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SK-II vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SK-II and No7 are distinguished skincare lines from Japan and Britain, respectively. SK-II features moisturizers, serums, masks, and toners anchored by pitera, while the British brand offers serums, eye products, moisturizers, and sunscreens built around vitamin C, shea butter, and hyaluronic acid. The Japanese brand suits acne-prone and dry skin best, whereas No7 products fit mature and dry skin. They differ primarily in their signature compounds and regional heritage, offering measured approaches to balanced complexions.

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular SK-II and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SK-II vs No7 products

People Say

SK-IINo7
  • Skin Texture and Smoothing Mostly MentionedMostly Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Radiance and Glow Mostly MentionedOften Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Miscellaneous Formulation and Usage Often MentionedOften Mentioned
    • “Dissolves waterproof mascara, melts stubborn makeup, removes sunscreen easily. — SK-II Facial Treatment Cleansing Oil”
    • “packet is absolutely drenched — SK-II Facial Treatment Mask”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
  • Anti-Aging and Firmness Rarely NotedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “helped reduce puffiness — No7 Pure Retinol Eye Cream”
    • “reducing the appearance of fine lines — SK-II Skinpower Advanced Cream”
  • Gentle Formula and Comfort Sometimes NotedOften Mentioned
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
    • “good for sensitive skin — No7 Pure Retinol”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • High Price and Value Mostly MentionedRarely Noted
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “way too expensive — SK-II Facial Treatment Essence”
  • Lack of Results Often MentionedOften Mentioned
    • “did absolutely nothing — SK-II Facial Treatment Essence”
    • “No visible difference — SK-II Facial Treatment Clear Lotion”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
    • “seen no difference whatsoever — No7 Pure Retinol Eye Cream”
  • Breakouts and Skin Reactions Sometimes NotedOften Mentioned
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “dried to a tacky finish — SK-II Facial Treatment Mask”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”
    • “burned my skin — No7 Pure Retinol”
  • Miscellaneous Formulation Issues Rarely NotedOften Mentioned
    • “Contains fragrance, methylparaben, and benzyl alcohol. — SK-II Genoptics Ultraura Essence”
    • “Fragrance too strong, smell is off-putting (rare). — SK-II Facial Treatment Cleansing Oil”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”

SK-II vs No7 routines for dry skin

Buy SK-II routine · A$1,400.12 · 90% fitBuy No7 routine · A$317.45 · 90% fitSee multi-brand routine · 97% fit

SK-II vs No7 routines for oily skin

Buy SK-II routine · A$1,436.99 · 89% fitBuy No7 routine · A$534.42 · 84% fitSee multi-brand routine · 96% fit

SK-II vs No7 routines for combination skin

Buy SK-II routine · A$1,429.91 · 88% fitBuy No7 routine · A$505.89 · 87% fitSee multi-brand routine · 95% fit

Questions and answers

SK-II or No7: which is better?

SK-II and No7 are both great choices, with SK-II achieving a superior fit for acne-prone skin and No7 achieving a superior fit for mature skin. Reviewers note that No7 helps provide anti-aging and firmness benefits, while SK-II does better with radiance and glow.

What is the difference between SK-II and No7?

SK-II helps best with acne-prone and oily acne-prone skin using its Pitera-focused formulas, whereas No7 is particularly good for mature skin and offers strong anti-aging benefits with ingredients like retinol and vitamin C. Reviewers note that No7 is more budget-friendly but can sometimes cause irritation, while SK-II generally provides a more comfortable routine.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

SK-II or No7 for dry skin?

Both SK-II and No7 achieve a Superior routine fit for dry skin. The products on this page for both brands help provide deep hydration and moisture.

SK-II or No7: which moisturizer is better?

When comparing moisturizers, No7 has a higher Lovi routine fit for mature skin, reaching a Superior level on this page compared to SK-II's High level. Both brands offer moisturizers that fit dry skin at a High level.

Which is more affordable, SK-II or No7?

No7 is more affordable, as the products on this page are generally positioned at a lower price point compared to SK-II. Reviewers note that No7 is associated with high price and value concerns less frequently than SK-II.

Which brand uses Pitera as a key ingredient, SK-II or No7?

SK-II uses Pitera as a key ingredient across the products on this page. No7 instead features key ingredients such as vitamin C, shea butter, hyaluronic acid, and niacinamide.

How do the founding years and current ownership of SK-II and No7 compare?

SK-II was founded in Japan in 1980 and has been owned by The Procter & Gamble Company since 1991. In comparison, No7 was founded in the United Kingdom in 1935 and is owned by Sycamore Partners as of 2025.

SK-II or No7 for oily skin?

Both SK-II and No7 achieve a High routine fit for oily skin. The products on this page for both brands offer suitable options for managing oily skin types.

SK-II or No7 for sensitive skin?

Both brands achieve a High Lovi fit for sensitive skin, making either a solid choice. Every SK-II product on this page lists no fragrance, while a few No7 products contain fragrance.

SK-II or No7 for acne-prone skin?

SK-II is better suited for acne-prone skin, as Lovi rates its routine fit as Superior while No7 achieves a High level.

SK-II or No7 for mature skin?

For mature skin, both SK-II and No7 are strong options, with No7 reaching a Superior routine fit compared to SK-II's High fit level. No7 features key ingredients like retinol, which helps stimulate collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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