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SK-II vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SK-II and No7 are distinguished skincare lines from Japan and Britain, respectively. SK-II features moisturizers, serums, masks, and toners anchored by pitera, while the British brand offers serums, eye products, moisturizers, and sunscreens built around vitamin C, shea butter, and hyaluronic acid. The Japanese brand suits acne-prone and dry skin best, whereas No7 products fit mature and dry skin. They differ primarily in their signature compounds and regional heritage, offering measured approaches to balanced complexions.

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular SK-II and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SK-II vs No7 products

People Say

SK-IINo7
  • Skin Texture and Smoothing Mostly MentionedMostly Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Radiance and Glow Mostly MentionedOften Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Miscellaneous Formulation and Usage Often MentionedOften Mentioned
    • “Dissolves waterproof mascara, melts stubborn makeup, removes sunscreen easily. — SK-II Facial Treatment Cleansing Oil”
    • “packet is absolutely drenched — SK-II Facial Treatment Mask”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
  • Anti-Aging and Firmness Rarely NotedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “helped reduce puffiness — No7 Pure Retinol Eye Cream”
    • “reducing the appearance of fine lines — SK-II Skinpower Advanced Cream”
  • Gentle Formula and Comfort Sometimes NotedOften Mentioned
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
    • “good for sensitive skin — No7 Pure Retinol”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • High Price and Value Mostly MentionedRarely Noted
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “way too expensive — SK-II Facial Treatment Essence”
  • Lack of Results Often MentionedOften Mentioned
    • “did absolutely nothing — SK-II Facial Treatment Essence”
    • “No visible difference — SK-II Facial Treatment Clear Lotion”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
    • “seen no difference whatsoever — No7 Pure Retinol Eye Cream”
  • Breakouts and Skin Reactions Sometimes NotedOften Mentioned
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “dried to a tacky finish — SK-II Facial Treatment Mask”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”
    • “burned my skin — No7 Pure Retinol”
  • Miscellaneous Formulation Issues Rarely NotedOften Mentioned
    • “Contains fragrance, methylparaben, and benzyl alcohol. — SK-II Genoptics Ultraura Essence”
    • “Fragrance too strong, smell is off-putting (rare). — SK-II Facial Treatment Cleansing Oil”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”

SK-II vs No7 routines for dry skin

See multi-brand routine · 98% fit

SK-II vs No7 routines for oily skin

See multi-brand routine · 95% fit

SK-II vs No7 routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

SK-II or No7: which is better?

Both brands are great, as Lovi rates SK-II as Superior for acne-prone skin and No7 as Superior for mature skin. Both brands offer a Superior routine fit for dry skin, and each brand focuses on different key ingredients like Pitera for SK-II and retinol or niacinamide for No7.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

What is the difference between SK-II and No7?

SK-II fits acne-prone skin best with a Superior Lovi fit level, while No7 achieves a Superior Lovi fit level for mature skin. No7 features key ingredients like Vitamin C and niacinamide, whereas SK-II focuses on Pitera.

SK-II or No7 for dry skin?

Both SK-II and No7 achieve a Superior routine fit for dry skin. The products on this page help deliver deep hydration and moisture.

SK-II or No7: which moisturizer is better?

For moisturizers, both brands achieve a High routine fit for dry skin, with SK-II featuring products like the Facial Treatment Essence and Skinpower Advanced Cream, and No7 offering options like the Future Renew Damage Reversal Night Cream and Protect & Perfect Intense Advanced Night Cream.

Which is more affordable, SK-II or No7?

No7 is more affordable, while SK-II is the more expensive option among the products on this page.

Which brand has more fragrance-free products, SK-II or No7?

SK-II has more fragrance-free products on this page, as every SK-II product lists no fragrance in its ingredients while some No7 products contain fragrance.

SK-II or No7 for oily skin?

For oily skin, both SK-II and No7 achieve an equivalent High routine fit on this page.

SK-II or No7 for sensitive skin?

For sensitive skin, both SK-II and No7 achieve a High routine fit on Lovi. Every product on the SK-II page lists no fragrance in its ingredients, whereas three No7 products on this page include fragrance.

SK-II or No7 for acne-prone skin?

For acne-prone skin, SK-II achieves a Superior Lovi fit level, whereas No7 achieves a High Lovi fit level.

SK-II or No7 for mature skin?

For mature skin, No7 has a Superior Lovi fit level, whereas SK-II has a High fit level. No7 relies on key ingredients like retinol, which helps improve anti-aging and firmness.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

SK-II or No7 for skin with dark spots?

Both SK-II and No7 achieve a High Lovi fit for skin with dark spots. No7 uses ingredients like niacinamide and vitamin C, which help reduce pigmentation and brighten the skin.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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