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The Ordinary vs facefacts

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and facefacts are skincare brands that offer serums, moisturizers, cleansers, toners, and more. The Canadian brand is built around hyaluronic acid, glycerin, and squalane, suiting sensitive and combination skin best. The British brand is known for nourishing cleansers and targeted formulas that suit dry, normal, and combination skin. Both brands differ in their formulations, while each maintains the natural moisture balance.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

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This page compares some of the most popular The Ordinary and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs facefacts products

Questions and answers

The Ordinary or facefacts: which is better?

The Ordinary offers a much wider range of skincare products on this page with High to Superior Lovi fit levels for sensitive, combination, and dark spot-prone skin, while facefacts features only a single hydrating cleanser. Both brands formulate their products on this page without added fragrance.

What is the difference between The Ordinary and facefacts?

The Ordinary offers a large variety of targeted serums, cleansers, and treatments designed for a wide range of skin types, whereas facefacts provides a single cleanser option listed on this page. Shoppers often praise The Ordinary for its affordable value serums and texture-smoothing formulas, while both brands feature products with no added fragrance.

The Ordinary or facefacts: which cleanser is better?

The products on this page for The Ordinary include multiple cleansers like the Glycolipid Cream Cleanser, which has a High Lovi fit for dry, sensitive, and oily skin, whereas facefacts features a Hydrating Gentle Cleanser that also achieves a High Lovi fit for dry and sensitive skin.

Which is more affordable, The Ordinary or facefacts?

The products on this page from The Ordinary are often noted by reviewers as affordable and great value serums. No pricing or affordability information is available for facefacts on this page.

When were The Ordinary and facefacts founded, and who owns them?

The Ordinary was founded in Canada in 2016 and has been owned by The Estée Lauder Companies Inc. since 2021. Meanwhile, facefacts was founded in the United Kingdom in 2019 and is owned by Brand Masters B.V. as of 2026.

Do products from The Ordinary and facefacts contain any fragrance?

Every product on this page from both The Ordinary and facefacts lists no fragrance in its ingredients.

What are the key ingredients found across The Ordinary's product line?

The products on this page for The Ordinary list hyaluronic acid, glycerin, and squalane as key ingredients across the line.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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