🇮🇪Ireland

SK-II vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SK-II and No7 are two established skincare brands offering distinct approaches to daily routines. SK-II relies on pitera across its luxurious moisturizers, potent serums, clarifying toners, and restorative masks to suit dry and acne-prone skin, while the British brand No7 builds its serums, eye products, moisturizers, and sunscreens around vitamin c, shea butter, and hyaluronic acid for dry and mature skin. Both lines differ significantly in their heritage, foundational ingredients, and targeted solutions.

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular SK-II and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SK-II vs No7 products

People Say

SK-IINo7
  • Skin Texture and Smoothing Mostly MentionedMostly Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Radiance and Glow Mostly MentionedOften Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Miscellaneous Formulation and Usage Often MentionedOften Mentioned
    • “Dissolves waterproof mascara, melts stubborn makeup, removes sunscreen easily. — SK-II Facial Treatment Cleansing Oil”
    • “packet is absolutely drenched — SK-II Facial Treatment Mask”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
  • Anti-Aging and Firmness Rarely NotedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “helped reduce puffiness — No7 Pure Retinol Eye Cream”
    • “reducing the appearance of fine lines — SK-II Skinpower Advanced Cream”
  • Gentle Formula and Comfort Sometimes NotedOften Mentioned
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
    • “good for sensitive skin — No7 Pure Retinol”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • High Price and Value Mostly MentionedRarely Noted
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “way too expensive — SK-II Facial Treatment Essence”
  • Lack of Results Often MentionedOften Mentioned
    • “did absolutely nothing — SK-II Facial Treatment Essence”
    • “No visible difference — SK-II Facial Treatment Clear Lotion”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
    • “seen no difference whatsoever — No7 Pure Retinol Eye Cream”
  • Breakouts and Skin Reactions Sometimes NotedOften Mentioned
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “dried to a tacky finish — SK-II Facial Treatment Mask”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”
    • “burned my skin — No7 Pure Retinol”
  • Miscellaneous Formulation Issues Rarely NotedOften Mentioned
    • “Contains fragrance, methylparaben, and benzyl alcohol. — SK-II Genoptics Ultraura Essence”
    • “Fragrance too strong, smell is off-putting (rare). — SK-II Facial Treatment Cleansing Oil”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”

SK-II vs No7 routines for dry skin

See multi-brand routine · 98% fit

SK-II vs No7 routines for oily skin

See multi-brand routine · 96% fit

SK-II vs No7 routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

SK-II or No7: which is better?

Both brands offer a strong routine fit for most skin types, but No7 achieves a Superior fit for sensitive, mature, and dry sensitive skin compared to SK-II. Reviewers note that No7 does better for anti-aging and firmness, while SK-II does better for radiance and glow.

What is the difference between SK-II and No7?

SK-II and No7 both fit dry, oily, combination, acne-prone, and dark spot skin at similar levels, but No7 reaches a Superior fit for sensitive, mature, and dry sensitive skin. No7 relies on key ingredients like vitamin C, shea butter, hyaluronic acid, and niacinamide, whereas SK-II products on this page use Pitera.

The British Journal of Dermatology, 2002Antioxidants, 2021

SK-II or No7 for dry skin?

For dry skin, both SK-II and No7 achieve a superior routine fit on this page. The products on this page help deliver deep hydration and moisture.

Dermatologic Therapy, 2022

SK-II or No7: which moisturizer is better?

When comparing moisturizers, the products on this page for SK-II achieve a High fit level for dry skin, while No7 offers options like the Protect & Perfect Intense Advanced Night Cream that has a Superior fit level for mature skin. SK-II lists no fragrance across its products on this page, whereas certain No7 moisturizers may contain fragrance.

Which is more affordable, SK-II or No7?

No7 is more affordable than SK-II, but No7 is noted on this page for high price and value complaints.

Which brand has more fragrance-free products, SK-II or No7?

SK-II has more fragrance-free products, as every product on the SK-II page lists no fragrance in its ingredients. In comparison, 10 of the 13 products on the No7 page are fragrance-free.

SK-II or No7 for fading dark spots?

Both SK-II and No7 are suitable choices, as the products on this page for both brands achieve an Average fit for skin with dark spots. No7 uses ingredients like niacinamide and vitamin C, which may help reduce pigmentation and brighten the skin.

The British Journal of Dermatology, 2002Antioxidants, 2021

SK-II or No7 for oily skin?

Both brands are a good choice for oily skin, as Lovi rates both SK-II and No7 at a High fit level for this skin type. Reviewers note that the products on this page for oily skin may help improve skin texture and hydration.

SK-II or No7 for sensitive skin?

For sensitive skin, No7 has a Superior Lovi fit level, whereas SK-II reaches a High fit level. Reviewers indicate that No7 offers a more gentle formula and comfort.

SK-II or No7 for acne-prone skin?

Both SK-II and No7 are a High fit for acne-prone skin on this page. Reviewers report that breakouts and skin reactions are equal between the two brands.

SK-II or No7 for mature skin?

No7 offers a Superior routine fit for mature skin, whereas SK-II reaches a High fit level for this skin type. No7 features anti-aging ingredients like retinol and vitamin C that help target fine lines and improve firmness.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play