🇬🇧United Kingdom

SK-II vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SK-II and No7 are a Japanese skincare brand founded in 1980 and a British skincare brand founded in 1935, respectively. The first brand is known for luxurious moisturizers, potent serums, clarifying toners, and restorative masks anchored by pitera, while the second offers serums, eye products, moisturizers, sunscreens, and more built around vitamin C, shea butter, and hyaluronic acid. SK-II suits dry skin and acne-prone skin best, whereas No7 fits mature skin and dry skin best. They differ in their core formulations, ingredient profiles, and targeted solutions for specific skin concerns.

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular SK-II and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SK-II vs No7 products

People Say

SK-IINo7
  • Skin Texture and Smoothing Mostly MentionedMostly Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Radiance and Glow Mostly MentionedOften Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Miscellaneous Formulation and Usage Often MentionedOften Mentioned
    • “Dissolves waterproof mascara, melts stubborn makeup, removes sunscreen easily. — SK-II Facial Treatment Cleansing Oil”
    • “packet is absolutely drenched — SK-II Facial Treatment Mask”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
  • Anti-Aging and Firmness Rarely NotedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “helped reduce puffiness — No7 Pure Retinol Eye Cream”
    • “reducing the appearance of fine lines — SK-II Skinpower Advanced Cream”
  • Gentle Formula and Comfort Sometimes NotedOften Mentioned
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
    • “good for sensitive skin — No7 Pure Retinol”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • High Price and Value Mostly MentionedRarely Noted
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “way too expensive — SK-II Facial Treatment Essence”
  • Lack of Results Often MentionedOften Mentioned
    • “did absolutely nothing — SK-II Facial Treatment Essence”
    • “No visible difference — SK-II Facial Treatment Clear Lotion”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
    • “seen no difference whatsoever — No7 Pure Retinol Eye Cream”
  • Breakouts and Skin Reactions Sometimes NotedOften Mentioned
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “dried to a tacky finish — SK-II Facial Treatment Mask”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”
    • “burned my skin — No7 Pure Retinol”
  • Miscellaneous Formulation Issues Rarely NotedOften Mentioned
    • “Contains fragrance, methylparaben, and benzyl alcohol. — SK-II Genoptics Ultraura Essence”
    • “Fragrance too strong, smell is off-putting (rare). — SK-II Facial Treatment Cleansing Oil”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”

SK-II vs No7 routines for dry skin

Buy SK-II routine · £225.40 · 91% fitBuy No7 routine · £124.87 · 90% fitSee multi-brand routine · 99% fit

SK-II vs No7 routines for oily skin

Buy SK-II routine · £339.53 · 88% fitBuy No7 routine · £223.77 · 84% fitSee multi-brand routine · 97% fit

SK-II vs No7 routines for combination skin

Buy SK-II routine · £308.34 · 87% fitBuy No7 routine · £195.98 · 87% fitSee multi-brand routine · 96% fit

Questions and answers

SK-II or No7: which is better?

Both brands perform strongly, but No7 is a better fit for mature skin, skin with dark spots, and dry sensitive skin, achieving a Superior Lovi fit level for those needs compared to SK-II's High level. No7 also features key ingredients like retinol, vitamin C, and niacinamide that help with anti-aging and pigmentation.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

What is the difference between SK-II and No7?

Both brands offer solid routines for most skin types, but No7 achieves a Superior Lovi fit for mature skin, dry sensitive skin, and skin with dark spots, whereas SK-II reaches a High fit for those same concerns. No7 features key ingredients like Vitamin C, shea butter, hyaluronic acid, and niacinamide, while SK-II relies on Pitera across the products on this page.

The British Journal of Dermatology, 2002Antioxidants, 2021

SK-II or No7 for dry skin?

Both brands offer an equal routine fit for dry skin, with Lovi rating each brand as Superior. Reviewers note that No7 products help provide deep hydration and moisture with key ingredients like hyaluronic acid.

Dermatologic Therapy, 2022

SK-II or No7: which moisturizer is better?

When comparing moisturizers, No7 has a Superior fit level for mature skin with the Protect & Perfect Intense Advanced Night Cream, whereas SK-II offers options like Skinpower Advanced Cream with a High fit for mature skin. Reviewers often mention that No7 helps with anti-aging and line reduction, but the products on this page may sometimes cause skin irritation and adverse reactions.

Which is more affordable, SK-II or No7?

No7 is more affordable, though it sees complaints about high price and value. Lovi rates No7 lower for price value compared to SK-II.

SK-II or No7 for oily skin?

For oily skin, both SK-II and No7 are good choices because Lovi rates the routine fit for both brands as High. SK-II relies on Pitera, while No7 features ingredients like Vitamin C and Niacinamide.

The British Journal of Dermatology, 2002Antioxidants, 2021

SK-II or No7 for sensitive skin?

Both SK-II and No7 give sensitive skin a High routine fit. The products on this page from both brands help deliver gentle care, though SK-II lists no fragrance across its entire range while No7 includes fragrance in some of its products.

SK-II or No7 for acne-prone skin?

For acne-prone skin, both brands offer a High routine fit on Lovi. SK-II features a Superior fit specifically with its Genoptics Ultraura Essence, while No7 includes key ingredients like niacinamide that help manage skin concerns.

Antioxidants, 2021

SK-II or No7 for mature skin?

For mature skin, Lovi rates No7 as Superior and SK-II as High. No7 features a dedicated range with ingredients like retinol, vitamin C, and hyaluronic acid that helps target signs of aging.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

SK-II or No7 for skin with dark spots?

For skin with dark spots, No7 achieves a Superior Lovi fit level while SK-II reaches a High level. No7 relies on key ingredients like niacinamide and vitamin C, which help reduce pigmentation.

The British Journal of Dermatology, 2002Journal of Periodontology, 2009

SK-II or No7 for dry sensitive skin?

For dry sensitive skin, both SK-II and No7 are good options, but Lovi rates No7 at a Superior fit while SK-II is at a High fit. No7 offers targeted moisturizers like the Protect & Perfect Intense Advanced Night Cream that help deliver deep hydration to dry sensitive skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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