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SK-II vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SK-II and No7 are a Japanese luxury line and a British heritage line, respectively, that offer serums, moisturizers, and targeted treatments for various complexions. The former utilizes pitera to suit dry and combination skin, while the latter relies on vitamin C, shea butter, and hyaluronic acid to fit mature and dry skin. Both brands address specific concerns with dedicated solutions like eye creams and advanced essences, though they differ in their foundational ingredients and historical origins. Regular use of their nourishing formulations helps improve skin texture and overall appearance.

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular SK-II and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SK-II vs No7 products

People Say

SK-IINo7
  • Skin Texture and Smoothing Mostly MentionedMostly Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Radiance and Glow Mostly MentionedOften Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Miscellaneous Formulation and Usage Often MentionedOften Mentioned
    • “Dissolves waterproof mascara, melts stubborn makeup, removes sunscreen easily. — SK-II Facial Treatment Cleansing Oil”
    • “packet is absolutely drenched — SK-II Facial Treatment Mask”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
  • Anti-Aging and Firmness Rarely NotedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “helped reduce puffiness — No7 Pure Retinol Eye Cream”
    • “reducing the appearance of fine lines — SK-II Skinpower Advanced Cream”
  • Gentle Formula and Comfort Sometimes NotedOften Mentioned
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
    • “good for sensitive skin — No7 Pure Retinol”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • High Price and Value Mostly MentionedRarely Noted
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “way too expensive — SK-II Facial Treatment Essence”
  • Lack of Results Often MentionedOften Mentioned
    • “did absolutely nothing — SK-II Facial Treatment Essence”
    • “No visible difference — SK-II Facial Treatment Clear Lotion”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
    • “seen no difference whatsoever — No7 Pure Retinol Eye Cream”
  • Breakouts and Skin Reactions Sometimes NotedOften Mentioned
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “dried to a tacky finish — SK-II Facial Treatment Mask”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”
    • “burned my skin — No7 Pure Retinol”
  • Miscellaneous Formulation Issues Rarely NotedOften Mentioned
    • “Contains fragrance, methylparaben, and benzyl alcohol. — SK-II Genoptics Ultraura Essence”
    • “Fragrance too strong, smell is off-putting (rare). — SK-II Facial Treatment Cleansing Oil”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”

SK-II vs No7 routines for dry skin

Buy SK-II routine · CA$783.50 · 93% fitBuy No7 routine · CA$196.45 · 90% fitSee multi-brand routine · 99% fit

SK-II vs No7 routines for oily skin

Buy SK-II routine · CA$1,101.33 · 91% fitBuy No7 routine · CA$336.24 · 84% fitSee multi-brand routine · 96% fit

SK-II vs No7 routines for combination skin

Buy SK-II routine · CA$1,065.33 · 93% fitBuy No7 routine · CA$359.32 · 87% fitSee multi-brand routine · 96% fit

Questions and answers

SK-II or No7: which is better?

Both brands perform well, but SK-II has a superior routine fit for dry, acne-prone, and dry sensitive skin, while No7 achieves a superior routine fit for mature skin. Niacinamide helps reduce pigmentation and control skin aging, and retinol helps stimulate collagen accumulation in aged skin.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between SK-II and No7?

SK-II relies on Pitera as a key ingredient and performs better for radiance, while No7 uses ingredients like retinol and vitamin C and is better suited for anti-aging and firmness. For routine fit, Lovi rates SK-II as Superior for dry sensitive skin and No7 as Superior for mature skin.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

SK-II or No7 for dry skin?

For dry skin, both SK-II and No7 achieve a Superior routine fit. SK-II features products formulated with Pitera and lists no fragrance across the products on this page.

SK-II or No7: which moisturizer is better?

Both SK-II and No7 offer moisturizers with great benefits, with SK-II achieving a Superior routine fit for dry skin and No7 featuring options like the Protect & Perfect Intense Advanced Night Cream that has a Superior fit for mature skin. Topical hyaluronic acid, found in No7 products, helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Which is more affordable, SK-II or No7?

No7 is more affordable, though Lovi rates No7 lower for high price and value compared to SK-II.

Do SK-II products contain fragrance?

SK-II products on this page list no fragrance in their ingredients.

Which brand focuses on Pitera as a key ingredient?

SK-II focuses on Pitera as a key ingredient across the products on this page. No7 instead uses key ingredients like vitamin C, shea butter, hyaluronic acid, and niacinamide.

SK-II or No7 for oily skin?

For oily skin, Lovi rates SK-II as Superior and No7 as High. SK-II features products like Genoptics Ultraura Essence, which has a High fit level for oily skin, whereas No7 includes formulations containing ingredients like niacinamide, which helps control skin aging and pigmentation.

Antioxidants, 2021The British Journal of Dermatology, 2002

SK-II or No7 for sensitive skin?

For sensitive skin, both SK-II and No7 achieve a High Lovi fit level. Reviewers indicate that No7 offers a more gentle formula and comfort, while every product on the SK-II page lists no fragrance.

SK-II or No7 for acne-prone skin?

For acne-prone skin, Lovi rates SK-II as Superior and No7 as High. SK-II features Pitera across the products on this page and every product lists no fragrance, whereas No7 relies on key ingredients like niacinamide and salicylic acid.

SK-II or No7 for mature skin?

For mature skin, Lovi rates No7 as Superior and SK-II as High. No7 features key anti-aging ingredients like retinol and vitamin C that help target fine lines and improve firmness.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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