🇩🇪Germany

SK-II vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

SK-II and No7 are two established skincare brands offering distinct approaches to daily routines. SK-II relies on pitera across its luxurious moisturizers, potent serums, clarifying toners, and restorative masks to suit dry and acne-prone skin, while the British brand No7 builds its serums, eye products, moisturizers, and sunscreens around vitamin c, shea butter, and hyaluronic acid for dry and mature skin. Both lines differ significantly in their heritage, foundational ingredients, and targeted solutions.

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular SK-II and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular SK-II vs No7 products

People Say

SK-IINo7
  • Skin Texture and Smoothing Mostly MentionedMostly Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Radiance and Glow Mostly MentionedOften Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Miscellaneous Formulation and Usage Often MentionedOften Mentioned
    • “Dissolves waterproof mascara, melts stubborn makeup, removes sunscreen easily. — SK-II Facial Treatment Cleansing Oil”
    • “packet is absolutely drenched — SK-II Facial Treatment Mask”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Wears well under makeup — No7 Future Renew Damage Reversal Serum”
  • Anti-Aging and Firmness Rarely NotedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “helped reduce puffiness — No7 Pure Retinol Eye Cream”
    • “reducing the appearance of fine lines — SK-II Skinpower Advanced Cream”
  • Gentle Formula and Comfort Sometimes NotedOften Mentioned
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
    • “good for sensitive skin — No7 Pure Retinol”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • High Price and Value Mostly MentionedRarely Noted
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “way too expensive — SK-II Facial Treatment Essence”
  • Lack of Results Often MentionedOften Mentioned
    • “did absolutely nothing — SK-II Facial Treatment Essence”
    • “No visible difference — SK-II Facial Treatment Clear Lotion”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
    • “seen no difference whatsoever — No7 Pure Retinol Eye Cream”
  • Breakouts and Skin Reactions Sometimes NotedOften Mentioned
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “dried to a tacky finish — SK-II Facial Treatment Mask”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”
    • “burned my skin — No7 Pure Retinol”
  • Miscellaneous Formulation Issues Rarely NotedOften Mentioned
    • “Contains fragrance, methylparaben, and benzyl alcohol. — SK-II Genoptics Ultraura Essence”
    • “Fragrance too strong, smell is off-putting (rare). — SK-II Facial Treatment Cleansing Oil”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”

SK-II vs No7 routines for dry skin

See multi-brand routine · 99% fit

SK-II vs No7 routines for oily skin

See multi-brand routine · 96% fit

SK-II vs No7 routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

SK-II or No7: which is better?

Both brands offer strong options, but No7 is a better fit for mature skin with a Superior routine level compared to SK-II's High level. No7 also features key anti-aging ingredients like retinol and vitamin C across its products.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

What is the difference between SK-II and No7?

SK-II relies on Pitera across its fragrance-free range and fits dry, acne-prone, and oily skin best, while No7 features ingredients like vitamin C and hyaluronic acid with options containing fragrance and fits dry, mature, and dry sensitive skin best.

SK-II or No7 for dry skin?

Both SK-II and No7 achieve a Superior routine fit for dry skin. Reviewers often mention deep hydration and moisture for No7, while every SK-II product on this page lists no fragrance.

Dermatologic Therapy, 2022

SK-II or No7: which moisturizer is better?

When comparing moisturizers, No7 may provide superior results for mature skin with options like Protect & Perfect Intense Advanced Night Cream achieving a Superior Lovi fit level, while SK-II features products like Skinpower Advanced Cream with a High Lovi fit level for dry skin. The products on this page from No7 commonly help with anti-aging and deep hydration using key ingredients such as hyaluronic acid and niacinamide.

Antioxidants, 2021Dermatologic Therapy, 2022

Which is more affordable, SK-II or No7?

No7 is more affordable, though high price and value is a downside often noted for the brand.

Which brand has better anti-aging and firmness results, SK-II or No7?

No7 performs better for anti-aging and firmness, as highlighted by its review themes on this page. No7 products feature key ingredients like retinol, which helps stimulate collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Do SK-II or No7 products contain fragrance?

Every product on the SK-II page lists no fragrance in its ingredients. On the No7 page, 10 of 13 products list no fragrance, while the Future Renew Damage Reversal Night Cream, Lift & Luminate Day Cream, and Protect & Perfect Intense Advanced Day Cream contain fragrance.

SK-II or No7 for oily skin?

For oily skin, SK-II helps better with a Lovi fit level of Superior compared to No7's High fit level.

SK-II or No7 for sensitive skin?

For sensitive skin, both SK-II and No7 achieve a High Lovi fit level across their product ranges. SK-II lists no fragrance in the products on this page, while No7 includes fragrance in some formulations, which may affect sensitive skin.

SK-II or No7 for acne-prone skin?

Both SK-II and No7 achieve a Superior Lovi fit level for acne-prone skin, so either brand helps depending on your preferred ingredients.

SK-II or No7 for mature skin?

For mature skin, No7 offers a Superior Lovi routine fit while SK-II offers a High Lovi routine fit. No7 does better for anti-aging and firmness.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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