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SK-II vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SK-II and No7 are a Japanese luxury line and a British heritage range, respectively. The former offers rich moisturizers, potent serums, soothing masks, refreshing toners, and signature pitera formulations that suit dry and dry sensitive skin best. Conversely, the latter provides versatile serums, eye products, moisturizers, sunscreens, and more, built around vitamin c, shea butter, and hyaluronic acid for mature and dry skin. While both care for similar complexions, SK-II relies on pitera to refine texture and tone, whereas No7 utilizes ingredients like shea butter to protect and nourish.

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular SK-II and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SK-II vs No7 products

People Say

SK-IINo7
  • Skin Texture and Smoothing Mostly MentionedMostly Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Radiance and Glow Mostly MentionedOften Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Miscellaneous Formulation and Usage Often MentionedOften Mentioned
    • “Dissolves waterproof mascara, melts stubborn makeup, removes sunscreen easily. — SK-II Facial Treatment Cleansing Oil”
    • “packet is absolutely drenched — SK-II Facial Treatment Mask”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
  • Anti-Aging and Firmness Rarely NotedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “helped reduce puffiness — No7 Pure Retinol Eye Cream”
    • “reducing the appearance of fine lines — SK-II Skinpower Advanced Cream”
  • Gentle Formula and Comfort Sometimes NotedOften Mentioned
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
    • “good for sensitive skin — No7 Pure Retinol”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • High Price and Value Mostly MentionedRarely Noted
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “way too expensive — SK-II Facial Treatment Essence”
  • Lack of Results Often MentionedOften Mentioned
    • “did absolutely nothing — SK-II Facial Treatment Essence”
    • “No visible difference — SK-II Facial Treatment Clear Lotion”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
    • “seen no difference whatsoever — No7 Pure Retinol Eye Cream”
  • Breakouts and Skin Reactions Sometimes NotedOften Mentioned
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “dried to a tacky finish — SK-II Facial Treatment Mask”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”
    • “burned my skin — No7 Pure Retinol”
  • Miscellaneous Formulation Issues Rarely NotedOften Mentioned
    • “Contains fragrance, methylparaben, and benzyl alcohol. — SK-II Genoptics Ultraura Essence”
    • “Fragrance too strong, smell is off-putting (rare). — SK-II Facial Treatment Cleansing Oil”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”

SK-II vs No7 routines for dry skin

Buy SK-II routine · S$606.78 · 93% fitBuy No7 routine · S$330.50 · 90% fitSee multi-brand routine · 99% fit

SK-II vs No7 routines for oily skin

Buy SK-II routine · S$820.58 · 88% fitBuy No7 routine · S$556.49 · 82% fitSee multi-brand routine · 96% fit

SK-II vs No7 routines for combination skin

Buy SK-II routine · S$716.48 · 89% fitBuy No7 routine · S$452.39 · 86% fitSee multi-brand routine · 97% fit

Questions and answers

SK-II or No7: which is better?

Both brands offer solid options depending on your specific needs, as SK-II has a Lovi fit level of Superior for dry sensitive skin while No7 achieves a Lovi fit level of Superior for mature skin.

What is the difference between SK-II and No7?

SK-II centers its formulations on Pitera and achieves a Lovi fit level of Superior for dry sensitive skin, whereas No7 focuses on key ingredients like Vitamin C and retinol with a Lovi fit level of Superior for mature skin. Reviewers note that SK-II performs better for radiance and glow, while No7 is recognized for anti-aging and firmness.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

SK-II or No7 for dry skin?

Both SK-II and No7 are well suited for dry skin, with Lovi giving both brands a Superior routine fit level for this skin type. No7 features hydrating ingredients like hyaluronic acid and glycerin, while SK-II relies on its signature Pitera across the products on this page.

Dermatologic Therapy, 2022

SK-II or No7: which moisturizer is better?

When comparing moisturizers, No7 has a Superior Lovi fit level for mature skin with its Protect & Perfect Intense Advanced Night Cream, whereas SK-II offers options like Skinpower Advanced Cream with a High fit level for dry skin. Both brands provide fragrance-free options among the products on this page to help suit different skin sensitivities.

Which is more affordable, SK-II or No7?

No7 is more affordable than SK-II. Reviewers note high price and value as an issue for No7, yet its products generally come at a lower price point compared to the luxury positioning of SK-II.

Which brand has fragrance-free products, SK-II or No7?

Every product on the SK-II page lists no fragrance in its ingredients, whereas No7 has both fragrance-free options and some products that contain fragrance.

SK-II or No7 for oily skin?

Both SK-II and No7 are well-suited for oily skin, as Lovi rates the routine fit for this skin type as High for each brand. Every product on the SK-II page lists no fragrance in its ingredients, while 10 of 13 No7 products on this page list no fragrance.

SK-II or No7 for sensitive skin?

Both SK-II and No7 achieve a High Lovi fit for sensitive skin. However, No7 is noted by reviewers for having a gentler formula and comfort compared to SK-II.

SK-II or No7 for acne-prone skin?

Both brands offer a High routine fit for acne-prone skin. The products on this page for SK-II rely on Pitera, whereas No7 features key ingredients like vitamin C, shea butter, hyaluronic acid, and niacinamide.

SK-II or No7 for mature skin?

Both brands are great for mature skin, but No7 has a Superior Lovi fit level compared to SK-II's High fit level. No7 products on this page feature key ingredients like retinol, which helps stimulate collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

SK-II or No7 for dry sensitive skin?

SK-II fits dry sensitive skin better than No7, earning a Superior routine fit rating compared to No7's High fit level. The products on this page from SK-II also list no fragrance in their ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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