concerns with ingredients like retinol, which may stimulate collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000

SKIN1004 or The Ordinary for oily skin?

For oily skin, both SKIN1004 and The Ordinary achieve a High Lovi fit level. Reviewers note that SKIN1004 provides lightweight, soothing hydration, while The Ordinary offers effective acne-clearing and smoothing benefits.

SKIN1004 or The Ordinary: which moisturizer is better?

Both SKIN1004 and The Ordinary offer highly rated moisturizers, with SKIN1004 excelling in lightweight hydration and soothing properties while The Ordinary focuses on targeted barrier support and value. For dry skin specifically, Lovi rates SKIN1004's routine High and The Ordinary's routine Superior.

SKIN1004 or The Ordinary for sensitive skin?

Both SKIN1004 and The Ordinary offer a High Lovi fit level for sensitive skin. Reviewers note that SKIN1004 helps with hydration and soothing, while The Ordinary is known for offering affordable serums that may help with texture-smoothing.

SKIN1004 or The Ordinary for acne-prone skin?

Both SKIN1004 and The Ordinary are a High fit for acne-prone skin, offering targeted products on the page like soothing toners and acne-clearing serums. The Ordinary provides affordable value serums and acne-clearing options, while SKIN1004 delivers lightweight hydration with Centella asiatica.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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