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SK-II vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SK-II and No7 are a Japanese skincare brand founded in 1980 and a British skincare brand founded in 1935, respectively. The first brand is known for luxurious moisturizers, potent serums, clarifying toners, and restorative masks anchored by pitera, while the second offers serums, eye products, moisturizers, sunscreens, and more built around vitamin C, shea butter, and hyaluronic acid. SK-II suits dry skin and acne-prone skin best, whereas No7 fits mature skin and dry skin best. They differ in their core formulations, ingredient profiles, and targeted solutions for specific skin concerns.

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular SK-II and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SK-II vs No7 products

People Say

SK-IINo7
  • Skin Texture and Smoothing Mostly MentionedMostly Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Radiance and Glow Mostly MentionedOften Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Miscellaneous Formulation and Usage Often MentionedOften Mentioned
    • “Dissolves waterproof mascara, melts stubborn makeup, removes sunscreen easily. — SK-II Facial Treatment Cleansing Oil”
    • “packet is absolutely drenched — SK-II Facial Treatment Mask”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
  • Anti-Aging and Firmness Rarely NotedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “helped reduce puffiness — No7 Pure Retinol Eye Cream”
    • “reducing the appearance of fine lines — SK-II Skinpower Advanced Cream”
  • Gentle Formula and Comfort Sometimes NotedOften Mentioned
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
    • “good for sensitive skin — No7 Pure Retinol”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • High Price and Value Mostly MentionedRarely Noted
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “way too expensive — SK-II Facial Treatment Essence”
  • Lack of Results Often MentionedOften Mentioned
    • “did absolutely nothing — SK-II Facial Treatment Essence”
    • “No visible difference — SK-II Facial Treatment Clear Lotion”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
    • “seen no difference whatsoever — No7 Pure Retinol Eye Cream”
  • Breakouts and Skin Reactions Sometimes NotedOften Mentioned
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “dried to a tacky finish — SK-II Facial Treatment Mask”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”
    • “burned my skin — No7 Pure Retinol”
  • Miscellaneous Formulation Issues Rarely NotedOften Mentioned
    • “Contains fragrance, methylparaben, and benzyl alcohol. — SK-II Genoptics Ultraura Essence”
    • “Fragrance too strong, smell is off-putting (rare). — SK-II Facial Treatment Cleansing Oil”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”

SK-II vs No7 routines for dry skin

See multi-brand routine · 99% fit

SK-II vs No7 routines for oily skin

See multi-brand routine · 95% fit

SK-II vs No7 routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

SK-II or No7: which is better?

Both brands offer solid options, but SK-II earns a superior Lovi fit level across every skin type on this page. No7 products feature key ingredients like Vitamin C and retinol, which help address aging and pigmentation.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

What is the difference between SK-II and No7?

SK-II and No7 both fit dry and mature skin at a Superior level on this page. No7 features ingredients like Vitamin C and retinol, while SK-II centers its products around Pitera.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

SK-II or No7 for dry skin?

Both brands offer an equal routine fit for dry skin, rated as Superior by Lovi. No7 features key ingredients like hyaluronic acid, which helps hydrate the skin.

Dermatologic Therapy, 2022

SK-II or No7: which moisturizer is better?

Both SK-II and No7 offer moisturizers with a High Lovi fit for dry skin, such as the SK-II Skinpower Advanced Cream and the No7 Protect & Perfect Intense Advanced Night Cream. No7 also features key ingredients like Vitamin C, shea butter, hyaluronic acid, and niacinamide, which may help improve skin hydration and reduce signs of aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, SK-II or No7?

No7 is more affordable than SK-II, but No7 is rated lower by reviewers for high price and value. SK-II is owned by The Procter & Gamble Company, while No7 is owned by Sycamore Partners.

Which brand performs better for anti-aging and firmness between SK-II and No7?

No7 performs better for anti-aging and firmness between the two brands. Its products on this page feature key ingredients like retinol, which helps stimulate collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

How do the fragrance inclusions in products compare between SK-II and No7?

SK-II has no fragrance listed in any of the products on this page. In contrast, 10 out of 13 products on the No7 page list no fragrance, while three products include it.

Which brand has been around longer and where was it founded?

No7 has been around longer than SK-II, having been founded in the United Kingdom in 1935.

SK-II or No7 for oily skin?

For oily skin, Lovi rates SK-II as having a superior routine fit compared to No7 which is rated as high. SK-II features products on this page formulated with Pitera and lists no fragrance across its entire range.

SK-II or No7 for sensitive skin?

SK-II is a better fit for sensitive skin, as Lovi rates its routine fit as Superior while No7 achieves a High fit level. Furthermore, every product on the SK-II page lists no fragrance in its ingredients.

SK-II or No7 for acne-prone skin?

Both brands offer solid options for acne-prone skin, but Lovi rates SK-II as having a Superior routine fit compared to a High fit for No7. Genoptics Ultraura Essence by SK-II reaches a Superior fit level for acne-prone skin, whereas No7 relies on key ingredients like niacinamide which may help regulate oil and blemishes.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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