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Some By Mi vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Some By Mi and Shu Uemura are established skincare houses originating from South Korea and Japan, respectively. The Korean house, founded in 2016 and owned by JKL Partners since 2021, centers its serums, cleansers, toners, and moisturizers around niacinamide, centella asiatica, and salicylic acid to best suit dry skin and skin with dark spots. Meanwhile, the Japanese house, founded in 1967 and owned by L'Oréal S.A. since 2003, is deeply loved for transformative makeup removers and meticulously crafted formulas that suit all skin types best. While both maintain skin comfort through carefully balanced offerings, the former targets specific concerns with targeted ingredients, whereas the latter relies on gentle and effective cleansing oils.

Some By Mi is a Korean skincare brand founded in 2016 and owned by JKL Partners since 2021.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular Some By Mi and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Some By Mi vs Shu Uemura products

Questions and answers

Some By Mi or Shu Uemura: which is better?

Some By Mi provides a much wider selection of products on this page across multiple categories, whereas Shu Uemura features only a single cleansing oil. Lovi rates Some By Mi as having superior or high fit levels for many skin types, while the Shu Uemura cleansing oil generally ranges from average to caution.

What is the difference between Some By Mi and Shu Uemura?

Some By Mi offers a wide variety of skincare products on this page tailored for dry skin, skin with dark spots, and dry sensitive skin, whereas Shu Uemura only features a single cleansing oil with lower fit levels across most skin types.

Which is more affordable, Some By Mi or Shu Uemura?

This page does not provide pricing information for either Some By Mi or Shu Uemura.

Which causes fewer breakouts, Some By Mi or Shu Uemura?

Some By Mi products on this page generally achieve higher Lovi fit levels for acne-prone skin compared to Shu Uemura, whose cleansing oil rates low or with caution for acne-prone and oily acne-prone skin.

Between Some By Mi and Shu Uemura, which brand was founded earlier and in which country?

Shu Uemura was founded earlier, in 1967 in Japan, compared to Some By Mi, which was founded in 2016 in South Korea.

How does the Lovi fit level for dry skin compare between Some By Mi products and Shu Uemura cleansing oil?

Some By Mi products on this page have a High or Superior Lovi fit level for dry skin, whereas the Shu Uemura cleansing oil has an Average fit level for dry skin.

Which brand's products are noted by reviewers for having a strong or medicinal scent?

Some By Mi's products on this page are noted by reviewers for sometimes having a strong or medicinal scent. Shu Uemura does not have this review feedback.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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