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SK-II vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SK-II and No7 are two established skincare brands offering distinct approaches to daily care. SK-II relies on its signature ingredient, pitera, featured in transformative moisturizers, targeted serums, restorative masks, and balancing toners that suit acne-prone skin and dry sensitive skin best. Meanwhile, the British brand builds its lineup around vitamin C, shea butter, and hyaluronic acid across serums, eye products, moisturizers, and sunscreens tailored for mature skin and dry skin. While the Japanese brand utilizes pitera to measurably improve pore area, roughness, and redness, both provide thoughtful options to address specific complexion concerns.

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular SK-II and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SK-II vs No7 products

People Say

SK-IINo7
  • Skin Texture and Smoothing Mostly MentionedMostly Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Radiance and Glow Mostly MentionedOften Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Miscellaneous Formulation and Usage Often MentionedOften Mentioned
    • “Dissolves waterproof mascara, melts stubborn makeup, removes sunscreen easily. — SK-II Facial Treatment Cleansing Oil”
    • “packet is absolutely drenched — SK-II Facial Treatment Mask”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
  • Anti-Aging and Firmness Rarely NotedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “helped reduce puffiness — No7 Pure Retinol Eye Cream”
    • “reducing the appearance of fine lines — SK-II Skinpower Advanced Cream”
  • Gentle Formula and Comfort Sometimes NotedOften Mentioned
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
    • “good for sensitive skin — No7 Pure Retinol”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • High Price and Value Mostly MentionedRarely Noted
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “way too expensive — SK-II Facial Treatment Essence”
  • Lack of Results Often MentionedOften Mentioned
    • “did absolutely nothing — SK-II Facial Treatment Essence”
    • “No visible difference — SK-II Facial Treatment Clear Lotion”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
    • “seen no difference whatsoever — No7 Pure Retinol Eye Cream”
  • Breakouts and Skin Reactions Sometimes NotedOften Mentioned
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “dried to a tacky finish — SK-II Facial Treatment Mask”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”
    • “burned my skin — No7 Pure Retinol”
  • Miscellaneous Formulation Issues Rarely NotedOften Mentioned
    • “Contains fragrance, methylparaben, and benzyl alcohol. — SK-II Genoptics Ultraura Essence”
    • “Fragrance too strong, smell is off-putting (rare). — SK-II Facial Treatment Cleansing Oil”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”

SK-II vs No7 routines for dry skin

Buy No7 routine · AED 542.59 · 89% fitBuy SK-II routine · AED 2,470.10 · 82% fitSee multi-brand routine · 96% fit

SK-II vs No7 routines for oily skin

Buy SK-II routine · AED 2,468.63 · 88% fitBuy No7 routine · AED 1,027.22 · 85% fitSee multi-brand routine · 97% fit

SK-II vs No7 routines for combination skin

Buy SK-II routine · AED 2,424.45 · 88% fitBuy No7 routine · AED 966.25 · 88% fitSee multi-brand routine · 96% fit

Questions and answers

SK-II or No7: which is better?

Both brands perform well, but No7 is better for mature skin with a Superior Lovi fit, while SK-II is better for acne-prone skin with a Superior Lovi fit.

What is the difference between SK-II and No7?

SK-II and No7 differ mainly in their key ingredients, product selections, and skin type strengths, with SK-II having a Superior fit level for acne-prone skin and No7 having a Superior fit level for mature skin.

SK-II or No7 for dry skin?

Both SK-II and No7 are well suited for dry skin, with Lovi giving both brands a High fit level for this skin type. No7 features key ingredients like hyaluronic acid to help provide deep hydration and moisture.

Dermatologic Therapy, 2022

SK-II or No7: which moisturizer is better?

Both SK-II and No7 offer moisturizers on this page with a High Lovi fit level for dry skin, such as the SK-II Skinpower Advanced Cream and the No7 Protect & Perfect Intense Advanced Night Cream. Reviewers often note that No7 helps provide deep hydration and moisture, whereas SK-II lists no fragrance across its products.

Which is more affordable, SK-II or No7?

According to the review themes on this page, No7 is noted for high price and value issues.

Which brand has fragrance-free products, SK-II or No7?

Both brands offer fragrance-free products on this page, as every SK-II product lists no fragrance in its ingredients, while 10 out of 13 No7 products are also fragrance-free.

SK-II or No7 for oily skin?

For oily skin, both SK-II and No7 achieve a High routine fit level on this page. SK-II features Pitera as a key ingredient, while No7 relies on ingredients like niacinamide and vitamin C.

The British Journal of Dermatology, 2002Antioxidants, 2021

SK-II or No7 for sensitive skin?

Both SK-II and No7 achieve a High Lovi fit level for sensitive skin. No7 is noted for a gentle formula and comfort, while SK-II features fragrance-free formulas across all products on this page.

SK-II or No7 for acne-prone skin?

For acne-prone skin, SK-II achieves a Superior Lovi fit level, whereas No7 achieves a High Lovi fit level.

SK-II or No7 for mature skin?

For mature skin, No7 has a Superior Lovi fit level while SK-II has a High Lovi fit level. No7 relies on key ingredients like retinol, which helps stimulate collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

SK-II or No7 for skin with dark spots?

Both SK-II and No7 are well-suited for skin with dark spots, with Lovi rating both brands at a High fit level for this skin concern. No7 incorporates ingredients like niacinamide and vitamin C, which help reduce pigmentation and brighten the skin.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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